ir and social media in the nordics nirf 120314
DESCRIPTION
Presentation held at the Norwegian IR association's (NIRF) lunch meeting in Oslo March 14. Gives an update on use of social media and IR in Scandinavia and examples of best practice.TRANSCRIPT
Social Media and IR in the Nordic Region Annica Strahner, Senior Consultant - IR and social media, Springtime NIRF, Oslo, March 14 2012
• Risks and opportunities of
using social media for IR
• How do you balance the spontaneity of social media with financial regulations?
• How active are Nordic listed
companies in social media from an IR-perspective? – Results from a study involving
750 companies – Best Practice
Risks of using Social Media for IR
Fear of engaging in
dialogue
Lack of time and resources
No control
Social media – No man is an island
Will you reach analysts and investors?
60%
Opportunities for using social media for IR - The new media landscape
Paid Media • Advertising • Sponsorship
Traditional Media • PR
Own Media • Web Site • IR applications • Blog • Twitter • YouTube • Etc
Example of reaching the great masses: A day made of glass
+18 000 000
The Social Media Matrix – Dialogue or Distribution?
Personal Network
Professional Network
Dialogue Distribution
ROI by using Social Media for IR
• Easier to monitor and respond to discussions and rumours if you actively use social media
• Social media drives more
traffic to your IR web site
• Increased reach, transparency and awareness
• Time efficient – less phone calls and emails
How do you balance the spontaneity of social media with financial regulations? • Twitter, blogs, YouTube and
SlideShare are new platforms • But you will provide the same
financial information as you have done before, just in a different format
Nordic Listed Companies' Use of Social Media for IR
Nordic Listed Companies’ Use of Social Media 2011
0%
5%
10%
15%
20%
25%
30%
35%
YouTube
Corporate Blogs
Slideshare
22%
30%
6% 3%
15% 22%
6%
0%
Nordic Region NO
Copyright © Springtime AB Basis: 743 Nordic Companies incl 179 Norwegian Companies
0%
10%
20%
30%
40%
50%
60%
70%
Q1 Q2 Q3
Q4
45% 44% 48% 51% 48%
35%
56% 63%
Nordic NO
Copyright © Springtime AB 2011
Basis: Basis: Q1 165 companies with Twitter Accounts Q2 166 companies with Twitter Accounts Q3 184 companies with Twitter Accounts Q4 182 companies with Twitter Accounts *Tweeting Earnings result and IR-related releases
Nordic Listed Companies Using their Twi>er for IR* Development per Quarter 2011
130 000 followers
45 000 followers
Social Media Disclosure Q4 2011
Best Practice Companies in the Nordic Region: Axis & ABB
Future trends in Corporate Social Media
• Specialised social media
forums as StockTwits and Google+ will most likely speed up companies’ presence in new media
• Rapid increase in blogs and
interactive news rooms
• The next generation of financial professionals will consume financial communication in the same way as they consume everyday information and media – DIGITALLY
Springtime’s offer within IR and Social Media
IR Entry • Relevant social media channels for IR
• Strategy for social media disclosures
• Nordic and European Best Practice use of social media for IR
Corporate and IR blogs • Advise on how to set up an IR blog that will be a great context provider and time saver for the IR team
• Key audiences and their expectations
• Aim and purpose – press release or blog post?
Social Media IR Retainer • Tweets from Q presentations, CMDs, blog posts, etc
• Business Intelligence analysis; outreach, presence in financial blogs
• Ongoing advise and support
IR Application • 6 base areas : home, share, news, financial library, calendar, contacts
• Provides instant access to information
• Web application for iPad, iPhone and Android
Contact Information
Annica Strahner Senior Consultant – Digital IR Phone:+46 (0)8 50 60 17 82 Mobile: +46 (0)708 16 64 66 [email protected] twitter.com/AnnicaStrahner