ipg - in-plant impressions · average budget: $2,028,124 employees number of full-time in-plant...

www.InPlantGraphics.com2

IPG: The Only Magazine for In-plant Managers

In-plant Printing: The Leading Growth Market in the Graphic ArtsIn-plant or “in-house” printing continues to pace the graphic arts as the industry’s leading growth market. With stable and increasing in-plant budgets, employee numbers and locations noted by top industry consultants like Frank Romano, in-plant printing has surpassed a market value of $95 Billiona. A total of more than 37% of all commercial grade printing in the United States.

Organizations are aware of the tremendous savings they are receiving by producing their print work in-house. Marketing directors and document creators know once they go to an outside print provider (commercial printer, quick printer, etc.) they are paying an average mark-up of 35%. Due to these tremendous savings, organizations are making a concerted effort to produce as much print work as possible in their in-plant printing operations.

Industry vendors are reporting in-plant market increases as well. These increases are showing strongly in installation analysis, as a higher and higher percentage of new equipment continues to be installed in in-plant printing operations. Vendors are shifting their advertising dollars accordingly, and are running more ad space in In-Plant Graphics. In fact, In-Plant Graphics ranked #2 in display ad pages received in 2010 (including Printing Impressions, American Printer, Graphic Arts Monthly and Quick Printing).

Market StabilityThe pendulum has clearly swung in favor of the savings in-plants offer. Prior to the new millenium some organizations attempted to go without their in-plants but soon discovered any promised savings or service by outside providers was unrealized. In fact, on top of enjoying a stable market, new in-plant operations continue to open across the U.S. (despite record losses of locations and employees by most other print markets).

*Sources: a Publisher’s Own Data b June 2010 BPA Statement

In-Plant Graphics Market Profile & Coverage

How Many In-plant Printing Operations in the U.S.?It has been estimated by research organizations like InfoTrends there are more than 50,000 in-plant facilities in the U.S. In-Plant Graphics reaches more than 19,000a of them.

Who Reads In-Plant Graphics?In-Plant Graphics’ 22,200b subscribers are the managers and supervisors of the top in-plant print and mail operations in the United States. In-Plant Graphics serves every key in-plant printing market including:

In-plant managers face the same challenges as business owners around the world. Securing new business, increasing revenues and boosting productivity are all essential. To get ideas and keep up with the latest trends, managers turn to In-Plant Graphics, winner of an Apex 2010 Award of Excellence. It is the only publication dedicated to in-plant printers.

Too often overlooked by commercial print publications, in-plants enjoy the respect they get from In-Plant Graphics. We praise them for their triumphs, offer ideas to help them improve their operations and keep them apprised of industry trends. For this reason, In-Plant Graphics is the first magazine in-plant managers turn to each month.

Over the years, In-Plant Graphics’ editorial mission has evolved with the industry to focus on the most pressing business and graphic arts trends. Readers know they can trust In-Plant Graphics to provide up-to-date, insightful articles that will help them navigate the shifting seas of the printing industry.

Overseen for the past 16 years by Chief Editor Bob Neubauer, In-Plant Graphics is written to be both thought-provoking and easily readable. In addition to authoritative coverage of industry trends, emerging technologies and in-plant news, In-Plant Graphics profiles successful managers and their operations, giving details on how they have been able to thrive in a competitive marketplace. It is our goal to help our loyal readership manage their businesses more efficiently.

• Corporations• School Districts• Non-profits • Wholesalers • Insurance • Publishing

• Colleges• Manufacturers• Government• Banking• Utilities• Legal

• Universities• Associations• Retailers• Finance• Communications• Real Estate

Purchasing AuthorityIn-Plant Graphics’ readers have the responsibility to recommend, specify and purchase online ordering and management systems, prepress, printing, copying, bindery and mailing systems for their in-plant printing operations.

The #1 in-plant publication. No other magazine comes close to reaching as many in-plants as In-Plant Graphics.


