ip-telephony... yes, please!. content 2 the marketplace the company positioning products solutions...
TRANSCRIPT
Content
2
• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
The time is ready!
• Requirements available– high DSL availability – piecewise highly attractive!– local networks mostly using 100 Mbps– QoS generally supported by IP-Infrastructure– Power over LAN is available or ready to use
• Networking-Giant „pushing“ IP-Telephony into the market– even non IT-specialists are becoming familiar with IP-Telephony – IP-Telephony is considered technically mature
• Even traditional PBX manufacturers feel the power and offer VoIP or IP-Telephony solutions.
• IP-Telephony: even weak market, strong growth rates
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4
Internet/IP-Telephony
„emergingmarkets“
technology
today
VocalTeciPhone
international callsfree of charge
bandwidth problems
CeBIT topic 2000:Farewell for
conventional PBX
crash„emerging
markets“
bandwidth
Hype
MS NetMeetin
g
The time is right!
Only one type of wiring!
• Highly attractive for the set-up of new sites
• Substantially smaller system and no need for patch panels
• „Add, Move and Changes“ no change of configuration in case of relocation
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Administration
• Administration from wherever an IP connection is available.
• Clear responsibility – only one person responsible for voice and data.
• Administration can be provided internally or by an external service provider.
• In general very short response times.
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Immediate Savings
8
• Only ONE network• Maintenance, cabling, support, administration,
“adds / moves / changes” within minutes.
• Native IP solution, no additional ISDN board or CSTA module needed.
• Implementation step-by-step• soft migration to the new platform
• no service interruption
• reduced risk
• experiences exchange of among the users
• Space requirements• Little space needed, no patch panels, high flexibility
• Reduced software cost• Central PBX software (CTI, UMS, ...) can be used everywhere
Immediate Savings
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• Reduced calling cost• Phone number portability, roaming within the entire campus,
SOHO & branch office solution available
• Outbound call management
• Unified messaging
• Telephone conferences
• Small branch offices• Centralised call management
• Savings on ISDN-connections
• Internal call free of charge
• Redundancy PBX at the central site
• Reporting, billing, cost management• Enterprise wide phone cost reporting
• Enterprise wide cost management
• Forecasts of related costs
Long-term benefits
10
• Productivity increase through• User applications• Telephony service features• Unified Messaging• Computer-Telephony-Integration• Personal Assistant• IT-Administration• Web access to the Telephone
• Non-financial• Customer satisfaction• Staff fluctuation• Geographical flexibility• Competitor-positioning• Fast application development• Convergency applications hard to quantify
Maintenance contracts
History of maintenance contracts:
1. analogue: cleaning and lubrication of the two-motion selectors contacts
2. ISDN: Software maintenance and updates
3. VoIP: network administration for voice and data
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Content
12
• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
13
The company
• Founded 1997• since 2001 joint-stock company• self-financed – no external capital• all shareholders are forming the
company’s management• Locations:
– Sindelfingen: headquarters, development, sales, marketing
– Berlin: development, sales– Hannover: training, support– Sweden / Italy: Sales
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The manufacturer innovaphone ...
• for more than 7 years on the market• has an ISDN expertise for more than 18 years • knows customer requirements --- more than
10.000 installations• a pure VoIP company – pure VoIP designed
products• no legacy technology available, such as
classical voice modules, etc.• unique product design, which is providing
highest flexibility• innovaphone stands for standard conformity
within the entire product portfolio
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Business model
innovaphone consequently focuses on the development and utilization of VoIP technologies
Know-how
B A S E T E C H N O L O G Y
Gate-keeper
IP-Phone
IP-Adapter(Fax)
Gate-way
IPDECT
Voice-Mail
CTI /UMS
IP-PBX
• The existing product family only marks the start of the know-how utilization
Content
16
• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
Overview: PBX systems
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PBX
VoIPlegacy hybrid
• Special know-how for maintenance and support
• Generally from a different service provider
• Extended know-how of the existing Administrator.
• Clear responsibility
• Solution from a single service provider
• Increased know-how needed
• No trouble among service providers.
• Not economical!
overview: IP-Telephony
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IP-Telephony
PC based
• stable as a PC and PC-OS
• risk for virusinfections
• Cisco Call Mgr.
• Swyx
• hybrid- Solution
• classical components needed
• Avaya
• Alcatel
• more specific: on one network comp.
