iphone in the enterprise forrester sept 2009

iPhone’s Future In The EnterpriseTed SchadlerVice President & Principal AnalystForrester Research

3 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• What is the state of iPhone in the enterprise?

• What makes iPhone different?

• What are IT managers and CIOs saying?

• What does the future hold?


iPhone support has grown from 0% to 17% of enterprises in two years

Source: Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009

Base: 906 IT decision-makers with mobile decision authority


Firms expect to triple their smartphone user base in 5 years

Source: Enterprise And SMB Networks And Telecommunications Survey, North America And Europe, Q1 2009

Base: 906 IT decision-makers with mobile decision authority

3x


A new Forrester study: Workforce Technographics Survey

• Surveyed 2,001 US information workers– Full time or part time job

– Use a computer in their primary job

– Work at an organization of 100+ employees

• Online survey fielded in March 2009

• Asked about technology adoption, use, & attitudes


31% of iWorkers agree that they use their personal phone for work

Base: 2,001 US information workers that use each device

Source: Forrester’s US Workforce Technology Benchmark Survey, Q2 2009

31%


Smartphones are a work everywhere device – and that’s their big benefit

“Where do you use a computer (or smartphone) for work in a typical week?.”

Base: 2,001 US information workers that use each device

Source: Forrester’s US Workforce Technographics Survey, Q2 2009


More iPhone owners leave laptops at work


Agenda


• What makes iPhone different?• What are IT managers and CIOs saying?



Applications are driving iPhone success

DevicesApplications

People and enterprises buy devices becausethe applications are compelling

or because they have high utility.

Developers, publishers, & entrepreneurstarget devices with a large

installed base or huge momentum, great development platforms,and something in it for them.


Applications drive the consumer and information worker demand

Lotus iNotesCisco WebEx

Oracle Business Indicators

Salesforce.com


Agenda



• What are IT managers and CIOs saying?• What does the future hold?


CIOs in their own words . . .

• “The pressure’s too great. I know I’m going to have to support this thing some time, I’m just trying to decide when.”

• “My developers love this thing – they built me an application to do CRM and it just plain works. Within a few months I had 1,000 sales guys in trucks using it to take orders.”

• “I just wish Apple would treat me with some respect and better information. I’d like to know what their roadmap is, for example.”

• “I’m sick and tired of paying the BlackBerry tax – every time I add one of those devices, it costs me $100 in licenses.”


Kraft Foods: iPhone as enabler


Kraft Food roadmap


Pharmaceutical: iPhone as BYO Netbook


Pharmaceutical company roadmap


What benefits does iPhone bring?

• Fundamentally, a better application experience– An inferior typing experience for some . . .

– . . . but a superior browser and interaction model

• Greater mobile collaboration opportunities– Not just person to person but person to information

• A trigger event to the consumerization of IT– Instigate community support and self-service.

• A chance to rethink the funding model for mobility– Workers are personally liable, hence easier to fund.


What motivated these companies to support iPhone?• Employee demand

• A desire to drive culture change

• A key IT sponsor

• All three see iPhone as more than just another device:– A move to consumerization and self-service

– A better platform for content and business apps

– A better device for collaboration


Some practical concerns

• Security continues to be a concern as does better management tools

• iPhone downloads the entire attachment, which eats up bandwidth and battery life.

• Installing applications requires a desktop installer, which opens up security holes.

• Battery life is a problem, particularly because people use their phones for many different applications.


Agenda



• What are IT managers and CIOs saying?



Future trends

• Intrinsic desire to be connected everywhere

• Consumerization – BYO phones will drive the growth

• Dual-use devices

• Networks: Wi-Fi, WiMAX, 3G, LTE, better EDGE

• More and better applications

• Big competition among devices will drive innovation

• Carriers will support device innovation to make customers stickier


So how successful will iPhone be in the enterprise (NA & Europe)?• First, the overall smartphone enterprise market will skyrocket, growing by at least 3X over the next 5 years.

• Second, iPhone’s share will continue to grow, particularly in non-regulated industries. We expect to see many multi-platforms shops, with devices split roughly 40% BlackBerry, 35% iPhone; 25% other.

• Add it up, the smartphone market will explode – and iPhone will get a growing share of that market.


Thank you

Ted Schadler

+1 617.613.5975

[email protected]

www.forrester.com

mailto:[email protected]