In-plants, the Growth Market in the Graphic Arts1. #1 Digital Press Install Base: Organizations like PRIMIR report

there are almost three times more digital presses (small HP Indigo and up) installed in in-plants than in all other print markets combined. This includes the commercial, quick print, and tag and label markets. In-plants are also the number one install base for copiers/multifunctional printers with an average of 4.7 units on the shop floor and another 97.4 devices under in-plant management throughout their organization (2010 In-plant Market Data Report).

2. Variable Data, Data Centers and Mailing Operations in the In-plant: Organizations continue to merge their data centers and mailing operations into their in-plant facilities, thus requiring more digital presses/printers, papers, bindery/finishing and mailroom systems. Additionally, with ongoing security issues, the preference is to keep customer information in-house and not outsource projects involving databases.

3. Significance of Transpromo Opportunities: The success of adding promotional messages to statements (the mail everyone must read) is growing at a very fast pace. Warehousing the data centers and mailing operations, and having internal access to marketing directors, in-plants are in the perfect position and are producing considerable transpromotional work.

4. Wide-format Printing: With the relatively low price point of wide-format printers, in-plants are keeping their wide-format print work in-house at a record pace. Over 67% of in-plants are producing wide-format print jobs, and of those planning to buy digital output devices over the next 6 months, 13% are planining to add a wide-format printer. No other printing technology comes close to matching the growth/installation rate of wide-format printers.

5. Insourcing: Insourcing (in-plants selling their printing services outside their organizations) continues to grow at a very fast pace. Over half of our readers state they are insourcing work as profit centers.* This revenue justifies additional equipment and software purchases and provides in-plants with optimal capacities.

6. In-plants Buy a Significant Amount of Print: In-plants are print buyers for many reasons. In-plants may be over capacity, may not have the resources to complete specific print jobs, may find it less expensive to purchase certain print jobs than to produce them, etc. Many in-plants retain “right of first refusal” where all print jobs must go to the in-plant first, giving the in-plant the opportunity to print, buy or pass on the print job.

Only In-Plant Graphics Reaches and Serves the In-plant Market

Source: June 2010 BPA Statements: In-Plant Graphics, American Printer, Printing Impressions, Quick Printing

In-plant Circulation 25,000

20,000

15,000

10,000

5,000

0

American Printer, Printing Impressions &

Quick Printing

22,200

In-PlantGraphics

No in-plant Circluation

(0%)

100%

80%

60%

40%

20%

0%

American Printer, Printing Impressions &

Quick Printing

100%

In-PlantGraphics

No in-plant editorial focus

In-plant Editorial Focus

In-Plant Graphics CirCulatioN & editorial exCelleNCe

*Source: 2010 In-plant Market Data Report

Editorial MissionIn-Plant Graphics is devoted to helping in-plant managers improve their operations by delivering useful application ideas, management techniques and products of interest for expansion of their facilities.

Industry Involvement = Editorial ExcellenceIn-Plant Graphics maintains close ties to the industry by visiting in-plants across the country and attending all major in-plant shows and conferences. In-Plant Graphics annually attends and participates in ACUP, Graph Expo, Graphics of the Americas, IPMA, NGPA, and the On Demand show.


$95 BillioN of BuYiNg PoWer

Annual Budget Breakdown

Paper 25.04%

Procurement (Print,Binding)

9.35%

Equipment, Software, Supplies 18.64%

Labor 35.9%

Overhead 6.96%

Other 4.11%

Bindery 97%

digital Printing/Copying 96%

Prepress 79%

offset Printing 75%

graphic design 72%

variable data Printing 61%

Mailing 59%

Wide-format ink-jet 58%

Print Procurement 40%

Cd-roM output 29%

Services In-plants ProvidePercentage ofRespondents

Budgets

Average Budget: $2,028,124

Employees

Number of full-time in-plant employees: Average: 15.65

LocationsResearch organizations like InfoTrends estimate that there are more than 50,000 in-plant facilities in the U.S.

“

““

In-Plants Graphics is a vital

resource for our in-plant

operation. I view it as the best

source for information essential

to our industry—current trends,

industry statistics, equipment/

software resource guides, and

management topics. We use it

as a tool to enhance and guide

our operation through continual

improvement initiatives.

Debbie PavletichGraphic Services Manager

Briggs & Stratton Corp.Menomonee Falls, Wis.

