#iranelection fitzroy amsterdam
DESCRIPTION
Fitzroy inspiration session on the role of social media in the Iran elections of 2009.TRANSCRIPT
![Page 1: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/1.jpg)
IRAN ELECTIONWORLD
INSPIRATION SESSION SUMMER 2009: WWW.FITZROY.NL
![Page 2: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/2.jpg)
WHY IRAN?
• MEDIA INFLUENCE– RECENT POLITICAL DEVELOPMENTS IN IRAN PRESENT AN INTERESTING
VIEW ON HOW MEDIA AND THE WAY PEOPLE USE MEDIA HAS CHANGED
• CHANGES IN MEDIA THAT WILL BE ADDRESSEDTHROUGHOUT THIS PRESENTATION
– REAL TIME WEB– 24/7 CONNECTED– TRANSPARENCY– GROUP ACTIVATION– VIRALITY– ‘YOU THE MEDIA’– ONLINE DRIVES OFFLINE
![Page 3: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/3.jpg)
BACKGROUND
![Page 4: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/4.jpg)
BACKGROUND
• ISLAMITIC REPUBLIC IRAN
• OVER 65 MILLION INHABITANTS– MAJORITY OF THE PEOPLE LIVING IN IRAN IS YOUNGER THAN 30– TEHERAN CAPITAL – APPROXIMATELY 10 MILLION INHABITANTS
• AHMADINEJAD, A KNOWN CONSERVATIVE, CAME INTO POWER WHENHE DEFEATED KHATAMI, A ‘REFORMIST’ DURING THE 2005 ELECTION
• REAL POWER IS IN THE HANDS OF THE SPIRITUAL GUARDIANS– COUNCIL OF GUARDIANS AND THE SUPREME LEADER
• MASS MEDIA IS STATE CONTROLLED
![Page 5: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/5.jpg)
ORGANIGRAM
REAL POWER IN HANDS OF THE SUPREME LEADER, KHAMENEI
HARDLINER AND SUPPORTIVE OF AHMADINEJAD
![Page 6: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/6.jpg)
SITUATION
![Page 7: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/7.jpg)
SITUATION
• IRAN HELD ELECTIONS ON JUNE 12TH
• FOUR APPROVED CANDIDATES; TWO MAIN CANDIDATES– AHMEDINEJAD (CURRENT PRESIDENT)– MOUSSAVI (‘REFORMER’)
• BOTH MOUSSAVI AND AHMADINEJAD CLAIM VICTORYEARLY AFTER THE FIRST POLLS
![Page 8: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/8.jpg)
ELECTION RESULTS
• DIRECTLY AFTER THE FIRST POLLS THERE ARE (ONLINE)SOURCES HINTING AT FRAUDE
• THE RUMOURS LEAD TO PROTESTS IN TEHERAN (AND SOMEOTHER CITIES) IN THE WEEKEND AFTER THE EECTIONS
• VERY LITTLE MAINSTREAM MEDIA ATTENTION FOR THEPROTEST
– IRAN REGIME CONTROLS MASS MEDIA– FOREIGN MEDIA IN IRAN IS TOLD TO NOT OPENLY REPORT ON PROTESTS
![Page 9: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/9.jpg)
TRADITIONAL SOURCES
TRADITIONAL DUTCH MEDIA REPORTS ON
AHMADINEJAD WINNING THE ELECTIONS
![Page 10: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/10.jpg)
EARLY REPORTS THROUGH TWITTER
HINTING AT POSSIBLE FRAUDE
![Page 11: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/11.jpg)
SOCIAL MEDIA
![Page 12: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/12.jpg)
SOCIAL MEDIA NUMBERS
• HUGE EXPLOSION OF REPORTS ON IRAN THROUGH SOCIAL MEDIACHANNELS SUCH AS TWITTER, FACEBOOK, YOUTUBE, BLOGS ETC.