• stable
• Call Mgr. Express
Network based
PBX dedicated
• Focused just on the job
• stable
• dedicated device
• innovaphone
Classification
PBX-based Server-based innovaphone
+ excellent stability + lots of features+ fully accepted by users+ manageable service
Mostly proprietary
Limited scalability because_- mixed solution- limited applications development
+ fully scalable via IP+ pure IP-Solution+ open for applications development
- complex service problems- vulnerable for Hacks and Viruses- dependent on OS-Versions- Servers and OS‘s can be additional malfunction sources- PBX features only (at present)
+ excellent stability + fully accepted by users+ full scalability via IP+ pure IP-solution+ open for applications development + Hack and Virus resistant+ minimum service effort
- less than 2.000 PBX features (at present) – Ethernet environment
System Phones System Phones via IP IP-Phone IP-Phone
LAN
LAN
LAN
Upn
GW GW
GW+GK
GK
ISDN ISDNISDN
dedicated System
Decision criteria: IP-Telephony
• Standardised interfaces and protocols secure own financial investment.
• Ease of scalability.• For a high degree of availability watch out for the
basis of System.• Single responsibility for voice and data• Verify eventually upcoming requirements:
e.g. for redundancy, SOHO- connections and service features.
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Signalisation is realised with two competing methods::
• H.323 by the ITU
• SIP by the IETF
What are the essential differences?
Comparison VoIP-Protocols
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H.323
• Standardised by International Telecommunication Union
• Umbrella-Standard: contains plenty of sub standards for specific jobs, such as:• H.225 – signalling,• H.235 – security,• H.450 – service features, ...
• Specification is:• accurate: resulting in high compatibility• comprehensive: designed for various scenarios• stable: many parts already tested in ISDN solutions• complex: ASN.1 - not text based
Comparison VoIP-Protocols
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• H.450.1 General• H.450.2 Call Transfer• H.450.3 Call Diversion• H.450.4 Call Hold• H.450.5 Call Pick-up• H.450.6 Call Waiting• H.450.7 Message Waiting Indication• H.450.8 Name Identification• H.450.9 Call Completion Busy Subscriber• H.450.10 Call Offer• H.450.11 Call Intrusion• H.450.12 Common Information Additional Network
Services
H.450
Comparison VoIP-Protocols
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• H.450 already today containing more service features than a typical ISDN connection.
• H.450 includes PBX service features, which have to be implemented on a proprietary basis for a legacy PBX.
-> Secure investment • Service features of a PBX, such as:
• waiting loop, secretary-function, switch centre,• LDAP-database connections, on-hold music• Voice mail, CTI and UMS
are being realised on additional standards, using H.450 as basis.
A modern IP based PBX offers as many service features as a ISDN-PBX,
but without having the need for any proprietary enhancements.
Comparison VoIP-Protocols
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H.323 makes sense for professional PBX‘s. This is where compatibility and stability combined with a high
requirement for service features.
• Basic features, Call Completion Busy Subscriber, conference, announcement, partner functions, waiting loop with individual messages, waiting music, access control
• Phone book via LDAP, phone number identification, different ringing tones, multiple registrations
• HTML configuration, update server, Roll-out-Tool, CAPI, TAPI, XML
• Location concept, redundancy, SOHO-connections, ...
Example:
Service features H.323
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• Session Initiation Protocol• Standardised by Internet Engineering Task Force• Current RFC 3261, which now makes RFC 2534
obsolete• More than 40 additional RFC‘s are defining SIP –
daily neware added.
• Some functions are solved in different RFC ‘ s ìn different ways.
• Text based, developed out of HTTP• The Specification is simple to implement
SIP
Comparison VoIP-Protocols
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• Relatively simple solutions can be implemented fast
• Functionality of a PBX is too complex for being controlled with text based messages.
• Large text blocks will be segmented and spend bandwidth without need.
• RFC 3485 suggests to compress text based controls, no difference to ASN.1 compression according H.323
• … which makes the controls unreadable and the SIP´s big advantage is gone!
