ipsospoll onducted for reuters core political data · * starting june 1st, 2016, this slide will...

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© 2016 Ipsos 1 Core Political Data 07.29.2016 Ipsos Poll Conducted for Reuters © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

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Page 1: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 1

Core Political Data

07.29.2016

Ipsos Poll Conducted for Reuters

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.

Page 2: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

2

These are findings from an Ipsos poll conducted

for date

July 25-29, 2016

For the survey,

a sample of

2,157Americans

including

899Democrats

753Republicans

266Independents

18+

ages

w e r e i n t e r v i e w e d o n l i n e

Page 3: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

3

The precision of the Reuters/Ipsos online polls is measured using a credibility interval.

In this case, the poll has a credibility interval of plus or minus the following percentage points

For more information about credibility intervals, please see the appendix.

2.4

for all adults

3.7

Democrats

4.1

Republicans

6.9

Independents

Page 4: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 4

The data were weighted to the U.S. current population data by:

–Gender

– Age

– Education

– Ethnicity

Statistical margins of error are not applicable to online polls.

All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error and measurement error.

Figures marked by an asterisk (*) indicate a percentage value of greater than zero but less than one half of one per cent.

Where figures do not sum to 100, this is due to the effects of rounding.

To see more information on this and other Reuters/Ipsos polls, please visit http://polling.reuters.com/.

Page 5: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 5

Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?

Generally speaking, would you say things in this country are heading in the right direction, or are they off on the wrong track?

Right Direction/Wrong Track

18%

68%

14%

Right Direction

Wrong Track

Don’t Know

All Adults

34%

51%

16% 8%

87%

5% 12%

78%

11%

Democrats Republicans Independents

ALL ADULT AMERICANS

Page 6: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 6

In your opinion, what is the most important problem facing the US today?

Total Democrat Republican Independent

Economy generally 15% 14% 17% 16%

Unemployment / lack of jobs 9% 9% 8% 12%

War / foreign conflicts 3% 3% 4% 1%

Immigration 5% 2% 8% 4%

Terrorism / terrorist attacks 24% 21% 31% 20%

Healthcare 7% 8% 6% 8%

Energy issues 1% 2% 0% 1%

Morality 9% 6% 11% 14%

Education 4% 8% 1% 3%

Crime 8% 11% 5% 7%

Environment 2% 4% 1% 3%

Don’t know 5% 2% 2% 5%

Other 7% 8% 6% 6%

Main Problem Facing AmericaALL ADULT AMERICANS

Page 7: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 7

Main Problem Facing AmericaALL ADULT AMERICANS

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%Economy Generally

Unemployment / jobs

Healthcare

Terrorism

Immigration

2012 2013 2014 2015 2016

Page 8: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 8

Overall, do you approve or disapprove about the way Barack Obama is handling his job as President?Is that strongly (approve/disapprove) or somewhat (approve/disapprove)? (Asked of those who selected “approve” or “disapprove”) Q2b. If you had to choose, do you lean more towards approve or disapprove? (Asked of those who selected “don’t know”)

Total Democrat Republican Independent

Strongly approve 26% 54% 5% 13%

Somewhat approve 16% 24% 8% 16%

Lean towards approve 3% 3% 1% 3%

Lean towards disapprove 3% 2% 2% 7%

Somewhat disapprove 11% 7% 13% 19%

Strongly disapprove 35% 8% 69% 32%

Not sure 6% 2% 1% 9%

TOTAL APPROVE 45% 81% 15% 33%

TOTAL DISAPPROVE 49% 17% 84% 58%

Barack ObamaALL ADULT AMERICANS

Page 9: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 9* Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously, this chart was based off of a seven-day roll-up.