In-Plant Graphics magazine is one

of my most valuable tools. Each

month, the magazine provides

me with critical information

about industry trends, statistics,

equipment and much more.

Uniquely targeted toward in-plant

operations, In-Plant Graphics

shows me how other managers

are meeting similar challenges.

Many of our decisions to buy

equipment or provide a new

service started with an article in

In-Plant Graphics magazine.

Richard Beto

Director of Document ServicesUniversity of Texas-Austin

What readers are saying...

“

Source: 2010 In-plant Market Report


reaching the top in-plants in the u.S.

Some of the top in-plants that are included in In-Plant Graphics’ database of subscribers:

allstate

american electric Power

american express

archer daniels Midland

avon Products

Bank of america

Beckman Coulter

Best Buy

Blue Cross Blue Shield

Boeing

Briggs & Stratton

Brigham Young university

Cabela’s

Caterpillar

Central intelligence agency

Cincinnati insurance Co.

Citigroup

Colgate-Palmolive

Conoco Phillips

Continental airlines

CvS

dow Corning

eMC insurance Companies

ernst & Young

exxonMobil

farmers insurance

federal reserve Bank of dallas

fidelity investments

fred Meyer Stores

general dynamics

general Mills

goodyear tire & rubber

Hasbro

the Hershey Co.

Hobby lobby

Honeywell

iNg

J.C. Penney

Johns Hopkins university

Johnson & Johnson

knott’s Berry farm

l.a. County

lockheed Martin

Mcgraw-Hill

Mercury Marine

Metropolitan Museum of art

Motorola

Mutual of omaha

Nabisco

Nestle Purina Petcare Co.

oklahoma gas & electric

Papa John’s

Pathmark

Penn State university

Portland general electric

Purdue university

the Principal financial group

the Progressive group

Prudential

Publix Supermarkets

rBC Ministries

SafeCo insurance

Safeway inc.

Sherwin-Williams

Spartan Stores

State of California

Steelcase

Stop & Shop Supermarket

target Corp.

time Warner

toys r us

trW

tyson foods

uNiSYS

united Nations

university of California

university of Minnesota

university of oklahoma

university of Washington

u.S. department of State

u.S. government

u.S. Supreme Court

Walgreens

Wal-Mart

Washington State university

Western-Southern financial group

Winn dixie Stores

the World Bank

Wrigley

Yale university

iN-PlaNt graPHiCS readerSHiP

Source: Publisher’s Own Data, Sept. 2010


iNtegrated MarketiNg / iN-PlaNt graPHiCS e-NeWS

InPlantGraphics.com

InPlantGraphics.com delivers timely, well-organized content from In-Plant Graphics and across the

Web. For years, In-Plant Graphics magazine has taken a leadership role in helping in-plant profes-sionals more effectively and efficiently operate their businesses. We are extending this leader-ship position by providing original and aggregated content that will provide in-plant professionals with a single location to find pertinent information on given topics.

InPlantGraphics.com includes a number of features including:

• Robust Industry Centers with specific content from across the Web.

• Relevant content recommendations based on what others are viewing, e-mailing and discussing.

• Links to additional information on similar topics, companies and people mentioned.

• “Share & Save” functionality that includes leading social networking tools like Facebook, LinkedIn and Twitter.

• Enhanced search capabilities that allow you to refine your search by topic, keyword and more.

• Search Widget that puts In-Plant Graphics on your own Web site.

• Two-tier navigation to get you where you want to go faster.

…and much more.

reach a growing number of subscribers throughout the year at a rate that doesn’t change. “roadblock” entire issues of IPG E-News and become the exclusive advertiser for maximum visibility.

All e-newsletter advertising units should be GIF or JPEG files.Accepted Formats: GIF, JPEG, PNG (No Flash/Rich Media) Maximum file size: 35k, Resolution: 72 dpiMaterials due 2 full business days prior to e-newsletter insertion.

