ir online and websites best practice b
DESCRIPTION
Best practice for IR websites and online communications. Presentation for Bank of NY Mellon's DR issuers' event in Moscow 2010.TRANSCRIPT
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IR online and websites best practice for Russian companiesp p
Bank of NY Mellon DR Issuers’ seminar,Bank of NY Mellon DR Issuers seminar, Moscow November 2011
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H&H Webranking
Yearly survey of what your target groups are looking forAnalysts, investors, business journalists and job seekers are asked what information they expect to find on a corporate websitewhat information they expect to find on a corporate websiteMore than 800 respondents in 2010
Ranking of the corporate websites of Europe’s largestRanking of the corporate websites of Europe s largest companies
Close to 1000 companies, of which 31 RussianClose to 1000 companies, of which 31 RussianAlso includes Global 100
Results published country by country + European list
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Trends according to H&H Webranking 2010
Financial information Still high demands for debt related information, such as interest bearing liabilities maturity structure etcbearing liabilities, maturity structure etc.Finnish companies best
FindabilityFindabilityHigh demand for search engines for press releases, general archives and over all website speed p
Social media The usage of social media channel for corporate and IRThe usage of social media channel for corporate and IR communications is increasing. American companies are ahead of European companies.
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Target groups increased online activity
80% are always online
79% visit the corporate website one or several times per day79% visit the corporate website one or several times per day
97% use the corporate website as No 1 source for information
73% own a smartphone
48% th i bil t h f i f ti b t i48% use their mobile to search for information about companies
Want more, want faster, get tired faster, less time, h i tmore choices etc
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10 most requested by analysts, journalists etc.
According to H&H Webranking 20101. Reports – latest and archive (+online annual report)2. Financial calendar 3. Press releases – latest and archive4 G l hi ith t ti4. General archive with presentations 5. Information about shareholders/free float 6 Financial targets6. Financial targets 7. Interest bearing liabilities and maturity structure8 Contact information8. Contact information9. Dividend10 Market share/competitor information10. Market share/competitor information
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Online corporate communications
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Online corporate communications
Corporate websites Search engines Social media
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Online corporate communications
Strategy and research
Search engines Social mediaCorporate websites
Intelligence
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4 aspects to consider• Supporting the brand• Text images and functions • Supporting the brand
and messages• Design of functionality• Multi channel concept
• Text, images and functions• Updated• Relevant• Adapted to channel Multi channel concept• Adapted to channel
Content Design
Challenges
MessageFindability
• Business and communication strategy
• Consistency in message
• Optimized for channel• Navigation, labelling
and search• Transparency• Outside the website
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Content Content Design
The target groups want detailsFinancialsReports
MessageFindability
ReportsDebt information
N d t b t d tNeed to be up to dateUpdate simultaneously as reportsBut not only then!But not only then!Utilize the website as the main channel for communication
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Design Content Design
The purpose of the design is:1. To support the branding of the company
and create the right look and feel for your company
MessageFindability
and create the right look and feel for your companyGraphics ImagesgColours…
2. To help the visitor in finding and understanding the informationPage disposition – layoutFont type colour and sizeFont type, colour and size
Example of good layout and use of fonts: J Sainsburyp g y y
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Findability Content Design
On the websiteIntuitive navigationAvoid double publishing
MessageFindability
Avoid double publishingGuide the visitor through index pagesLabelling – stick to the basicsLabelling stick to the basicsInternal search engine must work!Etc.
Outside of the websiteGoogle search resultsgSocial media channelsWikipedia
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Message Content Design
What is your main message?
What do you want to say with each page?MessageFindability
What do you say in other channels?