GAMIFIED LOYALTY AND REWARDS

Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan

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BIGDOOR POWERS GAMIFIED REWARD PROGRAMS THAT INCREASE CUSTOMER

ACQUISITION,

ENGAGEMENT &

RETENTION

The Challenge

Registration Rate: 2%

Page Views per User/Month: 7

Site Visits per User/Month: 2

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Increase these 3 metrics!

1. Acquire

“What’s in it for me?”

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Value Based Onboarding

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A Reason To Register

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Percent of Users Who Login

0%

1%

2%

3%

4%

5%

6%

BeforeAfter

Registration

2. Engage

“What should I do next?”

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Directed User Engagement

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Directing Mobile Engagement

Weekly Challenges

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Progression As Direction

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Page & Video Views Per User/Month

-

2

4

6

8

10

12

14

BeforeAfter

Pageviews

3. Retain

“Why should I come back?”

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Badges & Social Competition

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Weekly Achievements

All About Rewards

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Experiences Usually Trump Stuff

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On Brand & Relevant Rewards

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Site Visits Per User/Month

-

0.5

1.0

1.5

2.0

2.5

3.0

BeforeAfter

Monthly Visits

The Summary

Registration Rate: 2%

Now 6%

Page Views per User/Month: 7

Now 13

Site Visits per User/Month: 2

Now 2.7

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Questions?

Keith Smith| Co-Founder & CEO | keith@bigdoor.com| @ChiefDoorMan

GAMIFIED LOYALTY AND REWARDS