Rates: Ad Size 1X 6X 12X

Leaderboard (728 x 90) $1,240 $1,080 $990

Wide Rectangle (300 x 250) $1,020 $920 $820

Regular Sponsor (300 x 100) $820 $740 $660

Supporting Sponsor (180 x 150) $520 $460 $410

Exclusive “Roadblock” Sponsor $2,440 $2,050 $1,840

A

B

C

D

A B

IPG E-News AdvertisingReach more than 15,000 in-plant professionals who opt-in to receive IPG E-news or subscribe to the content via RSS. IPG E-News subscriber demographics:• 86% of e-newsletter subscribers are in management/supervision roles in their in-plant facilities

and have the responsibility to recommend, specify and purchase.

Creative Opportunities: Leaderboard (728 x 90 pixels) Wide Rectangle (300 x 250 pixels) 3:1 Rectangle (300 x 100 pixels) Supporting Sponsor (180 x 150 pixels)

Text: • 50-75 words (approximately 350 characters) including a 50-character bold headline • 120 x 90 pixels logo (GIF or JPG) • Ads appear in Arial, 10-point type

A

B

C

D

See Editorial Calendar on pages 8 & 9

for issuance dates

Flexible Ad Formats Designed to Maximize Results

CBA

D


iNPlaNtgraPHiCS.CoM & WeBiNarS

Web Site Ad Specifications: • Accepted Formats: GIF, JPEG, PNG, HTML, Flash and other Rich Media• All major third-party ad serving accepted• Frames and Looping Restrictions: Maximum 4 frames with 3 loops• Flash: 18 fps maximum, total file size not

to exceed 100 KB. Ad must contain proper ClickTag that opens target URL in a new browser window

• Please submit all DoubleClick Site Directory RFPs to: [email protected].

Press Center This special center appears on InPlantGraphics.com and is an unlimited online depository for vendor white papers, brochures, press releases, product video demonstrations and more. These resources appear in front of a captive audience and are located throughout InPlantGraphics.com including the homepage, links from related content and inclusion in our e-newsletter.

12-Month Press Center: $4,120 6-Month Press Center: $2,580

• Unique lead generation program• Increase your Web site’s link popularity by adding press

releases to your Press Center• Receive product inquiries from qualified professionals every

week or once-a-day • Enhance your visibility and ranking in all major search engines.

InPlantGraphics.com Web Rates: 1 month 3 months 6 months 12 months

Home Page Leaderboard (728 x 90) $1,020 $2,500 $4,125 $7,500

Home Page Medium Rectangle (300 x 250) $1,020 $2,500 $4,125 $7,500

Home Page 3:1 Rectangle (300 x 100) $780 $1,950 $3,575 $6,500

Run of Site Rectangle $1,710 $4,250 $8,000 $15,000 (300 x 250) or (300 x 100)

Run of Site Leaderboard (728x90) $1,880 $4,675 $8,800 $16,500

Industry Center Sponsorship $500 $1,425 $2,700 $4,800 (728 x 90 & 88 x 31) on Homepage

Industry Center Roadblock $750 $2,140 $4,050 $7,200 (728 x 90 & 300 x 250 & 88 x 31) on Homepage

Industry Center Sponsorship (728 x 90) $250 $750 $1,350 $2,400

Industry Center Roadblock $375 $1,070 $2,025 $3,600 (728 x 90) & (300 x 250)

Prestitial (640 x 480) $1,900

IPG Webinars: An Easy, Effective Way To:• Enhance Your Brand: Our audience becomes tangibly involved — and forms a relationship with your brand. Attach your name

to IPG’s highly respected industry editorial offerings and become part of the IPG community.

• Generate Sales Leads: As a Webinar sponsor, you are given access to all IPG subscribers — magazine and e-newsletters — and the ability to direct a highly targeted message to a customized subset of these subscribers. Each Webinar registrant becomes your qualified lead.

• Realize a Return on Your Investment: The amount invested in a Webinar sponsorship and the time spent working with the IPG team (marketing, editorial, and sales) to produce your Webinar is minimal, compared to the revenue such an opportunity can generate.


April

• On Demand 2011 Show Issue • Profile of a Successful In-plant Offset Operation• Profile: Digital Printing Installation• Processless CTP: Anatomy of the Buying Decision • Social Media and the In-plant • Manager Profile Ad Closing: 2/11Ad Materials Due: 2/18Inserts Due: 2/25IPG E-News: 3/4, 3/18Bonus Distribution: On Demand, March 22-24, Washington, D.C.

