iri pulse report drinks saw innovation from coca cola – life (with stevia) and 7up mojito which...

PULSE REPORT

IRI Pulse Report Drinks

Welcome to the Pulse Q4 2014 edition for drinks. We hope you find it

useful. Please do not hesitate to contact us if you have any questions

or comments at [email protected].

Q4 2014

IRIworldwide.eu

PULSE REPORT

About the Report

2

• This drinks report is one of 10 super category reports designed to show high-level

comparison and analysis for retail markets across major countries in Europe.

• This report contains data gathered from around Europe. This market was split into the

following categories: 1.) soft drinks, 2.) juices, squashes and syrups, 3.) mineral water, 4.)

coffee, 5.) tea and 6.) cocoa.

• The report highlights key metrics, such as total sales figures, market trends, category

shares, and winners and losers for Europe and for individual countries.

• The data has been sourced from IRI retail databases and Eurostat – the statistical branch

of administration for the European Commission.

• The countries included in the report are: France, Germany, Italy, the Netherlands, Spain

and the United Kingdom (UK).

• The market channels used for each country in this report are as follows:

Country Channels used

UK Hypermarkets, supermarkets, drugstores and impulse outlets

ES Hypermarkets, supermarkets, hard discounters and drugstores, including the Canary Islands

DE Hypermarkets, supermarkets, hard discounters and drugstores

NL Hypermarkets, supermarkets, hard discounters and drugstores

IT Hypermarkets, supermarkets, small self service, hard discounters and drugstores

FR Hypermarkets and supermarkets

• For analytical purposes, the data sourced from available retail databases has been

consolidated to provide consistent results. However, for some countries it has not been

possible to source data pertaining to certain categories. When this has occurred, it has been

documented in the Notes section found at the end of the report.

PULSE REPORT

On the Radar

3

ECONOMIC FIGURES INFLUENCING CONSUMER BEHAVIOUR

As consumers are becoming more health conscious, mineral water is gaining more popularity due to a shift from products with (artificial) additives. FIFA World Cup is unable to uplift the overall sales which continues to show value decline for the second consecutive year.

POPULATION IN MILLIONS

UNEMPLOYMENT (%)

AVERAGE 12 MONTHS

INFLATION RATES GDP IN MILLIONS (€)

Jan. 2013

Jan. 2014

Dec. 2014

Average 2013

Dec. 2014

Average 2012 2013 2014

France 65.6 65.8 10.5 10.3 +0.6 +2.5 2 113 687 2 142 022

Germany 80.5 80.8 4.9 5.2 +0.8 +2.4 2 809 480 2 903 790

Italy 59.7 60.8 12.7 12.1 +0.2 +3.5 1 609 462 1 616 047

Netherlands 16.8 16.8 7.2 7.3 +0.3 +2.8 642 851 655 375

Spain 46.7 46.5 23.6 26.1 -0.2 +2.3 1 049 181 1 058 469

United Kingdom

63.9 64.3 5.5 7.6 +1.5 +3.7 2 017 193 2 217 872

Source: Eurostat, December 2014

PULSE REPORT

1 107 934 892 974 1 071 914

498 495 465 494 492 468

1 764 1 425 1 399 1 594 1 623

1 416

4 330 4 090 4 017

4 205 4 264 4 180

2 072

1 768 1 787 1 985 1 968

1 774

1 993

1 761 1 660

1 838 1 946

1 796

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

29-sep-13 29-dic-13 30-mar-14 29-jun-14 28-sep-14 28-dic-14

Eu

ro

s, in

millio

ns

Period Ending

UK

France

Germany

Italy

Netherlands

Spain

GLOBAL TRENDS

4

-3.1%

+0.0%

+1.0%

TOTAL EUROPE -0.4%

VALUE SALES IN MILLIONS (€)