0%

10%

20%

30%

40%

50%

60%

70%

JAN

1-7

, 20

12

JAN

22

-28

, 20

12

FEB

12

-18

, 20

12

MA

R 4

-MA

R 1

0, 2

01

2M

AR

25

-31

, 20

12

AP

R 1

5-2

1, 2

01

2M

AY

6-1

2, 2

01

2M

AY

27

-JU

N 2

, 20

12

JUN

17

-23

, 20

12

JUL

8-1

4, 2

01

2JU

L 2

9-A

UG

4, 2

01

2A

UG

19

-25

, 20

12

SEP

T 1

0-1

5, 2

01

2SE

PT

30

-OC

T 6

, 20

12

OC

T 2

1-2

7, 2

01

2N

OV

11

-17

, 20

12

DEC

2-8

, 20

12

DEC

23

-29

, 20

12

JAN

8-1

4, 2

01

3JA

N 2

9-F

EB 4

, 20

13

FEB

19

-25

, 20

13

MA

R 1

2-1

8, 2

01

3A

PR

2-8

, 20

13

AP

R 2

3-2

9, 2

01

3M

AY

14

-20

, 20

13

JUN

4-1

0, 2

01

3JU

N 2

5-J

UL

1, 2

01

3JU

L 1

6-2

2, 2

01

3A

UG

6-1

2, 2

01

3A

UG

27

-SEP

T 2

, 20

13

SEP

T 1

7-2

3, 2

01

3O

CT

8-1

4, 2

01

3O

CT

29

-NO

V 4

, 20

13

NO

V 1

9-2

5, 2

01

3D

EC 1

0-1

6, 2

01

3D

ECEM

BER

31

, 20

13

JAN

15

-21

, 20

14

FEB

5-1

1, 2

01

4FE

B 2

6-M

AR

4, 2

01

4M

AR

19

-25

, 20

14

AP

R 9

-15

, 20

14

AP

R 3

0-M

AY

6, 2

01

4M

AY

21

-27

, 20

14

JUN

11

-17

, 20

14

JUL

2-8

, 20

14

JUL

23

-29

, 20

14

AU

G 1

3-1

9, 2

01

4SE

PT

3-9

, 20

14

SEP

T 2

4-3

0, 2

01

4O

CT

15-

21

, 20

14

NO

V 5

-11

, 20

14

NO

V 2

6-D

EC 1

, 20

14

DEC

17

-23

, 20

14

JAN

8-1

4, 2

01

5JA

N 2

9-F

EB 4

, 20

15

FEB

. 19

-25

, 20

15

MA

RC

H 1

2-1

8, 2

01

5A

PR

IL 2

-8, 2

01

5A

PR

IL 2

3-2

9, 2

01

5M

AY

21

-27

, 20

15

JUN

11

-JU

N 1

7, 2

01

5JU

LY 1

-JU

LY 7

, 20

15

JULY

22

-JU

LY 2

8, 2

01

5A

UG

12

-A

UG

18

, 20

15

SEP

T 3

-9, 2

01

5SE

PT

24

-30

, 20

15

OC

TOB

ER 1

5-2

1, 2

01

5N

OV

EMB

ER 4

-10

, 20

15

NO

VEM

BER

25

-…D

ECEM

BER

16

-22

, 20

15

JAU

NA

RY

6-1

2, 2

01

6JA

NU

AR

Y 2

9-F

EBR

UA

RY …

FEB

RU

AR

Y 2

0-2

4, 2

01

6M

AR

CH

11

-15

, 20

16

AP

RIL

2-A

PR

IL 6

, 20

16

AP

RIL

22

-26

, 20

16

MA

Y 1

3-1

7, 2

01

6JU

NE

4-8

, 20

16

JUN

E 2

5-2

9, 2

01

6JU

LY 1

6-2

0, 2

01

6

45%

ALL ADULT AMERICANS

Weekly Approval

Total Approve

Total Disapprove

49%

Page 10: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 10

REGISTERED VOTERS / LIKELY VOTERS

Trump / Clinton Head-to-Head

If the 2016 presidential election were being held today and the candidates were as below, for whom would you vote?(Asked of registered voters, n=1,290)

Likely Voters (LV)

RegisteredVoters (RV)

Democrats (RV)

Republicans(RV)

Independents(RV)