• Industry Survey: Non-profit• Profile of a Successful Non-profit

In-plant • What’s New in the Bindery? (On

Demand Report) • Workflow, Web-to-print and

Variable Data Services • Update on University In-plants• Manager ProfileAd Closing: 5/6Ad Materials Due: 5/12Inserts Due: 5/19Bonus Database: Top 1,000 Publishing, Non-Profits & Associations In-plants DatabaseIPG E-News: 6/3, 6/24

2011 iN-PlaNt graPHiCS editorial CaleNdar

January

March

• Profile of a Successful In-plant

Operation: Digital Printing Focus• QR Codes• Profile: Digital Printing Installation • Digital Paper Buying Tips • Manager Profile• Hot Products

Ad Closing: 12/10Ad Materials Due: 12/17Inserts Due: 12/22IPG E-News: 1/7, 1/21

• On Demand 2011 Pre-Show• Salary Survey• Profile of a Successful Small

In-plant• Bindery Success Stories • Manager Profile Ad Closing: 1/7Ad Materials Due: 1/14Inserts Due: 1/21Bonus Distribution: Graphics of the Americas, February 25-27, OrlandoIPG E-News: 2/4, 2/18

• Profile of a Successful “Green” In-plant • Chain of Custody Certification• Profile of a Successful University In-plant• Choosing a Management Information System• Securing Data on your Printers Hard Drives• Manager Profile: University Manager • Hot Products: Prepress & WorkflowAd Closing: 3/11Ad Materials Due: 3/18 Inserts Due: 3/25Bonus Distribution: ACUP, April 17-21, DallasBonus Database: Top 1,000 College & University In-plantsIPG E-News: 4/1, 4/15

• Profile of a Successful In-plant Offset User• Profile: Successful Digital Printing Focus• In-Print 2011 Results• From ‘Print Service’ to ‘Marketing Service’ Provider • Digital Printing Innovations (On Demand Report)• Manager Profile: Ad Closing: 4/8Ad Materials Due: 4/15Inserts Due: 4/22Bonus Distribution: IPMA Conference, June 5-9, Charleston, S.C.IPG E-News: 5/6, 5/20

February May

June

• Graph Expo 2011 Show Issue• Profile: Digital Printing Installation• Justifying Your Next Investment• Using Consultants • Manager Profile • Negotiating MDF ContractsAd Closing: 8/5Ad Materials Due: 8/12Inserts Due: 8/19Bonus Database: Graph Expo,September 11-14, ChicagoIPG E-News: 9/9, 9/23

July

September

October

• Graph Expo 2011 Preview• In-Print Best of Show Winner• Profile: Digital Printing Installation• Trends in the In-plant Industry

(IPMA Conference Report) • The Photo Book Opportunity• Manager Profile • Hot Products: Wide-format FocusAd Closing: 6/10Ad Materials Due: 6/ 17Inserts Due: 6/24IPG E-News: 7/15, 7/29

• Buyers and Specifiers Guide The industry’s most complete guide to products and services. Featuring product specifications and photographs of: Printing & Copying Equipment; Press Accessories & Supplies; Prepress & Workflow; Photography & Platemaking; Papers; Bindery & Finishing; and Mailing Systems & Software.

Ad Closing: 7/8Ad Materials: 7/15Inserts Due: 7/22IPG E-News: 8/5, 8/19

• Profile of a Successful In-plant Mail Operation• Profile: Digital Printing Installation• Paper Buying Survey• The Latest in Digital Printing (Graph Expo Report) • Offset Update (Graph Expo Report)• Fulfillment as a New Service • Manager Profile:Ad Closing: 9/9Ad Materials Due: 9/16Inserts Due: 9/23Bonus Distribution: NGPA Conference, Virginia Beach, VA Bonus Database: Top 1,000 Government In-plantsIPG E-News: 10/7, 10/21