Total EU 43 223

DE 16 666

FR 7 514

UK 7 241*

IT 6 031

ES 3 851

NL 1 919

TOTAL DRINKS VALUE SALES AND % CHANGE VERSUS PRIOR YEAR

*based on an exchange rate of €1.150 to the pound

-0.3%

-0.6%

+0.0%

TOTAL DRINKS VALUE SALES FOR THE LAST SIX QUARTERS

Source: IRI retail databases; period ending 28 December 2014

PULSE REPORT

2 157

5 883

9 020 8 892

16 391

-3.0 -0.4 -1.3 -2.2

2.6

Soft

Drinks

Mineral

Water

Coffee Juices,

Squashes

& Syrups

Tea

Eu

ros, in

million

s

Total € Sales % € vs. YA

37.9%

2.0% 5.0%

20.6%

20.9%

13.6%

Soft Drinks Mineral Water Coffee Juices, Squashes & Syrups Tea Cocoa

Europe

5

9 020 8 892

5 883

879

16 391

2 157Eu

ros,

in m

illi

on

s

CATEGORY VALUE SALES IN THE LAST YEAR

CATEGORY SHARE OF VALUE IN THE LAST YEAR

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom

TOP 5 CATEGORIES: EVOLUTION

Value sales (€) and % change versus year ago


KEY TRENDS

• The FIFA World Cup has not had any

major impact on the overall drinks sales,

as it continues to show decline in value

with the same pace (0.4%) in Europe, for

the second consecutive year.

• Significant decline in Italy led to the

overall decline in Europe; irrespective of a

healthy growth in the UK, it is unable to

offset the decline coming from Italy and

France.

• Mineral water is the only category which

has seen a positive development, hot

drinks (majorly driven by coffee) continues

to decline.

• With positive growth in all measured

countries (maximum in the UK and

Germany), mineral water is gaining more

importance within this category and

capturing more value share, mainly from

consumers switching away from soft

drinks.

PULSE REPORT

Europe

6

CATEGORY INSIGHTS

• Mineral water showed positive growth in all the measured countries. ‘Health and wellness’

concerns resulted in more and frequent consumption of mineral water (mainly still water).

Heavy promotions and intense price war in some countries helped grow this category.

• Biggest shareholder, soft drinks’ market weakened as Germany, Italy and Spain posted

maximum decline for this category, mainly led by lower consumption and diminishing

promotions. Germany witnessed other segments, like Fassbrause, gaining share from this

category. Countries where it grew were mainly supported by innovation and favorable

warmer weathers. Spain saw innovation from Coca Cola – Life (with Stevia) and 7Up Mojito

which helped category sales.

• With consumers shifting towards more healthier and natural drinks, like mineral water,

coffee sales dropped in all the measured countries except Germany and the UK. The growth

in these two countries is solely driven by premium priced coffee pods while volume declined.

This growth, however, was not enough to compensate for the losses from other segments

like roast & ground and instant coffee. In countries like the Netherlands, most of the sales

are still in the online channel.

Europe includes: France, Germany, Italy, the Netherlands, Spain and the United Kingdom


TOP LOSERS: VALUE SALES CHANGE VERSUS A YEAR AGO (€)

TOP WINNERS: VALUE SALES CHANGE VERSUS A YEAR AGO (€)

227.9

0 50 100 150 200 250

Mineral

Water- 27.3

- 67.5

- 72.9

- 131.9

- 114.6

-150 -100 -50 0

Cocoa

Tea

Soft Drinks

Coffee

Juices, Squashes &

Syrups

.Millions Millions

PULSE REPORT

357

1 268

1 750

1 593

2 353

-0.1 2.3-2.0

-4.6 0.3

Soft

Drinks

Mineral

Water

Juices,

Squashes

& Syrups

Coffee Tea

Eu

ros, in

million

s


16.9%

23.3%

21.2%

4.8%2.6%

31.3%

Soft Drinks Mineral Water Juices, Squashes & Syrups Coffee Tea Cocoa

France

7

KEY TRENDS

• In the French drinks market, value and

volume trends are starkly different, thanks

to a price war between retailers. The price

war increased during 2014.

• Favorable spring and autumn weather

offset the very bad summer, except on tea

and coffee.

• Soft drinks have returned to positive

growth in both volume and value,

particularly colas.

• Mineral water is seeing volume grow, while

values sales are on the decline, due to

price war and low price growth (Cristaline)

• Strong performance of Sodastream and

mainstream syrup are supporting growth

within the syrups sector.

1 750

1 593

1 268

194

2 353

357Eu

ros,

in m

illi

on

s





Value sales (€) and % change versus a year ago

PULSE REPORT

- 0.3

- 9.8

- 60.6

- 32.0

-100 -80 -60 -40 -20 0

Tea

Cocoa

Juices, Squashes & Syrups

Coffee

.

