iqms networking day
TRANSCRIPT
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Digital Media for Plas0cs Execu0ves
@EricSchwartzman
Nov. 7, 2013
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One Word
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Two Words
Brian Solis
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Scale and Scope
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Controlled Marke0ng Channels
Direct Sales
Trade Shows
Website
Trade Publications
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Ad Spending Trends
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Blogs/Podcasts
Social Networks
Content Social Networks
Geo Networking
Apps
Social Media
Search
Monitoring
New Media
Digital Spending
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• Rela9onships ma;er
• Knowledgeable buyer • Intense need for info
• Different priori9es • Group consensus
The B2B Difference
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Stakeholder CommiNees
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Value of Offline vs. Online for B2Bs
Public Gatherings
Media Buys
Blogs
Broadcast
Social Networks
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Digital Doesn’t Replace Tradi0onal
• Increases the effec9veness and efficiency of exis9ng outreach efforts
• Channel for building closer rela9onships with customer and trade media
• Excellent lead genera9on channel
• Great way to showcase your exper9se and thought leadership to mul9ple stakeholders
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Breaking Down the Digital Marke0ng Dollar
Source: TNS Digital Life Study, Oct. 10, 2010
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What is SEO?
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This is SEO
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Keyword Research: Relevance
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Keyword Research: Volume
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Listening
• Social Media Monitoring • Social Media Mapping
Pick Spots
• Social Media Par9cipa9on • Social Media Engagement
Go to Market
• Social Media Management • Social Media Marke9ng
Social Marke0ng Implementa0on
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Listen to the Industry
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Listening with Netvibes
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Selling Social Media: Show the Community Listen to the Compe00on
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Listen to Hashtags
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Listening: Hootsuite
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Dell Taps Chief Listening Officer
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Homeland-‐Embassy Strategy
Homeland Embassy Embassy
Embassy Embassy
174,124,771
28,103,480
39,523,152
5,000 monthly visitors
169,915,715
24 #complysocially @ericschwartzman
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Working with Embeds
Embassies
Homeland
25 #complysocially @ericschwartzman
YouTube Widget
Flickr Widget
Facebook Like Box
Twi;er Widget
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Listening to the Numbers: Referrals
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Conference Call, Speech or Event
MP3 Podcast
Text Transcript Blog Post
PowerPoint SlideShare
Video Webcast & YouTube
Make Your Exper0se Discoverable
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Linkedin and Blogs Work Best for B2Bs
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Linkedin Works Best in Manufacturing
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Leveraging Linkedin
Populate DB Collect Company Page Followers Tes9monials
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Conversions
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Blogging for Leads
73 blogs
17 bloggers
600% jump in leads
Top quality
“Get engineers talking to engineers and get everyone else out of the middle.”
Rick Short, Marcom Director
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Content Marke0ng Trends
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What’s Next? Mobile Social Networking
B2B Possibili9es for Mobile | eMarketer
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Is Your Site Mobile Friendly?
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This is Mobile Friendly Website
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Hoovers Near Hear Mobile App
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Mobile Apps
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Tablet Apps
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Cisco B2B iPhone App
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Social Media Training
www.ComplySocially.com
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Social Media Boot Camp
www.socialmediabootcamp.com
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B2B Social Media Book
ORDER AT Amazon :: Barnes & Noble
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Thank You
CONNECT
(424) 272-1270
www.complysocially.com
44 #complysocially @ericschwartzman