![Page 13: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/13.jpg)
221.000 TWEETS ANHOUR AT IT’S PEAK
PEAK AT TWITTER ANNOUNCING MAINTENANCE DOWNTIME SCHEDULED
AT AN INCONVENIENT MOMENT FOR PROTESTING IRANIANS
![Page 14: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/14.jpg)
BLOGS
2.2 MLN BLOG POSTSIN 24 HOURS
BLOGPOSTS MENTIONING IRAN
AS INDEXED BY GOOGLE
![Page 15: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/15.jpg)
YOUTUBE
184.500 IRAN VIDEOS3.000 ON JUNE 17TH
VIDEOS ON YOUTUBE
TAGGED ‘IRAN’
![Page 16: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/16.jpg)
SOCIAL MEDIA & IRAN
• 3 IMPROTANT WAYS ON HOW SOCIAL MEDIA PLAYS AN IMPORTANTROLE IN THE IRAN ELECTION
1. COMMUNICATION2. ORGANISATION3. PARTICIPATION
![Page 17: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/17.jpg)
1. COMMUNICATION
1. IRANIANS COMMUNICATE AMONGST EACH OTHER THROUGHFACEBOOK AND TWITTER
2. SOCIAL MEDIA AS A LIFELINE TO THE OUTSIDE WORLD– LATEST UPDATES ON IRAN DEVELOPMENTS THROUGH SOCIAL SITES
• YOUTUBE, FACEBOOK, TWITTER, FLICKR
3. SUPPORT, INPUT AND FEEDBACK FROM ALL OVER THE WORLD
![Page 18: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/18.jpg)
1. COMMUNICATION
SHARING THE LATEST FROM IRAN
IRANIANS USE TWITTER
TO COMMUNICATE WITH EACH OTHER
![Page 19: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/19.jpg)
1. COMMUNICATION
FIRST PICTURES FROM PROTESTS
ONE OF THE EARLIER
PROTEST PICTURES FROM IRAN
![Page 20: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/20.jpg)
1. COMMUNICATION
FIRST VIDEOS ON MASS PROTESTS
VIDEOS ON YOUTUBE SHOW WHAT IS GOING ON IN IRAN AT A
MOMENT WHEN MOST MAINSTREAM MEDIA STILL REMAIN SILENT
![Page 21: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/21.jpg)
1. COMMUNICATION
PICTURES FROM TEHERAN
THROUGH FLICKR WE SEE PICTRES OF PROTESTS;
OPPOSITION LEADER MOUSSAVI JOINS THE CROWD
![Page 22: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/22.jpg)
1. COMMUNICATION
SET YOUR TWITTER AVATAR TO GREEN
IT-ER DEVELOPS A PROGRAM THAT ENABLES YOU TO SET YOUR TWITTER
AVATAR TO GREEN IN SUPPORT OF IRAN; THE FIRST WORLDWIDE TWITTER VIRAL
![Page 23: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/23.jpg)
1. COMMUNICATION
SUPPORT IRAN > GO GREEN
MASSES OF GREEN AVATARS
IN SUPPORT OF IRAN
![Page 24: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/24.jpg)
1. COMMUNICATION
FOLLOW NEWS ON IRAN
IRANIANS SEE THAT THEIR MESSAGES ARE HEARD
OUTSIDE IRAN, THROUGH TWITTER
![Page 25: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/25.jpg)
2. ORGANISATION
1. ORGANISING PHYSICAL PROTESTS– ON FACEBOOK– SPREADING THROUGH FACEBOOK & TWITTER
2. ORGANISING AND CATEGORISING OF INFORMATION– NEWS– SOURCES– RELIABILITY
![Page 26: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/26.jpg)
2. ORGANISATION - FACEBOOK
MOUSSAVI’S FACEBOOK
OPPOSITION LEADER MOUSSAVI ALREADY USED FACEBOOK THROUGHOUT THE ELECTIONS;
DURING THE UPROAR IT IS USED FOR ORGANISATION OF PROTESTS AND STRIKES IN IRAN
![Page 27: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/27.jpg)
2. ORGANISATION - FACEBOOK
SOCIAL GROUPS ON FACEBOOK
FACEBOOK SOCIAL GROUPS ON IRAN
USERS SHARE AND DISCUSS THE LATEST NEWS AND DEVELOPMENTS
![Page 28: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/28.jpg)
2. ORGANISATION - TWITTER
SHARE INFORMATION ON PROTESTS
IRANIANS USE TWITTER TO SHARE DATES
LOCATIONS AND TIMES FOR PROTESTS
![Page 29: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/29.jpg)
2. ORGANISATION - FLICKR
PHOTOSTREAMS FROM TEHERAN
USING SOCIAL TOOLS LIKE FLICKR.COM TO QUICKLY ORGANISE HEAPS OF INFORMATION
ALL PICTURES FROM IRAN UPLOADED, AVAILABLE THROUGH 2 MOUSECLICKS
![Page 30: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/30.jpg)
2. ORGANISATION – YOUTUBE CHANNEL
VIDEO CHANNELS ON YOUTUBE