France

8

CATEGORY INSIGHTS

• Private label is declining on all the categories this year, as with all fast moving consumer

goods (FMCG).

• Juice are always declining, mainly due to private label and lower price juices. This is the 3rd

year of decline.

• In mineral water, promotional activity is on the decline, but price wars are intense. The

Cristaline brand is demonstrating growth, thanks to its low price positioning.

• Coca-Cola brands are now increasing in volume and value (except Coca-Cola light). Coca-

Cola Life (with Stevia) was launched in December with good first results. 7up Mojito is the

best innovation in soft drinks in 2014.

• Syrup is just flat in 2014 due to the very bad summer. The soda machine trend growth

compensates the decline of “simple” syrup. The private label has lost a lot of volume. A new

segment appeared in June with Ouiz, a concentrated syrup brand, another brand (Mix and Go

from Teisseire) arrived in October. It’s a new way to drink: the concept is to flavor water

wherever you are, with a little bottle of syrup.

• In the coffee market, pods continue to grow well, while other coffees are facing decline.

• Pods and green teas are driving growth within the tea sector.



4.5

51.9

0 10 20 30 40 50 60

Soft Drinks

Mineral

Water


Millions Millions

PULSE REPORT

663

2 720

3 7973 519

5 795

-2.4 -1.0 2.7 -1.4

0.5

Soft

Drinks

Coffee Mineral

Water

Juices,

Squashes

& Syrups

Tea

Eu

ros, in

million

s


34.8%

1.0%

4.0%

21.1%

22.8%

16.3%

Soft Drinks Coffee Mineral Water Juices, Squashes & Syrups Tea Cocoa

Germany

9

KEY TRENDS

• The overall value sales performance of

drinks was stagnant, whereas volume

declined by 1.7%; this is driven by decline

in promotion.

• Mineral water has shown the maximum

growth and has increased its value share by

0.6 points.

• While national brands grew, it could not

offset the decline in private label across all

the categories leading to the overall dip in

the drinks category.

• Positive development in other channels is

unable to overcome the heavy decline in

hard discounters leading to the total decline.

• Mineral water and coffee are the two

growing categories, while decline in soft

drinks and juices, squashes & syrups are

bringing the dip in sales.

3 7973 519

2 720

172

5 795

663

Eu

ros,

in m

illi

on

s






PULSE REPORT

Germany

10

CATEGORY INSIGHTS

• Mineral water continues to demonstrate positive development, driven by still water and water

with little CO². Both segments are showing significant growth in hypermarkets; in contrast,

hard discounters are pulling down the growth.

• Growth in coffee is mainly driven by coffee pods (within roasted coffee), which again is driven

by high prices rather than volume. However, roast & ground (decline driven by promotion)

and cappuccino/instant milk (driven by both normal and promotion) coffee declined heavily.

• Decline in soft drinks is mainly driven by hard discounters due to heavy decline in

promotions. Spritzer, water with add-ons and cola are the major declining sectors. The

decline for cola is due to disposable plastic bottles. Energy drinks is the strongest growing

segment in Germany, which is growing across both private label and branded sectors (mainly

Red Bull and Rockstar). Fassbrause is the other segment showing potential and bringing the

growth for soft drinks.

• Decline in private label within hard discounters is bringing down the sales for juices,

squashes & syrups, while national brands are showing positive growth. Syrup, chilled fruit

juices and smoothie are showing growth, still unable to offset the significant decline in fruit

juices and drinks, leading to the overall decline.

• Driven by promotions, black tea is showing positive growth whereas, fruit, herbal and

medicinal teas are bringing down the sales for the entire tea category. It is one of the

category which is showing growth in hard discounters while declining in all other channels.

• For cocoa, both private label and national brands are showing decline. Lidl is the only channel

where it is showing positive development, which is mainly promotional driven.




- 3.3

- 16.6

- 57.0

- 39.3

-70 -50 -30 -10 10

Cocoa

Tea


Soft Drinks

.

