GALAXY Tab GALAXY Tab VS VS iPadiPad

In the beginning, there was TV...

... then internet came along

And now we have …Tablet = comfortable computing

He is ……….

Innovator

what can you do with a

tablet ?tablet ?

We are climbWe are climb

PLC curvePLC curve

ApplApplee

ApplApplee

ProductProductss

ProductsProducts

ApplApplee

ApplApplee

Location : : Cupertino

ApplAppleeDistribution structure

Location: Location: Dallas, Texas Dallas, Texas

Empire towerEmpire towerLocation: Location:

Dallas, Texas Dallas, Texas

DistributionDistribution

ApplApplee

Performance and

Strategy

ApplApplee

9.7 in9.7 in++ ==

ApplApplee

ApplApplee

7 in7 in

10.1 in10.1 in

AppleApple

COMMITTED COMMITTED BUYERBUYER

LIKE THE LIKE THE BRANDBRAND

SATISFIED SATISFIED BUYERBUYER

SATISFIED/HABITUAL BUYERSATISFIED/HABITUAL BUYER

SWITCHERS/PRICE SWITCHERS/PRICE SENSITIVESENSITIVE

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

AppleApple

AppleApple

1 day1 day 70 days70 days

300,000300,0001,000,01,000,00000

iPadiPad

AppleApple

1 day1 day 70 days70 days

300,000300,0001,000,01,000,00000

95% 98%

iPadiPad

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

1 month1 month 3 months3 months

3,0003,000 30,00030,000

66%

Galaxy tab

28%

iPadiPadiPadiPadGalaxy tab

52%36%

AppleApple

Round oneRound one

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

AppleApple

iPad 2iPad 2

AppleApple

iPad 2iPad 2499 $499 $

Tab 10.1 Tab 10.1

priceprice

AppleApple

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

AppleApple

AppleApple

You are coppycat

AppleApple

MARCH2010

SEP2010

MARCH2011

3M

6M

12M

9M

15M

Space revealfor tab 10.1

AppleApple

First weekFirst week 3 months3 months

1,00,0001,00,00014,000,14,000,000000

300,00300,0000In thailandIn thailand

AppleApple

First weekFirst week 3 months3 months

1,00,0001,00,00014,000,14,000,000000

95% 98%

iPadiPad

68%

Galaxy tab

21%

57%26%

iPadiPadGalaxy tab

MARCH2010

SEP2010

MARCH2011

68%21%

98%57%26%

iPadiPad

Galaxy tab

36%

52%

66%28%

95%

98%