YOUTUBE CHANNELS ON IRAN; ORGANISING VIDEOS
FROM PROTESTS WITHIN A SPLIT SECOND
![Page 31: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/31.jpg)
2. ORGANISATION - TWITTER
SHARE TRUSTED SOURCES
SHARE TRUSTED AND INSIGHTFUL SOURCES
ON IRAN, THROUGH TWITTER
![Page 32: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/32.jpg)
2. ORGANISATION - TWITTER
SHARE NEWS OVERVIEWS
OVERVIEWS CATEGORISING ALL TRUSTED SOURCES
AGAIN SHARED THROUGH TWITTER
![Page 33: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/33.jpg)
2. ORGANISATION – SOCIAL NEWS
SOCIAL NEWS SITES
ENORMOUS AMOUNTS OF ARTICLES RELATING TO IRAN ELECTIONS
ON SOCIAL SITES LIKE DIGG OR REDDIT
![Page 34: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/34.jpg)
2. ORGANISATIE - BLOGS
HUFFINGTON POST: REAL-TIME POSTS
LIVE BLOGGING ON DEVELOPMENTS IN IRAN
GIVES CERTAIN BLOGS ‘MASS MEDIA’ AUTHORITY
![Page 35: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/35.jpg)
2. ORGANISATIE - TWAZZUP
TWAZZUP: GATHERED ONLINE SOURCES
FOLLOWING ALL IMPORTANT TWEETERS, VIDEOS
AND THE LATEST NEWS INCLUDING A ‘LIVE’ FEED
![Page 36: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/36.jpg)
3. PARTICIPATION
• USERS OFFERING SPECIFIC HELP THROUGH USER PARTICIPATION– WIKIPEDIA– TWEETGUIDE– CYBERWAR GUIDE– PROXIES– RETWEETS
• USERS CONNECT TO OUST THEIR OPINION COLLECTIVELY– #CNNFAIL– TWITTER RESCHEDULE
![Page 37: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/37.jpg)
3. PARTICIPATION - WIKIPEDIA
‘INDEPENDENT’ SOURCE ON IRAN
DETAILED AND CONTINUOUSLY UPDATED
WIKIPEDIA ARTICLE ON THE IRAN ELECTIONS
![Page 38: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/38.jpg)
3. PARTICIPATION - TWITTER
ACTIVATING ONLINE CONTENT
CALL TO ACTION THROUGH SOCIAL MEDIA CHANNELS
TO HELP FURTHER IMPROVE AND UPDATE WIKIPEDIA ARTICLE
![Page 39: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/39.jpg)
3. PARTICIPATION – CYBERWAR GUIDE
DO’S AND DONT’S FOR ‘NEWBIES’
UP TO DATE OVERVIEW ON HOW TO FOLLOW TRUSTED SOCIAL NEWS ON IRAN
WITHOUT ENDANGERING OR HURTING IRANIAN CITIZENS AND PROTESTORS
![Page 40: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/40.jpg)
3. PARTICIPATION - PROXIES
PROVIDING PROXIES TO IRANIANS
HELP IRANIANS TO STAY CONNECTED THROUGH THE INTERNET
BY CONTINUOUSLY SUPPLYING NEW PROXIES
![Page 41: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/41.jpg)
3. PARTICIPATION - #CNNFAIL
#CNNFAIL: COLLECTIVELY ACT
GROUP ACTIVATION: COLLECTIVELY CALLING ON CNN
TO DEMAND ATTENTION AND AIRTIME FOR THE SITUATION IN IRAN
![Page 42: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/42.jpg)
3. PARTICIPATION – TWITTER DOWNTIME
CALLING ON TWITTER
TWITTER LISTENS TO ITS USERS AND RESCHEDULES
DOWNTIME TO A TIME MORE CONVENIENT FOR PROTESTING IRANIANS
![Page 43: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/43.jpg)
3. PARTICIPATION – TWITTER LIST
WHO TO TRUST?
TWITTER USERS COMPILE LISTS OF RELIABLE TWITTER SOURCES
TO FILTER OUT INFILTRANTS FROM IRANIAN POLICE AND GOVERNMENT
![Page 44: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/44.jpg)
3. PARTICIPATION - TRANSLATIONS
TRANSLATING PERSIAN INTO ENGLISH
PERSIAN MESSAGES ARE BEING TRANSLATED INTO ENGLISH
ONLY MINUTES AFTER THEY APPEAR ONLINE
![Page 45: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/45.jpg)
3. PARTICIPATION - HACKING
TAKE DOWN GOVERNMENT SITES
CALLS FOR DDOS ATTACKS IN ORDER TO TAKE DOWN IRANIAN
GOVERNMENT SITES
![Page 46: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/46.jpg)
3. PARTICIPATION - HACKING
OR MAYBE YOU SHOULDN’T
REPLY SAYING THE DDOS ATTACKS NEED TO STOP BECAUSE IT MAY HURT
ALL OFF IRAN’S ONLINE INFRASTRUCTURE AND THUS DOING MORE HARM THAN GOOD
![Page 47: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/47.jpg)
3. PARTICIPATION - HACKING
…BUT WHO DO YOU TRUST?