17.1

92.6

0 20 40 60 80 100

Mineral

Water

Coffee

Millions Millions

PULSE REPORT

261

846

1 685

1 354

1 815

0.90.4

-4.6 -4.2

-5.4

Mineral

Water

Soft

Drinks

Coffee Juices,

Squashes

& Syrups

Tea

Eu

ros, in

million

s


31%

1% 4%

22%

28%

14%

Mineral Water Soft Drinks Coffee Juices, Squashes & Syrups Tea Cocoa

Italy

11

KEY TRENDS

• Italian GDP is negative for the third year.

• Growth will not restart quickly: FMCG trend is still

negative both in volume and value, and

promotional pressure is growing in a relevant

way. The decline of sales is spread across all the

sectors, mainly for beverage but also for

household and toiletry.

• One third of the decrease depends on real cuts of

occasional consumptions. There is a clear

worsening trend from both reduction of

purchasing and trading down (2008-2012) and

real cuts (2013); so categories and brands that

are not strictly necessary for consumers show

worse performances.

• Lower temperature in July-August-September

negatively impacted the beverage category trend:

higher temperature in the beginning of the year

and in the last quarter didn’t offset beverage

volume and value sales decline.

• Beverage is the only sector were a limited

inflation is visible.

• Overall categories showed in the last year a drop

in sales with the only exception for water (+0.4%

trend versus year 2013) and tea (+0.9%).

1 685

1 354

261

69

1 815

846

Eu

ros,

in m

illi

on

s






PULSE REPORT

Italy

12

CATEGORY INSIGHTS

• In Year 2014 some themes continue to influence category trends:

• Weakness of consumer demand due to the economic crisis;

• Increase of inflation rate, particularly driven by price increase of several raw

material (e.g. petrol that impacts the cost of transport and packaging [e.g. PET])

• Retailers transferring rising cost of inputs to the shelf prices

• In Italy, price and a strong “wellness” positioning are supporting growth of the still water

segment which, in turn, is supporting the overall mineral water category. Buying on

promotion and substitutions are prevalent “trading down” behaviours.

• The CSD (Carbonated Soft Drinks) sector experienced remarkable decline during the past

quarter. Many segments (colas, orangeades, lemon lime, tonic, chinotti) recorded strong

negative trends despite World Cup Soccer events and associated promotional activity.

• The pod segment both in the coffee and tea market is an increasing phenomena: in 2013 and

in 2014 it showed a double digit trend despite the super premium price positioning.




- 95.4

- 36.8

- 6.9

- 64.6

-12

0

-10

0 -80 -60 -40 -20 0

Cocoa


Coffee

Soft Drinks

.

2.31

8.05

0 2 4 6 8 10

Mineral

Water

Tea

Millions Millions

PULSE REPORT

94 128

633

162

891

8.51.30.5 -2.9 -2.3

Soft

Drinks

Coffee Juices,

Squashes

& Syrups

Tea Mineral

Water

Eu

ros, in

million

s


1% 5%

33%

46%

8%

7%

Soft Drinks Coffee Juices, Squashes & Syrups Tea Mineral Water Cocoa

The Netherlands

13

KEY TRENDS

• Total drinks is declining in the Netherlands,

in value (0.1%) and volume (2.7%).

• Price increases and lower promotional

pressure have impacted volume negatively.

• Hot and cold drink sectors saw volume

decline due to price increases. Promotional

pressure for cold drinks declined, while

promotional pressure for hot drinks was

stable.

• Despite Aldi’s introduction of Coca-Cola

into their assortment, one of the first

national brands at Aldi, hard discount

supermarkets’ share did not increase. In

fact, it was the same as in 2013.

633

162

94

11

891

128Eu

ros,

in m

illi

on

s






PULSE REPORT

The Netherlands

14

CATEGORY INSIGHTS

• Top winners are soft drinks and mineral waters. Growth of soft drinks is price driven, while

mineral waters also grows in volume.

• Growth in syrups & squashes, which is driving the drinks sector in the Netherlands. This

category keeps winning ‘share of throat’ at the expense of other drinks, likely due to its

appeal to more price conscious shoppers in economical tough times and healthier image.

• Although sales within sport and energy drinks slightly increases within supermarkets,

volumes are flowing towards grey channels, such as Action and Op=Op Voordeelshop.

