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December 2012
IP Strategy
Fred Logue IP Lawyer
PhD, 1996 Trinity College Dublin
Member of Irish and UK Law
Societies, IAM300, Institute of
Physics
A specialised IP firm helping global companies manage IP operations in Europe
[email protected] +353 (0)1 254 2340 www.newmorningip.com @newmorningip
Introduction
• IP Strategy in General
• Designs
• Contracts
• Patents
• IP Strategy in Ireland
IP STRATEGY IN GENERAL
Intellectual Property is the
legal right to control the
results of creativity and
innovation
Intellectual Property
strategy is how you use the
intellectual property system to your advantage
Source: OECD
DESIGN RIGHTS Case Study
• Protect how all or part of a product looks
• Right to prevent others making available a design that creates the same overall impression on an informed user
• National design rights
• Community design rights
• Excludes computer programs but not UIs
US UI and Icon Design Patents
CONTRACTS Case Study
Developer assigns to Customer its entire right, title and interest in anything created or developed by Developer for Customer under this Agreement ("Work Product") including all patents, copyrights, trade secrets and other proprietary rights, not including “Background Technology” mentioned below. This assignment is conditioned upon full payment of the compensation due Developer under this Agreement.
PATENTS
WHAT IS A PATENT?
“THE WAY TO GET STARTUP IDEAS IS NOT TO TRY TO THINK OF STARTUP IDEAS. IT'S TO LOOK FOR PROBLEMS, PREFERABLY PROBLEMS YOU HAVE YOURSELF.”
Paul Graham, Y Combinator
IP STRATEGY IN IRELAND
CLOUD COMPUTING Case Study
“NEW CLOUD COMPUTING BASED PRODUCTS AND SERVICES REPRESENT A HUGE OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT AND EXPORTS BY IRISH FIRMS. LARGE NEW MARKETS FOR EXPORTS, WHICH IRISH BASED FIRMS ARE IDEALLY PLACED TO ENTER, ARE OPENING UP AT EXACTLY THE TIME THAT IRELAND NEEDS TO SEEK EXPORT LED GROWTH.”
Microsoft Ireland
1940
1350
1158
745
579
425
337
313
258
252
180
151
144
144
91
90
64
43
31
27
26
0 500 1000 1500 2000 2500
United States
South Korea
China P.Rep.
Japan
Germany
Canada
United Kingdom
Sweden
Finland
Israel
Taiwan
Netherlands
India
Switzerland
Australia
Ireland
Singapore
Italy
Spain
Denmark
New Zealand
Belgium
Patent Applicants by Country
16540
0 5 10 15 20 25
ACCENTURE GLOBAL SERVICES LTD (IE)
SKYPE LTD (IE)
BUSINESS OBJECTS SOFTWARE LTD (IE)
MARKPORT LTD (IE)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
TRINITY COLLEGE DUBLIN (IE)
YOUGETITBACK LTD (IE)
HESNAN JOHN (IE)
SOFTMARK LIMITED (IE)
Changing Worlds Ltd (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
IE,
IE,
Cloud: Irish Assignees
0 500 1000 1500
IBM
ATT CORP.
MICROSOFT CORPORATION
SAP AG
SAMSUNG CORP
LG ELECTRONICS INC
ALCATEL LUCENT
HEWLETT-PACKARD CO
ZTE CORP
ERICSSON TELEFON AB L M
HUAWEI TECH CO LTD
NOKIA CORP
CISCO TECH INC
SONY CORP
ORACLE CORP
VERIZON BUSINESS GLOBAL LLC
FUJITSU LTD
GENERAL MOTORS LLC
CITRIX SYSTEM INC
QUALCOMM INC
HITACHI LTD
MOTOROLA, INC.
RESEARCH IN MOTION LTD
SIEMENS AG
NEC CORP
TotalCloud: Top Assignees
0 2 4 6 8 10 12 14
IBM (US)
HEWLETT PACKARD DEVELOPMENT CO (US)
ERICSSON TELEFON AB L M (SE)
NORTEL NETWORKS CORP (CA)
Toll Text International Ltd (IE)
CORVIL LTD (IE)
SUN MICROSYSTEMS INC (US)
DAON HOLDINGS LTD (US)
YOUGETITBACK LTD (IE)
MOBILEAWARE TECHNOLOGIES LTD (IE)
MICROSOFT CORP (US)
None
WESTERN UNION CO (US)
Amazon Technologies Inc (US)
TRINITY COLLEGE DUBLIN (IE)
ROCKSTAR BIDCO LP
BUSINESS OBJECTS SOFTWARE LTD (IE)
Changing Worlds Ltd (IE)
SOFTMARK LIMITED (IE)
Snap-on Incorporated (US)
OIC=IE,
Cloud:Irish Resident Inventors
PATENTING IN IRELAND GENERALLY Case Study
33
Top Assignees: Publication Count
34
Applicant Type
35
DOMESTIC INVENTORS FOREIGN INVENTORS
Held Locally Held Overseas Held Locally
Acquisition by foreign firm with investment in R&D Third level focus on patenting Small local tech sector
Government incentives to foreign firms to engage in R&D activities Incentive switch from manufacturing to R&D Extension of corporate IP strategy
Local or Global HQ relocation Acquisition of IP assets Global structures
Source: Internal Research 2007-2012 publications
R&D Grants R&D Credits
Capital Allowance
WHAT IS IRELAND’S IP STRATEGY? Conclusion
IRELAND’S IP STRATEGY
Importing Companies and Exporting our Intellectual Property
