iot consumer confidence report - dynatrace · the use of iot applications and devices is rising...

©2018 DynatraceIoT Consumer Confidence Report: Challenges for Enterprise Cloud Monitoring on the Horizon

IoT Consumer Confidence Report:Challenges for Enterprise Cloud Monitoring on the Horizon


Enterprise Cloud is the future.

IoT is on the rise.But will it perform?

8.4 billion connected “things” in use in 2017 rising to 20.4 billion by 2020, according to Gartner.

Boston Consulting Group predicts that by 2020, €250 billion ($267 billion) will be spent on IoT technologies, products, and services.

General Electric predicts investment in Industrial IoT is expected to top $60 trillion during the next 15 years.

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©2018 DynatraceIoT Consumer Confidence Report: Challenges for Enterprise Cloud Monitoring on the Horizon 3

Contents 1. Introduction

2. User experience of IoT

3. IoT on the road

4. IoT in the home

5. IoT in healthcare

6. Making IoT perform

7. Methodology


Intro

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Our expectations of technology are skyrocketing. Where once a

consumer might accept that a web page or system might load

slowly, now they expect an instant and perfect experience.

But is this just the start of things to come? With the advent of

the Internet of Things (IoT), will consumers become even more

demanding? How will enterprise cloud monitoring strategies

adapt? How will businesses similar to manufacturing, utilities

and healthcare keep up with the current IoT experiences to date?

Based on a survey of 10,002 consumers from across the world,

this report shines a light on consumers’ IoT experiences to date,

and highlights their performance related concerns for the future.


Digital technologies are part of our daily

lives, yet consumers are experiencing digital

performance problems at least once a day.

Unsurprisingly, many consumers believe

IoT will increase the frequency of these

problems. What is surprising, is that 52% of

consumers surveyed are already using IoT

and the majority have already encountered

performance problems with their IoT devices.

User experience of IoT

Frequency of digital performance problems Times per day

1.5GLOBAL

1.3UK

USA 1.8FRANCE 1.2

GERMANY 1.6AUSTRALIA 1.4

BRAZIL 2.1SINGAPORE 1.2

CHINA 1.35

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55%

User experience of IoT Consumer usage

Performance problems

Smartwatch

61%28%

52%

Smart Thermostat

10%Smart Oven

8%62%

Smart or Connected Car

10%

Virtual Assistant Device

62%16%

Smart Meter

39%16%

Smart Fridge

59%12%



Around the world we are seeing exciting

times with advancing technologies such as

trials of self-driving cars. Some manufacturers

have already automated part of the driving

process, and billions of dollars are being spent

on the development of the fully independent

self-driving car. Yet, consumers cited major

concerns around software glitches in these

vehicles and their potential impact. There

were also concerns expressed around digital

locks and smart traffic light systems.

IoT on the road

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88©2018 Dynatrace

IoT on the road

GLOBAL UK USA FRANCE GERMANY AUSTRALIA BRAZIL SINGAPORE CHINA

Percentage of consumers that are concerned self-driving cars will

malfunction and lead to high speed collisions.

85% 80% 83% 85% 84% 85% 88% 92% 92%


9

GLOBAL 72%

UK 70%

USA 69%

FRANCE 76%

84%

GERMANY 64%

AUSTRALIA 71%

BRAZIL 67%

SINGAPORE 79%

CHINA 83%

Percentage of consumers that said it is likely software glitches will cause serious injuries and fatalities from self-driving cars.

Consumers deterred from

using a self-driving car.

GLOBAL

UK

AUSTRALIA

USA

BRAZIL

FRANCE

SINGAPORE

GERMANY

CHINA

92%

89%

89%

64%

83%

83%

84%

74%



©2018 Dynatrace

IoT on the road

Percentage of consumers that are concerned digital

locks will see them locked out of their cars.

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86%86% 82% 83% 86% 89% 84% 93% 88%

10©2018 DynatraceIoT Consumer Confidence Report: Challenges for Enterprise Cloud Monitoring on the Horizon

©2018 DynatraceThe New Enterprise Cloud Monitoring - IOT Consumer Confidence Report

IoT on the road

Percentage of consumers that predict chaos due to

performance problems with smart city traffic lights.

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GLOBAL UK USA

FRANCE GERMANY AUSTRALIA

BRAZIL SINGAPORE CHINA

73% 70%

61% 65% 68%

68% 73% 50%

67%



Smart home applications and devices are already in homes

worldwide and we need to embrace advancing technologies.

Smart locks are being used for security, while systems like

Nest are starting to be used to control thermostats, lighting,

and cameras. Yet this report shows consumers are worried

that IoT performance problems will lead to them being locked

out of their homes, and their heating and lights not working –

or more worryingly, losing overall control of their homes. Early

in this report we saw that 39% of consumers using smart

meters have experienced performance problems. In Germany,

this rises to 59% and in Brazil, 54%. Therefore, it’s not

surprising that 81% of consumers said they were concerned

about being overcharged for water, gas, and electricity usage,

due to technology and software faults.