SIP
Comparison VoIP-Protocols
SIP’s field of application:• VoIP for Internet Service Provider
• As of today usage makes sense only for private users• Emergency call (USA 911) and call-tracing not possible• DSL-connections without telephone contract not possible
• Peer-to-Peer connections such as• Messaging Systems
• SIMPLE – SIP for Instant Messaging
• User don‘t need to be online permanently• Extension for Presence
• Missing service features for professional PBX‘s
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Comparison VoIP-Protocols
Content
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• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
Standards used• Internet:
– TCP, UDP, DHCP, TFTP, ICMP, SNTP, LDAP, PPP, PPoE, PPTP, MPPE, NAT
• Configuration/ Monitoring: – HTTP, Java, SNMP
• ISDN Signalling: – ETSI DSS1, Q.SIG
• Voice over IP: – H.323, H.225, H.245, RTP, RTCP, RAS, H.450, T.38, H.235
• Quality of Service: – TOS, Diffserv, IEEE 802.1p / 802.1q
• Power over Ethernet: – IEEE 802.3af
• Voice coding: – Voice Activity Detection, (VAD) and Comfort Noise Generation (CNG),
dynamic Jitter Buffer, G.711 A-law, G.711 µ-law, G.723, (5.3 and 6.3 kbps), G.729A
• Echo compensation: – G.168
VoIP Gateways - overview
• IP 800:– 4 x ISDN BRI– 2 x 10/100 Base TX auto-
negotiated– H.323 compatible
• IP 3000: – 1 x ISDN PRI– 10/100 Base TX auto-negotiated– H.323 compatible
• IP 3000DD:– Double Density– 2 x ISDN PRI– 10/100 Base TX auto-negotiated– H.323 compatible
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VoIP Gateway IP 800
• 4 x ISDN BRI-connection; option for 3x, 2x, 1x or 0x ISDN• 2 x Ethernet 10/100-BASE-TX auto-negotiated• Compact Flash• Router functions (PPP, PPPoE)• DSL and VPN support (PPPoE / PPTP)• mountable in 19“ rack (2 devices are forming one rack unit)• platform for innovaphone PBX with up to 200 users
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VoIP Gateway IP 3000
• 2 x ISDN PRI connection (E-1, T1) in TE-mode and NT-mode• 1 x additional BRI connection (BRI) in TE-mode• 1 x Ethernet 10/100-BASE-TX auto-negotiated• Router functions (PPP, PPPoE)• mountable in 19“ rack (one rack unit)• platform for innovaphone PBX with up to 1000 users
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Two IP 3000 combined in one single devise
• 4 x ISDN PRI connections (E-1, T1) in TE-mode and NT-mode• 2 x additional BRI connection in TE-mode• 2 x Ethernet 10/100-BASE-TX auto-negotiated• Router functions (PPP, PPPoE)• mountable in 19“ rack (one rack unit)• platform for innovaphone PBX with up to 2000 users
VoIP Gateway IP 3000DD
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VoIP Gateways in general
All Gateways are characterised through it’s high stability:
• Resistant steel housing
• Moving parts such as fan or hard disks strictly omitted
• A specially for VoIP designed operating system reduces the risk of instabilities caused through 3rd vender software
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TK-Anlage innovaphone PBX
• PBX software• Based on the hardware
platform of the VoIP gateways
• 100% H.323 compatible, incl. Supplementary Services according H.450 and security accord. H.235
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TK-Anlage innovaphone PBX
• Interconnectivity of different telephony systems on different locations (location concept)
• Connecting PBX • High system stability through redundant systems and automatic
failover
• LDAP access through compatible address directories
• Several intelligent waiting loops configurable
• Access through standardized Interfaces like Microsoft TAPI, VoIP-CAPI and XML (SOAP-API)
• Access authorization for switch-board, international calls and special area codes configurable
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USB Phone IP 10
• USB Specification 1.1• Power over USB• Numeric keyboard, redial
button, disconnect und R-button for hold, retrieve and transfer
• Absolutely easy to use !
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IP Phone IP 100
• Multi functional and high end telephone• internal 2 port Ethernet switch • Inline power over LAN according 802.3af
– or external power supply• Phone book: locale, central
and over LDAP server• Numeric keyboard, redial button, 4 short dial
keys, disconnect und R-button for hold, retrieve and transfer, caller lists, …
• Multiple ringing tones• Hands-free function• Multi lingual menu• ...
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IP Phone IP 200
• Multi functional and comfortable high end telephone
• internal 2 port Ethernet switch • Inline power over LAN according 802.3af
– or external power supply• Phone book: locale, central
and over LDAP server• Numeric and alphanumeric keyboard, redial
button, disconnect und R-button for hold, retrieve and transfer, caller lists, …
• Multiple ringing tones• Hands-free function• Multi lingual menu• ...
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New Product IP250 coming Q2 2005
• Multi functional and comfortable “high end” telephone
• internal 2 port Ethernet switch • Inline power over LAN according 802.3af
– or external power supply• USB interface for extension modules• Phone book: locale, central
and over LDAP server• Numeric and alphanumeric keyboard, redial
button, disconnect und R-button for hold, retrieve and transfer, caller lists, …
• Multiple ringing tones• Hands-free function• Multi lingual menu• ...
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IP Adapter IP 21
• 2 channel VoIP Terminal Adapter• 2 x a/b analogue interfaces• Fax over IP (T.38)• Door entry system function• Music on hold (e.g. connection for
CD player)• Operation with internal and external
gatekeepers• Available in single or dual-channel
versions
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Mini PBX IP 202
• The PBX IP 202 consists out of:– an IP phone,– a VoIP Gateway
with an ISDN BRI,– a 2 port Ethernet
switch, – and the innovaphone
PBX all in one!
