ipress digital control room for the information and communication industry 11/25/14unbound digital...
TRANSCRIPT
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iPressDIGITAL CONTROL ROOM
FOR THE INFORMATION and COMMUNICATION
INDUSTRY
11/25/14 Unbound Digital 2014
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iPress Filter. Communicate. Engage.
Starting from TV, radio, paper and online clippings we "filtered" influencer for each sector.
You’ll get a dynamic profile that crosses data
from Amazon on the books that he or she
has written, from Twitter, Facebook, Linkedin and Google+, from Youtube …
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COMMUNICATION & MEDIA
INDUSTRY
What is the Problem?
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Journalists against PRs and Communicators spam since ever
1998“PR, I can’t stand you anymore. Really.
The editorial staff complains, surrounded by useless faxes and calls.”
Source: Italia Oggi
We were born for PR professionals, journalists and bloggers.TODAY we are very important also for Marketing, Social Media Experts and Influencers of every field.
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There is evidence that the traditional common methods in PR and Communication sector have
always been perceived as
spam from the community of journalists and influencers
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Our lives are always connected in the world where reality and virtuality coexist
Paper, Radio, TV media
Online, Social media
the new Kloutwhich merges the influence from new and traditional media
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iPress is the solution forINFORMATION OVERLOAD ...
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…and allows you to discover and engage directly with journalists and influencers through social networks who are really interested in your topic,less TIME to reach more ATTENTION
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Media outlets are dynamically profiled
Today they are More than 4.000 and constantly growing
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Pioneers 2014
INFLUENCER PROFILE Example of the full profile of a journalist synchronized with the press reviews
Today they are More than 20.000
and constantly growing
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New way to engage influencer
Thanks to iPress you can reach every influencer in the world!
The story continued with publication in a national
magazine. From digital to social to paper.
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Social reading to engage writers
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iPress Traction and Italian Market Test
• 20.000 journalists and bloggers have been dynamically mapped through LinkedIn, Twitter and Amazon
• 4.000 outlets have been dynamically profiled through LinkedIn, Twitter and Facebook
• More than 1.000 communicators (PRs, Social Media Experts and Marketing Managers) have tested the platform in beta version
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Some of our customers
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International Journalism Festival: iPress technological partner of the event
ATTENDEESSYNCHRONIZATION WITH MAIN
WEBSITE
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Synchronization with BooksPressLIVE synchronized from Amazon all books written by the speakers, all their conversations from Twitter and YouTube interventions. In a real digital library, the books of more than 891.500 speakers are all available online directly from the website of the Festival.www.festivaldelgiornalismo.com/speaker-list/2014
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State of the Net: iPress technological partner of the eventIn Trieste, over 20 journalists have
personally followed the event, while over 100 did it live online and in podcasts.http://www.ipresslive.it/Events/10/state-of-the-net
PRESS COVERAGE
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The Italian Startup Ecosystem
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Digital Venice
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Matteo Renzi US Mission
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Amazon
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iPress Team
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iPress works in every languageAfter the Italian Market Test we are ready to become global. We need seeding for this important step.
2000 Idea2010 Beta Version2012 Silicon Valley Incubation2014 Italian Market Test2015 Global Development
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HOW TO REACH US
Facebook, Twitter, Linkedin e Google+
Website: www.ipresslive.com
Founder: Marisandra Lizzi [email protected] Phone: +390524574708 Mobile: +3483615042