Hillary Clinton (Democrat) 40% 40% 75% 6% 23%

Donald Trump (Republican) 35% 33% 9% 70% 20%

Other 8% 12% 8% 10% 30%

Wouldn’t Vote 5% 5% 2% 4% 9%

Don’t know / Refused 12% 11% 6% 9% 17%

Likely Voter: n= 1,050

Page 11: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 11

REGISTERED VOTERS

Trump / Clinton Head-to-Head

0%

10%

20%

30%

40%

50%

60%

1/6

/16

1/1

3/1

6

1/2

0/1

6

1/2

7/1

6

2/3

/16

2/1

0/1

6

2/1

7/1

6

2/2

4/1

6

3/2

/16

3/9

/16

3/1

6/1

6

3/2

3/1

6

3/3

0/1

6

4/6

/16

4/1

3/1

6

4/2

0/1

6

4/2

7/1

6

5/4

/16

5/1

1/1

6

5/1

8/1

6

5/2

5/1

6

6/1

/16

6/8

/16

6/1

5/1

6

6/2

2/1

6

6/2

9/1

6

7/6

/16

7/1

3/1

6

7/2

0/1

6

7/2

7/1

6

33% Trump

**The vertical line indicates the week that the Reuters/Ipsos poll changed the wording for the voting intention question, removing the word ‘Neither’ from the ‘Neither/Other’ choice that had been present previously. To read more on this change, please visit: http://www.reuters.com/article/us-usa-election-poll-reutersipsos-idUSKCN10910T and http://spotlight.ipsos-na.com/index.php/elections/reuters-ipsos-presidential-ballot-question/

40% Clinton

7/2

9/2

01

6

Page 12: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 12

REGISTERED VOTERS / LIKELY VOTERS

Trump / Clinton Head-to-Head, Including Johnson & Stein

If the 2016 presidential election were being held today and the candidates were as below, for whom would you vote?(Asked of registered voters, n=1,788)

Likely Voters (LV)

RegisteredVoters (RV)

Democrats (RV)

Republicans(RV)

Independents(RV)

Hillary Clinton (Democrat) 37% 37% 72% 6% 21%

Donald Trump (Republican) 37% 34% 8% 72% 19%

Gary Johnson (Libertarian) 5% 8% 5% 9% 18%

Jill Stein (Green) 1% 3% 4% 1% 6%

Other 5% 5% 5% 4% 7%

Wouldn’t Vote 5% 3% 1% 2% 9%

Don’t know / Refused 10% 9% 5% 6% 18%

Likely Voter: n= 1,433

Page 13: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 13

REGISTERED VOTERS

General Election Candidate Favorability

Would you say you are generally favorable or unfavorable towards these public figures?(Data Collected in 2016)

30%

40%

50%

60%

70%

1/6

/16

1/1

3/1

6

1/2

0/1

6

1/2

7/1

6

2/3

/16

2/1

0/1

6

2/1

7/1

6

2/2

4/1

6

3/2

/16

3/9

/16

3/1

6/1

6

3/2

3/1

6

3/3

0/1

6

4/6

/16

4/1

3/1

6

4/2

0/1

6

4/2

7/1

6

5/4

/16

5/1

1/1

6

5/1

8/1

6

5/2

5/1

6

6/1

/16

6/8

/16

6/1

5/1

6

6/2

2/1

6

6/2

9/1

6

7/6

/16

7/1

3/1

6

7/2

0/1

6

7/2

7/1

6

30%

40%

50%

60%

70%

1/6

/16

1/1

3/1

6

1/2

0/1

6

1/2

7/1

6

2/3

/16

2/1

0/1

6

2/1

7/1

6

2/2

4/1

6

3/2

/16

3/9

/16

3/1

6/1

6

3/2

3/1

6

3/3

0/1

6

4/6

/16

4/1

3/1

6

4/2

0/1

6

4/2

7/1

6

5/4

/16

5/1

1/1

6

5/1

8/1

6

5/2

5/1

6

6/1

/16

6/8

/16

6/1

5/1

6

6/2

2/1

6

6/2

9/1

6

7/6

/16

7/1

3/1

6

7/2

0/1

6

7/2

7/1

6

43% Favorable

57% Unfavorable

Donald Trump

Hillary Clinton

43% Favorable

57% Unfavorable

7/2

9/1

67

/29

/16

Page 14: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 14

REGISTERED VOTERS

Congressional Head-to-Head

In 2016, if the election for U.S. Congress were held today, would you vote for the Democratic candidate or the Republican candidate for U.S. Congress in your district where you live?(Asked of registered voters, n=1,788)

