Ipad S-CurveAlicia Roberts

Ipad Sales 2010

2010 2011 20120

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Ipad Sales in Millions

Ipad Sales in Mil-lions

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Ipad S-Curve Based on the S-Curve model Apple’s

iPad sales increased each year. The about 4.1 million iPads were sold in 2010 the first year it came out. In 2011, it sold about 7.1 iPads. iPads are becoming very popular and in 2012 Apple sold 15.1 million iPads doubling its sales from 2011. Based on the trend the iPads sales will continue grow each year.

iPad’s Timeline January 27,2010: iPad Announced March 12,2010: Apple began taking Pre-

orders. April 30,2010- Wifi+3G version released April 3,2010: iPad released May 28,2010: iPad released in Australia,

Canada, France, Germany, Japan and the United Kingdom. 

Timeline Cont. July 23,2010:Apple released the iPad in

Hong Kong, Ireland, Mexico, New Zealand and Singapore.  

September 17,2010: iPad released in China

May 3,2010: Apple sold a million iPads March 2,2011: Steve Jobs unveiled the

iPad 2.

Timeline March 7,2012: iPad 2 Retina Display

unveiled. October 23,2012: Apple announced the

4th Generation iPad. November 2,2012: 4TH Generation iPad

and iPad mini released. Previous iPad versions were discontinued.

iPad Innovators Obsess with innovators Substantial financial resources Being able to cope with uncertainty

about an innovation.Link

Cont. Innovators of the iPad are the people

who are a fan of Apple products. They are the ones who may have own the iPod,iPhone, and other Apple products

iPad Early Adopters Role Model of an innovation Decrease the uncertainty about an

innovation. Based on the S-curve model the early

adopters purchase the iPad towards the end of 2010.

iPad Early Majority Adopt just before the average person. Deliberate on the innovation before

adopting. May have purchased the iPad in 2011.

iPad Late Majority Adopts innovations after the average

person. Adopt because of peer pressure This may be the people who purchase

iPads in 2012, two years after the release.

iPad Laggards Last to adopt Resist change Laggards are the people who either

purchase an iPad in 2013 or haven’t consider purchasing an iPad.

References IPad. (2013, October 07). Wikipedia.

Retrieved from http://en.wikipedia.org/wiki/IPad

IPhone, iPad sales up, Macs fall as Apple sees record sales. (n.d.). Macworld. Retrieved from http://www.macworld.com/article/2026112/iphone-ipad-sales-up-macs-fall-as-apple-sees-record-sales.html

Cont. Rogers, E. M. (2003). Diffusion of

innovations (5th ed.). New York, NY: Free Press.