• All hot drinks (coffee, chocolate and tea) are declining in volume. Although premium coffee

formats (cups and beans) are still winning share, this trend is not big enough to bring value

growth to the whole category. The pod sector is growing, supported by the introduction of

the Velours brand (that is available exclusively at Albert Heijn) and further private label

introductions in other banners. Although pod sales are increasing, most of the sales are still

in the online channel.

• The total tea category is declining. Only green tea is growing, but does not bring the volume

and value to the total category. The biggest brand, Pickwick, saw volume dales decline 7.5%.

Lipton continues to grow due to high promotion pressure and the introduction of new

flavours. Private label volumes are also declining with 6.2%.




- 14.8

- 3.9

-20 -15 -10 -5 0

Tea

Coffee

.

0.01

0.87

7.39

11.25

0 5 10 15

Soft Drinks

Mineral Water


Cocoa

Millions Millions

PULSE REPORT

177 269

813 711

1 870

-0.8 -0.4 -0.2 -1.1 0.2

Soft

Drinks

Mineral

Water

Coffee Cocoa Tea

Eu

ros, in

million

s


0%

5%

21%

49%

18%

7%

Soft Drinks Mineral Water Coffee Cocoa Tea Juices, Squashes & Syrups

Spain

15

KEY TRENDS

• During 2014, soft drinks sales decreased in

the Spanish marketplace. Colas and still

drinks declined, which affects to the whole

categories.

• Categories with a low market weight have

reduced price compared to a year ago.

• Indian tonic, smoothies and coffee pods

are experiencing volume growth in the

Spanish market during 2014.

• Mineral water increased volume and value

sales due to manufacturers brands.

813 711

269

1 870

177

Eu

ros,

in m

illi

on

s






PULSE REPORT

CATEGORY INSIGHTS

• In soft drinks Coca-Cola Co, Pepsi Co and Orangina Schweppes sales decreased from a year

ago, exerting downward pressure on the soft drinks sector overall. Meanwhile, Indian tonic,

iced tea, sports drinks, fruit carbs, energy drinks and fresh drinks increased their sales from

last year, as a result or new premium products and brands that have been launched recently.

Sales in Indian tonic have gone up steadily (15.0% volume) thanks to the gin and tonic

market. Major manufacturers (Coca-Cola Co, PepsiCo and Orangina Schweppes) continue

with their innovation in that segment.

• Sales within the cola sector fell during last year, largely due to declines of Coca-Cola brand

products (regular and light). New rebranding will take by Coca-Cola Co during 2015.

• Coffee growth was strong during last year, supported by double digit growth of coffee pods

(17.7% versus year ago last year). Private label contributes with their innovation in this

segment (29.8% in volume versus year ago).

• Don Simon (JGC) continued their aggressive reduction price campaign not only in the fresh

segment but also in other categories as Cava - Spanish local champagne – and wines.

• Mineral water without gas continues to experience strong growth due to manufacturers brands (Bezoya, FoontVella). New large formats have established over the past year (private label in supermarket channel).

Spain

16




- 0.1

- 1.4

- 8.4

- 1.8

- 2.9

-10 -8 -6 -4 -2 0

Juices, Squashes &

Syrups

Tea

Coffee

Cocoa

Soft Drinks

.

1.4

0 1 1 2

Mineral

Water

Millions Millions

PULSE REPORT

2%8%

16%52%

14%

8%

Soft Drinks Coffee Mineral Water Tea Juices, Squashes & Syrups Cocoa

550 570

1 129 1 030

3 797

-4.3 0.712.4

-7.7 0.9

Soft

Drinks

Coffee Mineral

Water

Tea Juices,

Squashes

& Syrups

Eu

ros, in

million

s


The United Kingdom

17

KEY TRENDS

• Soft drinks, the biggest segment has seen

growth rate slow down compared to

mineral water segment due to price

pressure from discounters, in-store

promotions and greater focus on healthier

lifestyles.

• Tea continues to see declines (7.7%) as

the growth in fruit, herbal and green is not

enough to offset the losses in black tea.

• Coffee is seeing growth (0.9) as consumers

continue to trade up to the more premium

instant coffees and pods.

• Mineral water has seen strong value gains

(12.4%). Waters’ natural and healthier

positioning, convenience of use when on

the go, are driving demand for the

category. Price inflation has also helped

boost value sales.

