Improvement/Redesign

Ideas for Iphone X

Moses , Ali and John

1

We will talk about …

Using QFD for the project (Specifically House of Quality)

Why We Use QFD

What QFD will help us achieve

What we did

What we found Out

What we will do better

The End Story

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Using QFD Quality Function Deployment

QFD is a rigorous method for translating customer needs, wants, and wishes into step-by-step procedures for delivering the product or service. While delivering better designs tailored to customer needs, Quality Function Deployment also cuts the normal development cycle by 50%, making you faster to market.

We use House of Quality which is a tool in QFD

Source : Google Images

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Why QFD ?

Why QFD is employed?

Customer satisfaction

Effective Time management

Effective communication between marketing and design team

Sound product decision mix

Product definition

Entering into a new market

Having customers with conflicting needs

4

What QFD will help us achieve?

Using QFD : Quality Function Deployment Goals

To understand customer needs

Obtain cross functional agreement buy-in on the customer’s needs

(Marketing, Hardware/ software engineering, quality etc)

Translate customer needs into development goals and technical capabilities

(performance metrics, concepts, design characteristics, process parameters, production control, etc)

Provide documented requirements traceability

(How/ why logic e.g VOC Document )

Provide Logic and structure

Prioritize resources

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What We did….

Things Done Determine / Document Customer Requirements (Voice of

Customer)

Designed Survey to ascertain Customer needs using survey Monkey

Prioritize Requirements

From Customer Response

Came up with 15 top requirements

Develop performance Metrics and Targets

Using the Matrix determinant from the house of Quality

Evaluate Competition

Thorough Research into other products

Evaluate competition and prioritize opportunities

Determined strengths to build upon to meet customer requirements

6

What We found Out

Determine/ Document Customer Requirements (Voice of Customer)

Designed Survey to ascertain Customer needs Using Survey Monkey

Number of Respondents: 26

Source : Screen Shots From Survey Monkey

Developed by Group 1

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What We found OutTop Customer Requirements

Battery Battery Life talk time ( more than 25 Hours)

Standby time (more than 800 Hours)

Looks Back / Front Camera is a must

Better Screen Resolution

Light Weight of the Phone

Large Screen Size

Features Better In-Built Sound

Larger In-Built storage capacity more 128GB

Better Graphics

Better Processing Speed

Wireless Charging

8

What We found out

Prioritize

Requirements

From Customer

Response

15 top

requirements from

VOC (manual

computation)

Ranked according

to number of

responses

Source : Screen Shots from Excel Sheet for VOC

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What we found out

Develop performance Metrics

and Targets

Using the Matrix

determinant from the

house of Quality

Determine the relationship

of customer needs to the

technical requirements

Technical requirements

are measurable

determinant

Customer needs are

determined by the VOC

Source: From House of Quality

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What we found out

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Source: From House of Quality

What we found out

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Source: From House of Quality

What we found out

Evaluate Competition

Thorough Research

into other products

-Iphone

-Samsung Galaxy S6

-HTC

- Microsoft Lumia

- LG G4

- Xperia Z4 Source : Screen Shots from House of Quality

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What we found out

Evaluate competition and prioritize opportunities

Determined strengths to build upon to meet customer

requirements

Our Iphone-X needs to more competitive in (See Table) Better in Ranked Best among Competition from

AnalysisBattery Life Talk time Than Microsoft Lumia 1520

Stand by Than Microsoft Lumia 1520

Back Camera Than HTC One

Lighter in weight Than Samsung Galaxy s6

Larger Screen Size Than Microsoft Lumia

Sound Quality Than Microsoft Lumia

Physical Storage Than Iphone 6 / Samsung Galaxy S6

Graphics Than HTC One M9 / Microsoft Lumia 1520

Front Camera Than LG G4

On call Sound Than HTC One M9

GPS Sound Than HTC One M9

Processor Than LG G4

Wireless Charging Like Microsoft Lumia 1520/ HTC One M9/LG G4

Source: Developed By Group 1

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What we will do better .. Technical Needs

Areas to Improve Upon

Power Consumption can last for more than 25 hours

Improved Hard ware Design

Wireless Charging

Include Dolby sound

Areas to standardize upon

Screen Size

Data Transmission Speed

Display Resolution

Connectivity Interface

Light weight of Materials

Camera

RAM Speed

Areas we pay less attention and design to normal standard

Removable battery

Standby Time

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The End story will be …

A Satisfied Customer

Better Market Share

because our phone will

outstand any available

phone currently in the

market

Prestige

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What we checked out

Sarah Mitroff. (March 28, 2015) iPhone 6 vs Samsung Galaxy S6: Here's the

differenceRetrieved from http://www.cnet.com/news/iphone-6-vs-samsung-galaxy-s6-

heres-the-difference/

DavidCarnoy (March 1, 2015) The Samsung Galaxy S6 just killed two of my favorite

Android features Retrieved from http://www.cnet.com/news/the-samsung-galaxy-s6-

just-killed-two-of-my-

Jake Smith (Feb 9, 2015) iPhone 6s rumored to keep same 8MP rear-camera sensor

as previous generations. Retrieved from

http://www.idownloadblog.com/2015/02/09/iphone-6s-rumored-8-megapixel-

camera/

Others in written manuscript (Word.doc)

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Ask us Questions

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