• Especially designed for the connection of SOHO‘s to a remote PBX.
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IP-DECT System IP 1500
• Consisting out of Gateway, radio-base station and repeater, as well as handsets (IP 50)
• Up to 30 connections simultaneously to the IP network• 8 base stations (with extension module up to 16 stations)• a base station supports 4 simultaneous calls
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IP-DECT System IP 600
• Gateway and radio base station in one unit• Supports up to 12 terminals• Up to 6 connections simultaneously to the IP network• Repeater to cover and integrate remote locations
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Interfaces
• Interfaces and Protocols
• PBX-APIXML / SOAP-Interface• TAPI Microsoft Telephony API• CAPI ISDN Interface over VoIP• CDR Call Detail Records• LDAP Database access• SNMP connection for Management software• H.323 Protocol for compatible Products
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Software interface VoIP-CAPI
• CAPI (Common ISDN API) is an ISDN interface• Allows to beneficially use the vast amount of available ISDN-
CAPI applications over VoIP !• Highly suitable for UMS, ACD and IVR solutions• Features:
– CAPI 2.0 for Windows – Supporting voice, Fax (T.38) and data– Supplementary Services– DTMF– Fax up to 14,4 kbps, MH, MR, MMR, Polling & Fax on
Demand– up to 240 channels !
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innovaphone PBX Operator console
Call Waiting List
Active Calls being Processed
Busy-field showing the user activity
Voice-Mail-Solution innovaphone mrs
• Powerful Voice Mail Solution for innovaphone PBX based on H.323
• Simple and fast to install using „Easy Setup“
• Leaving and retrieving voice messages
• Administration of personal voice mail settings via an internet browser
• Create up to 9 personal announcements
• Forward voice messages as mail• Secure telephone access via PIN
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Enterprise billing solution SAMwin
• billing solution for innovaphone PBX• report generator and
management tool.• Various, configurable
billing reports inside and via HTML
• Charge logging via innovaphone PBX CDR
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Unified-Messaging-Solution
IXI-UMS Unified Messaging-Handle all messages with one single E-Mail application
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Computer Telephony Integration (CTI)
Pick Up: Simply press the button to pick-up the call of colleague.The button’s colour indicates the status of the respective line.
innovaphone IXI CTI
Content
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• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
Solution - Trunking
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PBX
IP 800
IP 3000
IP 800
PBX
PBX
Internet
ISDNTrunk Line
ISDNTrunk Line
ISDNTrunk Line
Solution – PBX expansion
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ISDNTrunk Line
IP 800
PBX
IP 200
IP 200
LA
N
IP 200
IP 200
innovaphone PBX
Solution - Soft migration
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ISDNTrunk Line
IP 800
PBX
IP 200
IP 200
LA
N
IP 200
IP 200
innovaphone PBX
IP 21
analoge FAX maschine
Voice Mail ServerLDAP address data,HTTP Announcements
Solution - Soft migration
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ISDNTrunk Line
IP 800
IP 200
IP 200
LA
N
IP 200
IP 200
innovaphone PBX
IP 21
analoge FAX maschine
Voice Mail ServerLDAP address data,HTTP Announcements
Solution - Soft migration
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• Instead of changing the complete PBX, the existing PBX can be step by step extended with VoIP equipment up to the total replacement of the new technology.
• No change is necessary on the existing configuration of the legacy PBX, by inserting the VoIP gateways into the already installed ISDN trunk line.
• Small investments at the begin and limited risk during first tests.
• Staff can be educated step by step.
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Redundant Systems
ISDNTrunk Line
IP 200
IP 200
LA
N
IP 200
IP 21
Fax
IP 3000Standby PBX
IP 3000 Active PBX
• ISDN trunk bypassed to the second Gateway
• Standby PBX automatically logs on to the active PBX - but doesn’t accept any registrations as long as the active PBX is available.
• All user data will be replicated continuously.
• As soon as the active PBX fails, the standby PBX takes over all registrations.
