adproductioniPad Edition

Advertising Specifi cations

Full Page768 x 960 /1024 x 704 pixels

See page 2

Half-Page698 x 450 pixels

See Page 3

Fractional440 x 575 pixels

See Page 4

Delivery Method:

All assets must be uploaded via FTP to: https://ipadcontent.newsint.co.uk/EFTClient/Account/Login.htm

Username: Agency1Password: @gency12

These specifications are for The Times only. For The Sunday Times please visit: niadhelp.com

For Full Page ads, please supply two JPEG files with a maximum file size of 300kb each; a portrait version at 768 x 960 pixels and a landscape version at 1024 x 704 pixels. For static ads, one URL link can be submitted. Tapping anywhere on the base image will open a popover webview to the click-through link.

The lead time for these ads is three clear working days. i.e. if the ad is to appear in Friday’s edition, we would need the assets on Monday.

For Interactive ads, hotspots may be defined which trigger interactivity encompassing popovers*, URL links and video. We recommend hotspots be at least fifty pixels square, be positioned at least fifty pixels apart from each other and that no more than five hotspots be used on any one ad. There is a Hotspot Clear Zone at the top 105 pixels of the screen. Hotspots must not be placed within this zone as they won’t work because this area is reserved by the app for navigation.

* A popover is defined as a second image overlaid on the base image. This second image may be full-screen or smaller.

The lead time for interactive ads is five clear working days. i.e. if the ad is to appear in Friday’s edition, we would need the assets on the Thursday of the previous week.

Video is streamed from a third party server at an optimised adjustable bitrate. it can be viewed in both portrait and landscape orientations and can be expanded to full screen width. Video should be supplied at either 640x360 pixels or 640x480 pixels. Acceptable formats are WMV, MOV, and MP4.

We recommend that videos are no longer than 30 seconds long and insist on a maximum length of 60 seconds. Video play is user initiated.

General Rules:•  Adobe Flash files are not supported on the iPad.  •  No URL links may take the user out of The Times app, e.g. App Store links are not acceptable•  iPad screen resoultion is 133 dpi  •  All creatives are subject to editorial approval

Third Party AdserversIf you prefer to supply tags froma third party adserver, then these must come from a company that is certified with Ad Marvel Offline capabilities.These include: Celtra, MediaLets

Full Page Ads

Video

Webview

For Half Page ads, please supply one JPEG fi le with a maximum fi le size of 150kb at 698 x 450 pixels.if you prefer, we can repurpose your half page ad from the print edition of The Times but we recommend that you supply an optimized JPEGOne URL link can be submitted. Tapping anywhere on the base image will open a popover webview to the click-through link.

The lead time for these ads is three clear working days. i.e. if the ad is to appear in Friday’s edition, we would need the assets on Monday.

General Rules:•  Adobe Flash fi les are not supported on the iPad•  No URL links may take the user out of The Times app, e.g. App Store links are not acceptable•  iPad screen resoultion is 133 dpi•  All creatives are subject to editorial approval

Delivery Method:

All assets must be uploaded via FTP to:https://ipadcontent.newsint.co.uk/EFTClient/Account/Login.htm

Username: Agency1Password: @gency12

These specifi cations are for The Times only.For The Sunday Times please visit: niadhelp.com

adproduction

For Fractional ads, please supply one JPEG fi le at 440 x 575 pixels with a maximum fi le size of 150kb.if you prefer, we can repurpose your ad from the print edition of The Times but we strongly recommend that you supply an optimized JPEG as downsized print ads often prove unsatisfactory.One URL link can be submitted. Tapping anywhere on the base image will open a popover webview to the click-through link.

The lead time for these ads is three clear working days. i.e. if the ad is to appear in Friday’s edition, we would need the assets on Monday.

General Rules:•  Adobe Flash fi les are not supported on the iPad.•  No URL links may take the user out of The Times app, e.g. App Store links are not acceptable•  iPad screen resoultion is 133 dpi•  All creatives are subject to editorial approval

adproduction

Delivery Method:

All assets must be uploaded via FTP to:https://ipadcontent.newsint.co.uk/EFTClient/Account/Login.htm

Username: Agency1Password: @gency12

These specifi cations are for The Times only.For The Sunday Times please visit: niadhelp.com