IoT in the home

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IoT in the home

Percentage of consumers that are

concerned about losing control of their

Smart Home due to performance problems.

83% 82% 76% 82%

79% 86% 84% 93% 86%

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GLOBAL

GERMANY

UK

AUSTRALIA

USA

BRAZIL

FRANCE

SINGAPORE CHINA

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IoT in the home

GLOBAL

UK

USA

FRANCE

GERMANY

AUSTRALIA

BRAZIL

SINGAPORE

CHINA

Concern with being locked in or out of the Smart Home.

Concern with not being able to control lights in the Smart Home.

Concern with not being able to control the temperature in the Smart Home.

73%

75%

67%

69%

64%

78%

75%

85%

78%

64%

67%

58%

58%

52%

70%

64%

76%

67%

68%

71%

62%

65%

59%

73%

68%

80%

72%



81% 76% 79% 83% 82% 86% 80% 89% 78%

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Percentage of consumers that are concerned about being overcharged

for smart meter usage due to technology or software problems.

IoT in the home



IoT in healthcare The report shows that consumers have serious concerns

about the potential for IoT performance problems or failures

in healthcare. The vast majority of consumers said they were

concerned that glitches and performance problems with IoT

devices could lead to clinical data being compromised.

There were also specific concerns about the use of IoT

devices to administer medicine, with 62% of consumers

stating they wouldn’t trust such devices. This sentiment

is strongest in the 55+ age range, with 74% stating they

would not trust an IoT device to administer medication.

Interestingly though, trust in such devices increases when

you look at younger generations’ opinions.

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IoT in healthcare

Percentage of consumers that would not trust IoT devices to administer medication.

Percentage of consumers that would trust IoT devices to administer medication.

GLOBAL

UK

USA

FRANCE

GERMANY

AUSTRALIA

BRAZIL

SINGAPORE

CHINA

62%

74%

71%

58%

60%

70%

40%

62%

43%

53%

63%

74%

47%

37%

26%

38%

26%

29%

42%

40%

30%

60%

38%

57%

COUNTRIES

AGE RANGE

18-34

35-54

55+


IoT in healthcare

Percentage of consumers that are

concerned performance problems with

IoT devices could compromise clinical data.

GLOBAL

GERMANY

UK

AUSTRALIA

USA

BRAZIL

FRANCE

SINGAPORE CHINA

85%

85%

84%

88%

84%

83%

82%

94% 87%

©2018 DynatraceIoT Consumer Confidence Report: Challenges for Enterprise Cloud Monitoring on the Horizon 18

Making IoT perform

The use of IoT applications and devices is rising rapidly. Unfortunately, this

report highlights that at this early juncture IoT is failing to deliver the customer

experience consumers expect. Performance problems are already rife; indicating

that organizations have failed to adapt to web-scale IoT ecosystems that

utilize dynamic microservices in hybrid multi-cloud environments.

Yet, any organization utilizing IoT must get a handle on this complexity, or risk

failure. Consumers are clearly concerned. They understand that the impact on

them of a poor digital experience will be far greater with IoT than anything

that has gone before.

Everyone in the IoT world must take note – performance must be designed

into every application. Organizations need the ability to auto discover IoT

devices and the microservices supporting the applications that run on them.

Since many of those microservices will be running in containers, the ability to

monitor containerized processes transparently will also be crucial. Automatic

dependency analysis will be the only way businesses can understand the

relationships between applications without spending more than a lifetime just

mapping out their IT ecosystem.

They’ll need highly scalable monitoring capabilities that can provide insight

into every user’s experience in real time. When problems do occur, they’ll

need to utilize AI to handle the hugely complicated process of analysing

and understanding a dynamic, hyper-scale IoT ecosystem. The ability to

continuously baseline normal performance parameters using machine learning

capabilities will also become critical. By doing this, businesses will ensure

problems in their IoT ecosystems don’t impact users and demonstrate to

consumers there is no need to fear IoT failure.



Methodology

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This report, commissioned by Dynatrace,

is based on an online survey conducted by

Opinium Research, of 10,002 respondents; with

2,000 in the UK, 2,000 in the USA, and 1,000

respondents in France, Germany, Australia,

Brazil, Singapore, and China respectively. The

survey includes responses from 4,796 male and

5,206 female adults grouped by age (18-34, 35-

54 and 55+).


Dynatrace makes it easy and simple to monitor and run the most complex, hyper-scale multi-cloud ecosystems. Purpose built for today’s enterprises, Dynatrace is the only AI-powered, full stack and completely automated monitoring solution that provides deep insight (answers, not data) into every user, every transaction, across every application. That’s why the world’s leading brands, including 79 of the Fortune 100, trust Dynatrace to optimize customer experiences, innovate faster and modernize IT operations with absolute confidence.

Learn more at dynatrace.com

http://dynatrace.com

iot consumer confidence report - dynatrace · the use of iot applications and devices is rising...

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