• Profile of a Successful In-plant: Digital Printing Focus• Profile: Digital Printing Installation• Bindery Innovations (Graph Expo Report) • The Cross-Media Opportunity• Defending Against Threats• Manager ProfileAd Closing: 10/7Ad Materials Due: 10/14Inserts Due: 10/21IPG E-News: 11/4, 11/18

• Outlook 2011: The industry’s best look at rising and falling technologies, where the industry is heading and what opportunities lay ahead (In-plant trends: i.e. Variable Data Printing, Online Job Submission, Insourcing, Mail, Value-added Services, etc. Also, Ranking of Large In-plants)

Ad Closing: 11/11Ad Materials Due: 11/18Inserts Due: 11/25Bonus Database: Top 1,000 In-plantsIPG E-News: 12/2, 12/16

August November

December

2011 iN-PlaNt graPHiCS editorial CaleNdar



Effective January 1, 2011Ad Space Units Width x Height 1X 3X 6X 12X 18X 24XFull Page (Trim) 7 3/4" x 10 1⁄2" $7,490 $7,130 $6,830 $6,700 $6,610 $6,520

Two Thirds Page 4 5⁄8" x 10" $5,550 $5,290 $5,070 $4,960 $4,920 $4,850

Half Page Island 4 1⁄2" x 7" $5,220 $4,960 $4,750 $4,610 $4,480 $4,540

Half Page Vertical 3 1⁄4" x 10" or $4,860 $4,600 $4,440 $4,350 $4,280 $4,250

Half Page Horizontal 7" x 4 3⁄4" $4,860 $4,600 $4,440 $4,350 $4,280 $4,250

Third Page Square 4 1⁄2" x 4 3⁄4" or $3,430 $3,280 $3,150 $3,070 $3,050 $3,020

Third Page Vertical 2 1⁄8" x 10" $3,430 $3,280 $3,150 $3,070 $3,050 $3,020

Quarter Page 3 1⁄4" x 4 3⁄4" $3,090 $2,950 $2,840 $2,770 $2,740 $2,700

Sixth Page (Rate Holder) 2 1⁄8" x 4 3⁄4" $2,530 $2,420 $2,330 $2,240 $2,210 $2,190

Cover Positions* 1X 3X 6X 12X 18X 24XBack Cover $11,540 $10,970 $10,760 $10,520 $10,460 $10,320

Inside Front $11,220 $10,700 $10,490 $10,270 $10,180 $10,040

Inside Back $10,770 $10,270 $10,050 $9,870 $9,800 $9,690

Color Charges Per Page

Four-color process: $2,040

Two process colors: $840

PMS color, per color: $1,000

*Includes Four Color

2011 ad rateS & SPeCifiCatioNS

Mechanical Specifications

Printed Web Offset, SWOP standards with perfect binding.

Trim Size: 7 3⁄4”w x 101⁄2”hOne Page Bleed Size: 8”w x 10 3⁄4”hSpread Trim Size: 15 1⁄2”w x 10 1⁄2”hSpread Bleed Size: 15 3⁄4”w x 10 3⁄4”hKeep live matter 3⁄8” within trim.

Digital Specifications/PDF File RequirementsPDF/X1-a is the required file format for In-Plant Graphics. Sending your dis-play ad as a PDF/X1-a protects the integrity of your ad file and ensures that it will print properly. In-Plant Graphics is now using a web based ad portal called SendMyAd for display ad submission. It is easy to use and can be accessed using a standard web browser on any computer, anywhere in the world. Just use one of the following browsers: Firefox 3.0 (or higher), Safari 3.0 (or higher), or Internet Explorer7 (or higher). You will also need Adobe Flash Player 9 (or higher). With SendMyAd your display ad materials can be uploaded, preflighted, approved and delivered to us all within minutes.

Advertisers can access the portal by logging on to https://napco.sendmyad.com to setup your account. Upon logging in you will be asked to set up a username and password. This account can be used for any publication using the SendMyAd portal. Please send all print display ad materials to the SendMyAd portal, NOT to the publication production manager. Simply log on to https://napco.sendmyad.com to setup your account and upload/approve your print ad.Please upload your ad to the SendMyAd portal as a PDF/X-1a file created with Acrobat Distiller 7.0 or higher using the instructions provided on http://inplantgraphics.com/productionspecs. If you need assistance please do not hesitate to call the Production Manager at the number below. Please Note:• Scanned images for both display and marketplace ads must be high

resolution (minimum 200 dpi), saved as CMYK (no RGB or JPEG graphics) as a TIFF or EPS.

