iProperty Group By : Kenneth Ng – Head Of Development , Customer

Introductions Of Myself

iProperty Group Online Network

Over 4 million monthly unique visitors

Over 90 million monthly pageviews

Over 1,000,000 registered members

Generate over 700,000

leads every month

Asia’s Largest Property Expo business

Malaysia’s No.1 Property Magazine

Malaysia’s No.1 Group Buying Platform

Our Reach

Visitors4.6M

Facebook Fans60,000

Unique Visitors1.6M

Consumers350,000

We are a Leader in the industry

2x more traffic than the nearest industry player

*Data collected from Google Analytics

We Reach Out to a Highly Sought After & Localised Audience

have combined household income from RM30,000 and

above

of audience are31- 60 years old

65% 80%Property

Portal in Malaysia

No.1

Source: iProperty’s Registered Consumer Database

Enjoys local news & home product / services reviews

Internet savvy, updated with the latest property information

Seeking for the best home sales & rental value in town

An iProperty User

*Data collected from iProperty’s Sentiment Surveys

• Listings, self management depth products – top spots, main page features, advertorials, virtual tours/video

• Static banner (local, regional & partner network buys)

• Rich media banners (local, regional & partner network buys)

• Targeted buys (intelligent consumer engagement)

• Video marketing• Deals marketing• Email marketing/

sms marketing• Social media marketing

& management• Walkthroughs• Video interviews• Website development

• Mobile advertising (local & regional network)

• Mobile website• Mobile app development

• Expo booths• Expo material marketing

new regional locations – China, Indonesia

• Satellite expos (Indonesia)• Property buying tours

(Hong Kong)

• iProperty magazine• Advertising (Malaysia)• Rumah123 new development

publication advertising (Indonesia)

• Editorial/Advertorial services• Coffee table book buys

(local & regional)• Newspaper ads

(Partner networks buy)

DIGITAL MARKETING SOLUTIONS

MOBILESOLUTIONS

EVENTSOLUTIONS

PRINTSOLUTIONS

iProperty Integrated Solutions Framework

High Impact & customizable digital ad campaigns

Rich Media – expandable banners, site take overs, video, etc

On-Ground Presence to a Large Group of Audience

Editorial & Marketing integration incl. features and contests

iProperty Offers More Value!

Our Product Set

Our Inventory

DIGITAL NON-DIGITAL

•Developer Subscription

•Display Banners

•Targeted Ads

•Database

•Microsite

•Video*

•iProperty Buyers Club*

•iProperty Magazine

•iProperty Mobile App

•iProperty Expo

* iProperty’s newest best selling product. More info in another presentation.

Advertising

Digital Inventory

Targeted BannersQuickest way to get the response

• Eliminate all the garbage impressions, allow only your target audience to see your project or development on display!

• iProperty’s hyper-targeted ad system, you get to choose the audience you want from either one of these segments.

 

Developer Subscription PackageHighest views on Sub-sale Search listing

Where do you mostly search for properties on iProrperty.com Malaysia?

Searches on Sub Sale List-ingSearches on New Proper-ties Listing

Over 2.5 Million views on Sub-sale listing

*Data collected from iProperty’s Sentiment Survey

Developer Subscription PackageFEATURE on New Properties Page

Get maximum exposure for your new developments when featured on the New Properties Page

Developer Subscription Package Project Landing Page: Lead Capture Function

Persistent Bar at Top of Page. Visible upon scrolling of page.

Google Mapplacement

Property Details page for easy reference at a-glance

Call–to-action button

Easy to fill-in Submission Form

Larger and better quality image feature for better presentation of your project

Enterprise Data Management (EDM)

Digital Inventory

Customised eDM

Spot for Advertiser1. Dedicated space of maximum

700W x 1000H pixels2. No pop-ups3. No animation, no flash image

(No JavaScript, flash or iFrames)4. Consumer or Agent Database

provided, depending on clients’ needs

Email Blast to iProperty MY

Registered Users of

350,000

Microsites

Digital Inventory

Lead Capture Microsite

Predefined template with minimal customization.

Option to choose to have one image or multiple images for scrolling.

Custom lead capture information such as Name, Address, Phone number and appointment booking request.

If there are multiple projects:Each development can link to a standard Property Details/ Landing Page or MicrositeEach microsite will be charged separately

Project Overview Microsite

Provides detailed information about a specific property development.

Template has optional tabs where detailed information is presented such as Project Details, Map, Review, Floor plan, Photo Gallery.

If developer has multiple projects they have the option of having a link of “other properties by this developer” at the bottom.

Custom Branded Microsite

The ULTIMATE branded microsite for your business.

Fully customizable design.

With option of a custom URL (i.e.

developer.iproperty.com)

Minimal iProperty branding, ‘powered by iProperty’.

Video: iProperty.tv

Digital Inventory

iProperty.tv:Why Video?

iProperty.tv:Reach Further with Video

79% of property seekers say that VIDEO plays a major influence in their buying decision

Use video to tell a story of your development/ project using full media experience that sends a powerful message to buyers

Let video become your salesperson!

iProperty.tv:Reach Further with Video

http://iproperty.tv/

iProperty Buyers Club

iProperty Buyers Club: Results Driven, Success Driven

Launched in February 2014 Over 40,000 members registered Over 10,000 members profiled Over 20 private events and seminars conducted 23 units sold to date with a conversion ratio of 50:1 A constant supply of buyers and investor leads to be tapped into across the iProperty Group network

iProperty Buyers Club:There’s Power in Numbers

A “Group Buying” platform that leverages iProperty.com’s unrivalled audience across Asia and bridges the gap between reach and sales conversion;

BIGGEST REACH across Asia

LARGEST DATABASE of READY BUYERS

The Ability to generate large numbers of LEADS..

And filter them into RELEVANT BUYER SEGMENTS while speaking the right language to each

Tap into NEW BUYERS SEGMENTS

The ability to SCALE and MOVE FASTProperty Consultants (Direct)Agent Network (10k agents)

iProperty Magazine

iProperty Magazine

• No. 1 Property Magazine in Malaysia

• Circulation: 30,000 copies

• Distribution: Nationwide bookstores, selected newsstands and convenience stores, leading hotel, business centers, private clubs and airport news stores, Starbucks, Coffee Bean and other F&B outlets.

iProperty Expo

iProperty Expo

Mobile Apps

DATE APP LAUNCHED

JUNE 2010 JUNE 2010 AUG 2011 NOV 2012 DEC 2012

iPhone iPad Android Windows 8 iPad V2

Mobile Technology Support:Smart phones & Tablet Apps

80,000

iPhone < 2000

Windows

40,000

iPad

16,000

Android 2000

Windows 8

10,000

iPad V2

NO OF DOWNLOADS IN TOTAL TO DATE: 150,000

Questions