YOU ASK YOURSELF
WHO TO TRUST
![Page 48: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/48.jpg)
3. PARTICIPATION - HACKING
GET YOUR ARGUMENTATION OUT
SEVERAL PEOPLE OPPOSING DDOS ATTACKS
PUT OUT THEIR ARGUMENTATION QUICKLY AND GAIN TRUST
![Page 49: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/49.jpg)
3. PARTICIPATION - PHOTOSHOP
SPECIALISTS SPOT PHOTOSHOP FLAWS
SPECIALISTS POINT OUT THAT THE PICTURES PUT OUT TO SHOW PEOPLE
SUPPORTING AHMADINEJAD ARE PARTLY PHOTOSHOPPED
![Page 50: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/50.jpg)
3. PARTICIPATION - PHOTOSHOP
IRANIAN GOVERNMENT HAS A REP…
IT HAPPENED BEFORE: ON THE LEFT THE ORIGINAL PICTURE
THE ‘EXTRA THREATENING’ PICTURE IN THE MIDDLE AND USER GENERATED VERSION ON THE RIGHT
![Page 51: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/51.jpg)
HOW BRANDS GOT INVOLVED
BRANDS AND IRAN
![Page 52: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/52.jpg)
IRAN AND SIEMENS & NOKIA
IRAN BUYS SPYING EQUIPMENT
ONLINE NEWS ON HOW NOKIA SIEMENS SOLD
SPYING EQUIPMENT TO IRAN
![Page 53: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/53.jpg)
..CONSUMER ACTIVISM
BLOGS CALL FOR BOYCOT
THE NEWS IS PICKED UP BY BLOGS
MESSING WITH NOKIA’S LOGO TO SHOW THEIR DISCONTENT
![Page 54: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/54.jpg)
..MASS EXPOSURE
PICKED UP BY AUTHORITATIVE BLOGS
EVEN THOUGH NOKIA PUTS OUT A REACTION
SOME MAJOR BLOGS SPREAD THE WORD
![Page 55: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/55.jpg)
..INFLUENCING SEO
NEGATIVE PUBLICITY ON GOOGLE
NEWS THAT WILL SHOW UP IN YOUR SEARCH RESULTS
FOR QUITE SOME TIME
![Page 56: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/56.jpg)
RESULTING IN?
LOST CONTRACTS
IN THE USA SIEMENS IS SAID TO ALREADY LOOSE
A LUCRATIVE DEAL
![Page 57: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/57.jpg)
LESSONS
![Page 58: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/58.jpg)
A NEW AGE IN MEDIA
NEWS ON IRAN PREDOMINANTLY FED BY ONLINE, USER GENERATED NEWS;
QUICK, PERSONAL AND UNFILTERED NEWS SEEMD TO BE TO SUBJECTIVE FOR MAINSTREAM MEDIA CHANNELS TO PICK UP ON
![Page 59: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/59.jpg)
CONSUMER IS ALWAYS ON
& CONNECTEDTHROUGH ONLINE SOCIAL TOOLS;
THE IRANIAN REGIME HAD A HARD TIME CONTROLING THE NEWS
![Page 60: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/60.jpg)
ORGANISATION NO LONGER
LIMITS ACTIVATIONBY ORGANIING INFORMATION IN NEW WAYS
GROUP ACTIVATION IS NOW EASIER THAN EVER BEFORE
![Page 61: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/61.jpg)
& CROWD SOURCING
POTENTIAL OF PARTICIPATION
WITH PEOPLE BEING ENGAGED A SIMPLE CRY FOR HELP
CAN BECOME A POWERFUL SELF ORGANISING MOVEMENT THAT IS VERY HARD TO STOP
![Page 62: #Iranelection Fitzroy Amsterdam](https://reader033.vdocuments.site/reader033/viewer/2022052505/5559fdb5d8b42ad00a8b4c83/html5/thumbnails/62.jpg)
THE BEGINNINGPICTURES BY FLICKR.COM, BOSTON.COM, THE BIG PICTURE