• All fonts must be embedded in the PDF and be Type 1 or 3 - No Truetype.• Bleeds must be .1250” outside trim• All PDFs must be high res/press optimized (PDF/X-1a Compliant)• Files must be Right Reading, Portrait Mode only 100% size, no rotations.• If color is critical please provide us with a composite SWOP-certified color

proof (with color bars) and send to the production manager at the address below. To see a list of SWOP-certified proofs we accept, please visit http://

www.swop.org/certification/certmfg.asp. We cannot grant makegoods for poor color reproduction unless a SWOP-certified color proof is supplied with your digital file.

• Ad files must be uploaded to the SendMyAd portal. Log on to https://napco.sendmyad.com.Call the Production Manager at the number below if you have questions.Please Note: Advertisers or Ad Agencies that do not comply with these specifications and/or procedures waive all claims to make-goods or refunds and hold harmless In-Plant Graphics in any and all production disputes. Send advertising materials (pre-paid) and insertion orders to:

Advertising Material and Insertion OrdersSend all insertion orders, contracts and contract proofs, plainly marked “Advertising Material,” prepaid to:In-Plant Graphics, North American Publishing Co., Production Manager, 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094Any questions regarding ad materials should be directed to: Produc-

tion Manager at (215) 238-5300, Production Fax: (215) 238-5297, Sales Fax: (215) 238-5457

Shipping Inserts: See Insert Specifications and Insert Shipping Instructions.

Insert Specifications

• Publication trim: 7 3⁄4”w x 10 1⁄2”h

• Insert size: minimum size insert is 43⁄4” wide x 6” high (binding edge); maximum size insert is 8” wide x 10 3⁄4” high, which will trim to 7 3⁄4” x 101⁄2” in the book. NOTE: insert spine dimension must be larger than the dimension of the width.

• Minimum stock 60 lb. text. Maximum stock: 10 Pt.

• All inserts jog to the head and require an additional 1⁄8” head trim. Maximum size inserts also require 1⁄8” face and foot trims.

• Keep live copy 3⁄8” within the final trim.Quantity for full run inserts: please contact the In-Plant Graphics production manager at (215) 238-5300.Minimum stock: 60# text. Maximum stock: 10 pt.Please send six copies of the insert to: Production Manager, In-Plant Graphics, North American Publishing Co., 1500 Spring Garden Street, 12th Floor, Philadelphia, PA 19130-4094.

Four-page inserts must be supplied folded and within the sizes indicated above. Review inserts greater than four pages; or with unusual shapes, folds or die cuts with a production representative.Advertisers or ad agencies that do not comply with the above insert specifications and/or procedures waive all claims to makegoods or refunds and hold harmless In-Plant Graphics in any and all production disputes. Advertisers or agencies may also incur additional production charges if they do not comply with the above insert specifications and/or procedures.The USPS has set strict standards regarding size, weight, content and/or formatting of inserts, onserts and outserts that will qualify for periodicals rate postage with a periodicals-class magazine. Some examples of items that will not qualify include, but are not limited to, items that are considered to be product samples or items that include the word ‘catalog’. Because of the scrutiny the USPS applies to every insert it is important that you supply us in advance with an actual sample of the item you wish to insert into our magazine so that we may have it evaluated for USPS compliance. If a printed sample is not available you may provide a dummy of the item.Additional postage will be assessed and passed along to you if you do not provide a sample or dummy in advance for USPS compliance evaluation and the insert is later deemed by the USPS to be non-compliant with periodicals-class requirements.”Please call the Production office at (215) 238-5300 if there are any questions.

