ip and licensing 2015

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Intellectual Property and Licensing Dr. Kalyan C. Kankanala [email protected] www.bananaip.com Blog: www.sinapseblog.com Books: www.kalyankankanala.com Copyright 2015 BananaIP Counsels

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Page 1: Ip and licensing 2015

Intellectual Property and Licensing

Dr. Kalyan C. Kankanala

[email protected]

Blog: www.sinapseblog.comBooks: www.kalyankankanala.com

Copyright 2015 BananaIP Counsels

Page 2: Ip and licensing 2015

Idea

Mobile Application for tracking children. By using the App, parents can track the whereabouts of their children. The Mobile App connects with a tracking device placed in the child's belt, and gives parents real time status of the location of their kid. Can you protect this idea?

Copyright 2015 BananaIP Counsels

Page 3: Ip and licensing 2015

PatentInvention • Subject Matter• Utility• Novelty• Inventive Step• Enablement Term - 20 YearsExclusive Rights: Make, Use, Sell, Offer for Sale, Import

Copyright 2015 BananaIP Counsels

Page 4: Ip and licensing 2015

Protection Strategy• Spectrum - Generic to Specific• Applications• Fields• Markets

Copyright 2015 BananaIP Counsels

Page 5: Ip and licensing 2015

Spectrum

Tracking Tracking PersonsTracking Persons within an age groupTracking devicesPlacing of devices Other Applications/Fields?

Copyright 2015 BananaIP Counsels

Page 6: Ip and licensing 2015

Licensing

Options PatentProduct - App - Code Can you Protect the Code separately?

Copyright 2015 BananaIP Counsels

Page 7: Ip and licensing 2015

Copyright• Idea/Expression• Originality• Modicum of Creativity Subjects: Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic, Sound Recording Term: Life Plus 60 YearsAutomatic Protection - Registration Exclusive Rights: Reproduction, Adaptation, Distribution, Communication to Public, Public Display, etc.

Copyright 2015 BananaIP Counsels

Page 8: Ip and licensing 2015

Protection

Mobile Application to Track Children. • Code• Interfaces• Reports• Documentation What if the App is built on Open Source?

Copyright 2015 BananaIP Counsels

Page 9: Ip and licensing 2015

Licensing• Proprietary - Free/Paid• Open Source/Commons• Hybrid

Copyright 2015 BananaIP Counsels

Page 10: Ip and licensing 2015

Thoughts?

Name of the App

Page 11: Ip and licensing 2015

Trade MarkRepresentation  Distinctive and Not DeceptiveDomain NamesSocial Media Pages RegistrationTerm: Perpetual

Copyright 2015 BananaIP Counsels

Page 12: Ip and licensing 2015

• Fanciful - Tinder• Arbitrary - Tiny Owl• Suggestive - Urban Clap• Descriptive - NewsStand• Generic - App Store 

Protection Ladder

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Page 13: Ip and licensing 2015

Copyright 2015 BananaIP Counsels

• Brand Licensing• Merchandizing• Franchising

Licensing

Page 14: Ip and licensing 2015

Information

• User Data• User Patterns• List of Advertisers• List of Partners Can this be protected?

Copyright 2015 BananaIP Counsels

Page 15: Ip and licensing 2015

Trade Secrets

Any InformationIndependent Economic/Business ValueNot Known to othersReasonable Measures for Secrecy

Copyright 2015 BananaIP Counsels

Page 16: Ip and licensing 2015

Licensing

• Know How• Data• Technology

Copyright 2015 BananaIP Counsels

Page 17: Ip and licensing 2015

Look and Feel

InterfaceVisual Configuration of Devices Is this IP?

Copyright 2015 BananaIP Counsels

Page 18: Ip and licensing 2015

Industrial DesignsAppearance of a Product • New• Original• Ornamental/Aesthetic

Copyright 2015 BananaIP Counsels

Page 19: Ip and licensing 2015

Some BasicsTypes of Licenses • Exclusive• Non-Exclusive • Sole

Copyright 2015 BananaIP Counsels

Page 20: Ip and licensing 2015

Royalty Types• LumpSum• Fixed• Running

Copyright 2015 BananaIP Counsels

Page 21: Ip and licensing 2015

Important Clauses• Recitals• Definitions• Grant• Royalty• Term and Termination

Copyright 2015 BananaIP Counsels

Page 22: Ip and licensing 2015

Example

XYZ grants ABC a non-exclusive, royalty free, unlimited, perpetual, world wide license to use the Mobile Application for tracking children on Android devices in the territory of India.  What is not granted?

Copyright 2015 BananaIP Counsels

Page 25: Ip and licensing 2015

Thank you• How to Reach Dr. Kalyan C. Kankanala

• Email Address : [email protected]

• For further reading: www.sinapseblog.com

• Join Dr. Kalyan's LinkedIn Group for Students:

https://www.linkedin.com/groups/Off-Prof-8410680/about

Copyright 2015 BananaIP Counsels