Likely Voters (LV)

RegisteredVoters (RV)

Democrats (RV)

Republicans(RV)

Independents(RV)

Democratic Candidate 38% 41% 84% 4% 18%

Republican Candidate 37% 34% 4% 80% 15%

Candidate from Another Party

3% 6% 3% 2% 23%

Will not/do not plan to vote 5% 4% 1% 3% 9%

Don’t know / Refused 16% 16% 8% 11% 34%

Likely Voter: n= 1,433

Page 15: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 15

All Adults: n= 2,157

14%

19%

7%

6%

16%

11%

12%

7%

7%

40%

34%

12%

14%

Strong Democrat

Moderate Democrat

Lean Democrat

Lean Republican

Moderate Republican

Strong Republican

Independent

None of these

DK

Democrat

Republican

Independent

None/DK

ALL ADULT AMERICANS

Political Identity

Page 16: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 16

The calculation of credibility intervals assumes that Y has a binomial distribution conditioned on the •

parameter θ\, i.E., Y|θ~bin(n,θ), where n is the size of our sample. In this setting, Y counts the number of “yes”, or “1”, observed in the sample, so that the sample mean (y ̅) is a natural estimate of the true population proportion θ. This model is often called the likelihood function, and it is a standard concept in both the bayesian and the classical framework. The bayesian 1 statistics combines both the prior distribution and the likelihood function to create a posterior distribution. The posterior distribution represents our opinion about which are the plausible values for θ adjusted after observing the sample data. In reality, the posterior distribution is one’s knowledge base updated using the latest survey information. For the prior and likelihood functions specified here, the posterior distribution is also a beta distribution (π(θ/y)~β(y+a,n-y+b)), but with updated hyper-parameters.

Our credibility interval for θ is based on this posterior distribution. As mentioned above, these intervals •

represent our belief about which are the most plausible values for θ given our updated knowledge base. There are different ways to calculate these intervals based on π(θ/y). Since we want only one measure of precision for all variables in the survey, analogous to what is done within the classical framework, we will compute the largest possible credibility interval for any observed sample. The worst case occurs when we assume that a=1 and b=1 and y=n/2. Using a simple approximation of the posterior by the normal distribution, the 95% credibility interval is given by, approximately:

How to Calculate Bayesian Credibility Intervals

Page 17: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 17

For this poll, The Bayesian credibility interval was adjusted using standard weighting design effect 1+L=1.3 to account for complex weighting2

Examples of credibility intervals for different base sizes are below.

SAMPLE SIZECREDIBILITY INTERVALS

2,000 2.5

1,500 2.9

1,000 3.5

750 4.1

500 5.0

350 6.0

200 7.9

100 11.2

1 Bayesian Data Analysis, Second Edition, Andrew Gelman, John B. Carlin, Hal S. Stern, Donald B. Rubin, Chapman & Hall/CRC | ISBN: 158488388X | 20032 Kish, L. (1992). Weighting for unequal Pi . Journal of Official, Statistics, 8, 2, 183200.

Ipsos does not publish data for base sizes

(sample sizes) below 100.

How to Calculate Bayesian Credibility Intervals

Page 18: IpsosPoll onducted for Reuters Core Political Data · * Starting June 1st, 2016, this slide will reflect data from the same five-day field period as the rest of this report. Previously,

© 2016 Ipsos 18

ABOUT IPSOS

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery.

Ipsos is listed on Eurolist – NYSE – Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

GAME CHANGERS

At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.

We believe that our work is important. Security, simplicity, speed and substance applies to everything we do.

Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.

By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.

“GAME CHANGERS” – our tagline – summarises our ambition.