One to One Hotels & Resorts

The The The The Boutique Collection Boutique Collection Boutique Collection Boutique Collection The The The The Boutique Collection Boutique Collection Boutique Collection Boutique Collection

Presented by: Philippe Harb – Chief Operating Officer

Audience Audience Audience Audience of of of of OneOneOneOne

In Sharing Experiences, We Will Grow

Defining Boutique and Lifestyle Hotels: Emerging Definitions

The Hospitality Industry Yesterday:

In the 70’s our hotels started to look more and more the

same. Why and what were the advantages?

• Travel Agent versus Global Distribution System

• Operators move from ownership to leasing to management

• Investors will go with proven results

Today, we have seen a trend. It´s the step from

selling a place to sleep, to selling an experience.

In daily life, we now call them lifestyle/boutique

hotels.

What´s typical about them?

• Who recognized them?

• Why did it become good business?

• But really... What’s new?

• Moving from the agriculture , materials, service then experience

Yesterday:

Looking backwards

Conservative decor

Key figures

Military management organization

Talking to present guests

Today lifestyle/boutique hotels:

Looking forward

Experimenting design

Flexible forecasts

Flat organizations

Talking to future guests Talking to present guests

Function

Precise services

Lock down financing

Secret business strategies

Business class

Word of mouth

Balance sheet

Few echo practices

Talking to future guests

Purpose and function

Great services

Engaged financing

Sharing know-how (team work)

Experience

Social media

Balance sheet + human Capital

Echo culture

So now, how do I get my business moving?

One To One Suites- - Lebanon

We soon have to learn that sharing and spreading “know how” is

essential to the this industry.

We are not in competition with colleagues, but with incompetence.

Tapping the Expertise of the Lodging Industry

A panel of 41 hotel industry thought leaders from all over the globe was assembled

to help define these concepts: 9 Chief Executive Officers, 4 property-level General

Managers, and 7 hotel owners.

•Social Spaces

•Many High Quality In-room

Features.

Characteristics of a Boutique Hotel

Round 3

Characteristics of a Lifestyle Hotel

Round 3Round 3

• Interesting, unique services

• Individual hotel/not a chain

• Cultural, historic, authentic

• Social spaces

• Many high quality in-room features

Round 3

• Innovative

• Less about brand, more

personal

• Contemporary, modern

Americas,

48%

Asia, 37%

Europe, 15%

Tapping the Expertise of the Lodging Industry

Panel by location

Property Owners,

18%

Property

Management ,

13%

Academic, 15%

Corporate-

Executive

management ,

37%

Consultants, 17%

Panel by role

One To One – Brand Concept

Elite

5*Elegant, Stimulating, Casual, Flexible, Successful Attentive, Genuine, Recognition

Boutique

4* Vibrant ,Value, Contemporary, Business Efficient, Functional, Warm & CaringEfficient, Functional, Warm & Caring

Wellness Resorts

Dynamic & Stylish Design, Healthy, Effortless, Well Located, Comfortable

Suite

Homey, Warm, Special, Distinctive

Philosophy“Boutique Collection with Distinctive Hospitality

Catering to Individuality”

Philosophy, Vision, Mission

Vision“To Deliver Value To Our Guests, Associates,

Partners and Owners”

Mission“Creating Brand Ambassadors Through

Distinguishing Guests’ Uniqueness ”

2009 2010 2011 2012 2013 2014

Company Growth Plan

•Creation of

One To One

Hotels and

Resorts

•One To One

Abu Dhabi

opening (UAE)

•One To One

opening

(Lebanon)

1 Hotels 2 Hotels

•1 property

opening

•2 properties

opening

•4 properties

opening

9 Hotels5 Hotels3 Hotels

•Boutique

philosophy

Analyse your customer

Corporate, leisure, government, Corporate, leisure, government,

buyers and consumers

How to gain loyalty?

Today’s customer!Today’s customer!

One for One – reward card

Fashion industry, less about the clothing

and more about life style

The connected world – Mobile App

Customer/staff /owner engagement and your worst employee

Number 1 leadership lesson:

It’s not what you say you believe it’s important, it’s what you model,

encourage reward and let happen

Audience Audience Audience Audience of of of of OneOneOneOneThank you!

Me being Me!

Tapping the Expertise of the Lodging Industry : References

Aggett, M. (2007). What has Influenced growth in the UK's boutique Hotel Sector? International Journal of

Contemporary Hospitality Management, 19(2), 169-177.

BLLA. (2011). Boutique Terminology and Definitions Retrieved 10/17/2011, 2011, from

http://www.boutiquelodgingassociation.org/cms.cfm?nPageNo=14694&nmenuid=576

Dalkey, N. C. (1972). Studies in the Quality of Life. Delphi and Decision-making. Lexington, MA: Lexington

Books.

Gilmore, J., & Pine, B. (2002). Differentiating Hospitality Operations via Experiences: Why Selling

Services Is Not Enough. Cornell Hotel and Restaurant Administration Quarterly, 43(3), 87-96. Keeney, S., Hasson, F., &

McKenna, H. P. (2001). A Critical Review of the Delphi technique as a research

methodology for nursing. International Journal of Nursing Studies, 38, 195-200.

•Social Spaces

•Many High Quality In-room

Features.

methodology for nursing. International Journal of Nursing Studies, 38, 195-200.

Kennedy, H. P. (2004). Enhancing Delphi Research: Methods and Results Journal of Advanced Nursing,

45, 504-511.

Lim, W., & Endean, M. (2009). Elucidating the aesthetic and opertaional characteristics of UK boutique hotels.

International Journal of Contemporary Hospitality Management, 21(1), 38-51.

McIntosh, A., & Siggs, A. (2005). An Exploration of the Experiential Nature of Boutique Accommodation.

Journal of Travel Research 44, 74-81.

Mintel. (2011). Boutique Hotels in the US - July 2011: Mintel Group

Rosen, J. (2009). Hot New Lifestyle Hotel Brands: Best Practices. Branding and Product Specialization in Hotels: Why and

How to Brand Hotels to Maximize their Business Potential, The Marketing & Management Collection. London: Henry

Stewart Talks.

Stellin, S. (2007, 5/15/2007). Hotel as Lifestyle New York Times. Retrieved from

http://www.nytimes.com/2007/05/15/business/15brands.html?pagewanted=all

Webster's Ninth New Collegiate Dictionary. (1991). Springfield, MA: Merriam-Webster Inc.