Eu

ros,

in m

illi

on

s






1 129 1 030

570

164

3 797

550

PULSE REPORT

The United Kingdom

18

CATEGORY INSIGHTS

• It’s very interesting times in the UK Retail market as discounters continue to thrive at the

expense of the traditional Grocers. In response to this, the grocers are learning lessons from

the discounters and looking to reduce ranges in order to maximize profitability of store

space. Therefore the competition for space is shooting up as manufacturers fight to keep all

their sku’s (stock keeping unit) on shelf above competitors.

• In hot drinks volume is in strong decline as younger consumers shun traditional black tea

and instant coffees in favour of bottled water and soft drinks. However hot drinks has seen

value remain stable as consumers also switch into more premium sectors of fruit & herbal

teas, super premium coffees and coffee pods.

• In soft drinks - the weather remains a significant factor in UK drinks sales. With a warmer Q4

2014 mineral waters benefitted the most from the favorable weather pattern.

• Total water category growth is being driven by plain still water. Among branded players,

Evian, Buxton and Pure Life are key brands that are leading the growth within this segment.

Segment growth is being driven by increased consumption of water, shoppers buying into the

category more frequently, and price inflation. Increasing health awareness, well publicised

‘sugar swap’ campaign, warmer Q4, launch of new products (e.g. Coke’s Smart Water)

supported by heavy media spend are likely to have resulted in plain water growth.

• Whilst smaller in comparison, sparkling segments within both plain and flavoured water sub-

categories, are growing ahead of overall mineral water category. Sparkling segment growth

is being driven by premium international brand San Pellegrino – both in plain and flavoured

segments. Local plain sparkling brand, Buxton Sparkling is also winning through range

expansion and high levels of promotions.




- 47.7

- 4.3

- 24.4

-60 -50 -40 -30 -20 -10 0

Cocoa

Juices, Squashes &

Syrups

Tea

.

10.0

24.8

114.0

0 50 100

Mineral

Water

Soft Drinks

Coffee

Millions Millions

PULSE REPORT

Final Notes

19

Notes on category definitions for countries

Due to the diverse products found in individual countries across this market it was necessary to

consolidate the available data into the categories in this report. In some cases, it was not

possible to align products across all 6 countries. Those exceptions are listed below:

Soft drinks

• The UK data in this report does not contain iced tea and other tea based beverages and the

other countries do not.

Juices, squashes & syrups

• The German data in this report includes smoothies and refrigerated fruit juice and the other

countries do not.

Mineral water

• The French data in this report includes flavoured mineral water whereas the other countries

do not.

• The Italian data in this report includes flavoured sports drinks whereas the other countries do

not.

PULSE REPORT

Resources

20

About IRI. IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight

that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-

the-counter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses

across sales and marketing. Move your business forward at IRIworldwide.eu

Arlington Square, Downshire Way, Bracknell, Berkshire RG12 1WA, Tel +44 (0) 1344 746000

Copyright © 2015 Information Resources, Inc. (IRI). All rights reserved. IRI, the IRI logo and the names of IRI products and services

referenced herein are either trademarks or registered trademarks of IRI. All other trademarks are the property of their respective owners.

FOR MORE INFORMATION

Please contact Björn Steinbach,

IRI at [email protected] or

+49 (0) 211 36119 150 with questions or comments about this report.

To gain insight into opportunities across specific categories, segments, channels or retailers,

contact your IRI client service representative regarding custom analyses leveraging the

following resources:

• InfoScan Census® is a syndicated retail tracking service that enables manufacturers and

retailers to acquire industry insights used to make better business decisions. InfoScan

Census utilises the data that IRI collects from grocery, drug, and mass merchandise retailers

to provide the most comprehensive and accurate syndicated data offering in the FMCG

sector. With access to accurate, granular detail by category, geography, measure, and time

period, clients have the tools needed to develop marketing and sales strategies based on

product performance, distribution and promotion responsiveness. All data about drinks

comes from InfoScan Census.

• IRI Consulting provides strategic insights and advice leveraging a variety of data sources,

predictive analytics, enabling technologies, and business analyses to help FMCG

manufacturers and retailers address significant sales and marketing issues effectively.

iri pulse report drinks saw innovation from coca cola – life (with stevia) and 7up mojito which...

Documents