iptv in asia: lessons learned in china & japan -...

UTStarcom Confidential

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IPTV in Asia:

Lessons Learned in China & Japan

Jimmy Ding

[email protected]


2

UTStarcom: At A Glance

•Leading provider of IP-based, end-to-end networking

solutions and international service and support to

carriers worldwide

•Founded in 1991, HQ in Alameda, California

•NASDAQ-listed since March 2000 (UTSI)

•Rapid Corporate Growth

•Over 300 customers globally


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UTStarcom: The IP Innovator

•Deployed multi-million subscriber IP-based softswitchnetworks

in support of PAS/iPASfixed-wireless telephony solution

•First to market with IP-DSLAM, GEPON solutions

•Only vendor today offering all-IP CDMA2000 network solution

•First portable WiFihandset available under $150/unit

•Streaming-based, end-to-end IPTV solution


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UTStarcom’s All-IP World


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A Brief History of RollingStream™

•Started the IPTV effort in 2000

•Fundeda startup named RollingStreamsSystemswhich

was acquired backin July 2003

•Started 20+trial sites in China in 2003

•Deployed the first million-user capacity “full-featured”

IPTV system for Softbank and Yahoo!BB on July 1, 2005

•Partner with Shanghai Media Group (SMG) to deploy a

number of IPTV services forChinaTelecom and China

Netcom

since 2005

•Other commercial launches and trials in India, Brazil, etc.


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Press and Analysts on RollingStream™

Communications Weekly

Named UTStarcom’s

RollingStream IPTV

the best IPTV Solution at

ITU Telecom W

orld

Hong Kong.

UTStarcom RollingStream IPTV solution is

now supporting more than 500,000 IPTV

subscribers. If true, this would put UTStarcom

in a strong second place in the IPTV market,

behind only Hong Kong’s PCCW.


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Why are we all here today…

•Declining voice &

data revenues

•New revenue streams

with minimal incremental

investment

•Increased average revenue

per user (ARPU)

•Protect installed

subscriber base

•Compete with cable &

satellite TV providers

Telephone Service

High-speed Internet

Gaming & Portal

Time-shifted TV

Video OnDemand

Commercial TV

Personal Library

Video Phone

Next Killer App.

Traditional

Voice/Data

Services

New TV/Video

Services


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IPTV System Requirement?

•Unparalleled Scalability

•Carrier-Class Reliability

•High Quality Experience

•Broad Service Portfolio & Future

Proof

•Proven OSS

•Cost-Effective Service Deployment

•Content & Service Security

Fully Integrated End-to-End Field Proven Solution!

Fully Integrated End-to-End Field Proven Solution!


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RollingStream™Deployment Update

•18 commercial deployment sites

•70-80 channels of broadcast TV

•5,000-10,000 hours of VoD content

•451,000-subscriber system

capacity


•5,000 hours of VoD content

•200,000-subscriber system

capacity

•5 commercial deployment sites


•5,000-10,000 hours of VoD content

•130,000-subscriber system capacity


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•Harbin, Heilongjiang Province

•Service Launch: August 2005

•58 Live TV channels

•2 days Time-shift TV

•5,000 hours of VODcontent

•1 CMS, 39 EMS

•MPEG-4 ASP @

2Mbps

China Netcom (Harbin)


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China Telecom (Shanghai)

•Service started in September 2006

•58 Live TV channels (multicast)

•9 virtual channels

•5000 VOD titles

•2 days of time-shifted TV

•H.264 @

1.6 Mbps


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BBTV Service Startedon July 1, 2005

Yahoo!BB Triple Play Services

Yahoo! BB

BBTV Service Launch

(Photo taken at midnight on July 1, 2005 @

Softbank ShiodomeBuilding)


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BBTV Service Offering

Broadcast TV Channel : 42 Channels including

1 free Promotion Channel

1 free TV Shopping Channel

a few premium channels

Video on Demand with a library of 5000+

titles.

MPEG2 @ 4Mbps or 2Mbps


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IPTV Lessons Learned


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What we saw…

•Time-shifted TV is the most popular application

•VOD take-rate is m

uch higher than expected

•User-interface design is the m

ost challenging issue

•Streaming server needs to be distributed

•Content distribution and m

anagement systems are

critical


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VOD Content Distribution -Unicast

IP Core Network

CENTRAL

REGIONAL

100% CONTENT

100% CONTENT

EDGE

20% CONTENT

20% CONTENT

Area Access

Network

Area Access

Network

Area Access

Network

Content Distribution

10000 Titles

VOD CONTENT = 10000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

2000 Titles

10000 Titles

10000 Titles

10000 Titles

100% CONTENT

100% CONTENT


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What it takes to have a successful service?

•Solid Product

–A scalable (both up and down), reliable, highly available, feature rich

and cost effective solution

–Enabling business

–Enabling operation

–Enabling deployment

•Intelligent Operation

–Understand Operator’s Content Strategy & Requirements

–Mutual Understanding and Agreement on Service Plan & User

Experience

–Time to Market, Planning and Deployment

•Infrastructure & Content


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Content is King

LIVE Broadcast

Video-on-Demand

Time-shifted TV

MOVIES

MOVIESMUSIC

MUSIC

ENTERTAINMENT

ENTERTAINMENTFOREIGN LANGUAGE

FOREIGN LANGUAGE

CARTOON

CARTOON

HDTV

HDTV

DRAMA

DRAMA

NEWS

NEWS

ADULT

ADULT

DOCUMENTARY

DOCUMENTARY

ADVERTISING

ADVERTISING

GAMING

GAMING

SPORTS

SPORTS


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China Netcom Harbin IPTV Center


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A World of Better

Entertainment

[email protected]

iptv in asia: lessons learned in china & japan -...

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