Insert Shipping InstructionsShip inserts pre-paid to: RR Donnelley, 3401 Heartland Drive, Liberty, MO 64068-0298, Attn: Tiffany Sims, (816) 792-6346.Deliveries accepted 8:00 a.m. to 3:30 p.m., Monday through Friday. Please do not ship materials more than 90 days in advance of issue.Inserts must arrive at the printer at least 7 days prior to publication bind date. Please check with the production manager for specific dates.Inserts should be shipped prepaid, in cartons, on skids (only 1 version per skid allowed), and clearly marked In-Plant Graphics. Include issue date, quantity in each carton, plus the total number of cartons on skids being delivered. Cartons may not exceed 40lbs. Cartons weighing over 40lbs. could incur additional costs for repackaging. Affix a sample of the insert to the outside of each carton. Clearly indicate if shipping multiple inserts for multiple issues. Pack two-page inserts in cartons, facing the same direction. Four-page or greater inserts, or inserts of an unusual shape, fold or die cut, must be discussed with the production manger at (215) 238-5300. Additional charges will be incurred if insert packing does not meet specific requirements.

Issuance and Close DatesPublished 12 times per year. Refer to editorial calendar for space reservation and material due dates. Ad copy required by the first of one month preceding the month of the issue. No cancellations accepted after closing date. Mailed the fifteenth day of the month of issue.

General SpecificationsGeneral Rate Policy: Rates are effective as of January 1, 2011. All business under current contracts will be protected for the duration of the contract.Commissions and Terms of Payment: Terms are net 30 days. Any account not paid within 30 days will be subject to a service charge of 1½ % per month. Agency commission: 15%; allowed only on invoices paid within 30 days. Payment for any advertising shall be due and payable at publisher’s office: 1500 Spring Garden St., 12th Floor, Philadelphia, PA 19130-4094.Short Rate, Rebate and Rate Protection: Advertisers not using the number of insertions on which their rates are based, within 12 months, shall be short-rated for the difference in amount. Advertisers using more insertions than contracted for will receive appropriate rebates.

Cancellations: Cancellations are not accepted after space reservation closing date.Position Policy: The publisher guarantees no position request un-less contracted for at premium rate and assumes no responsibil-ity if position given differs from request. Issuance: 15th of the month of issue General Regulations and PoliciesAll copy subject to approval. The publisher reserves the right to reject or cancel any advertisement for any reason at any time. Advertisements which, in the publisher’s opinion, give the illusion of editorial material will carry the word “Advertisement.”In consideration of In-Plant Graphic’s acceptance of such adver-tisements for publication, the agency and the advertiser will indem-nify and save harmless In-Plant Graphics and its officers, employ-ees and agents against all loss, liability, damage and expense of

whatsoever nature arising out of copying, printing or publishing of its advertisement including, without limitation, reasonable attorney’s fees resulting from claims or suits for libel, violation of rights or pri-vacy, plagiarism and copyright and trademark infringement.All insertion agreements (insertion orders) shall be governed by the laws of the Commonwealth of Pennsylvania. Claims arising in connection with said agreement, or its performance by either party, may be decided by and in the state and federal courts sit-ting in the Commonwealth of Pennsylvania. The advertiser and the advertising agency are jointly and severally liable for pay-ment. The advertiser agrees to submit to the personal jurisdiction of such courts as an inducement and consideration for the pub-lisher’s acceptance of the order.

Personnel

Glen Reynolds | Publisher1500 Spring Garden Street, 12th Floor

Philadelphia, PA 19130P: (215) 238-5097 F: (215) 238-5457

[email protected]

Bob Neubauer | Chief Editor1500 Spring Garden Street, 12th Floor


[email protected]

Sean Sams | Sales Manager1500 Spring Garden Street, 12th Floor


[email protected]

Kathy Kling | Reprints1500 Spring Garden Street, 12th Floor


[email protected]

Maggy Pizzoto | List Rentals (Postal and E-mail)Infogroup | Edith Roman-ePostDirect

One Blue Hill Plaza, 16th FloorPearl River, NY 10965

P: (845) 731-3844 ext. 844 F: (845) 620-9035 [email protected]

www.InPlantGraphics.com

A division of

ipg - in-plant impressions · average budget: $2,028,124 employees number of full-time in-plant...

Documents