Redundant Systems
IP 200
IP 200
LA
N
IP 200
IP 21
Fax
ISDNTrunk Line
IP 3000Standby PBX
IP 3000 Active PBX
Active PBX
Standby PBXfor IP 800
Internet
Router
IP 200
ISDNTrunk Line
LAN
IP 200IP 200
IP 800
Internet
Solution - Branch office
ISDNTrunk Line
IP 800
IP 200
IP 200
LA
N
IP 200
IP 21
Fax
Internet
Router
IP 200
IP 202DSL
innovaphone PBX
ISDNTrunk Line
LA
N
IP 200
Voice Mail Server
Solution - Branch office
• No PC necessary at the branch office• Services stay ready, as well if Internet connection fails• Trunk lines of the head office can be used, in case local
trunk lines are busy.• All services of the head office can be used
transparently, such as:– Administration– Voice Mail Server, Billing– Central address data base
Solution - SOHO
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ISDNTrunk Line
IP 800
IP 200
IP 200
LA
N
IP 200
IP 200IP 21
Analoges Fax-Gerät
Internet
Router
IP 200
DS
LVPN
IP 200
DS
L
VPN
1. DSL logon via PPPoE2. VPN to office using PPTP3. H.323 registration at PBX
innovaphone PBX
Solution - SOHO
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• User remains reachable through company extension
• Call number transfer takes place through company main number
• Internal calls will be done costfree
• All external calls including calls done through home office will be done throug the comapnies billing contracts
• Home office workers can use all company call services like conferencing, groupcalls…
• Separate gateway solutions are not neccessary for home office. Separate Dial-ups are not neccessary
• User has direct access to company data via PC or IP-Phone
Location concept
Prefix 802
Prefix 800
Tokyo
Stuttgart
Internet Paris Ext. 70
Ext. 71
Ext. 59Ext. 20
VPN
ISDN trunkParis
Prefix 801
Ext. 60
Ext. 61
ISDN trunk Tokyo
ISDN trunk Stuttgart
... ...
... ...
VP
N
VPN
• Central Administration• Numbering plan common or separate per location
being selected by prefix.• Locations remain functional, even is the underlying IP
connection fails.• Multi registration on different innovaphone PBX• Grouping on top of multi registration (e.g. depart. calls)• Least Cost Routing - via Prefix into a different city
network (z.B. „802“ „0“ into Tokyo net) • Central side can be used a redundant Standby System
for another location.
Location concept
Multi registration
• User can be registered on various terminals simultaneously
• … is reachable with own number at all terminals • … is using the phone as from the “own” terminal• … configurable feature as well for the number of
registrations• Various user can be registered on a single terminal• This realises indirect login and logout in groups,
good for front-desk or support hotline
Content
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• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
76
• Connected to the innovaphone PBX via protocols or interfaces
• Consequent implementation according standards allows access to a vast amount of compatible solutions.
• Suggestive enhancements for PBX in the area of Hard- and Software
innovaphone compatibility program
77
• Compatibility lab at innovaphone established
• After successful testing (incl. eventual adaptations)
a report is produced
• Certificate is granted and published:– in news letter– on innovaphone Web page– Press release (optional)
• Technical contact among both parties ensurecontinuation of the compatibility, even after updates.
innovaphone compatibility program
innovaphone partner program
• VoIP voice recording with online storage and central filing
• Unified Messaging with Fax, Voice Mail, CTI, SMS, conversion und remote control
• CRM address-, contact- and mail management
• Computer Telephony Integration und Call Centre inclusive ACD, Dialer and Presence Management
• Network analyser tool• ….
Content
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• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
80
K1......K10
ZS ZS KarlsruheKarlsruhe
EnBW Service GmbH 0721/63-xxxxx
GW1 VTG NL Mailand 9432-xxx Test 219
GW2 BZ Stockach 9517920-xx
GW3 VTG Leipzig
9433-xx
GW3 GSP Mingolsheim 9492-xx
PSTN
S2M
Hicom 300
ECMA V 1Master
SMD nein
HW IP3000-00-90-33-02-01-37
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IP 800INNOVAPHONE
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IP 800INNOVAPHONE
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Hicom 300
Hicom 300
Hicom 300
Hicom 300
Hicom 300
Hicom 300
Hicom 300
IPIP 3000
INNOVAPHONE
Controlware Case-Study
Profile• 7.000 employees• Fast 30 locations• Revenue 1,8 Mrd. Euro
VoIP with innovaphone• More then 10 international
locations connected via VoIP (IP3000)
• Mostly Siemens Hicom• 5 locations with pure
IP-Phone environment from innovaphone
Content
82
• The marketplace
• The company
• Positioning
• Products
• Solutions
• Recommended Product
• Projects and References
• Summary
83
innovaphone highlights
• Independent European company
• Real soft migration in inhomogeneous environments( secure
investment)• Pure VoIP
• Pure Standard conformity up to the terminal
• Technical market leader (unique product concept ....)
• open – OS independent - architecture
• Customer does not buy proprietary manufacturer dependencies ( secure investment)