building your personal brand

Consistency

» Take classes outside your major that you think may be useful as a skill in the real world, like web design

» Don’t just join clubs – LEAD them

» Find a mentor or shadow someone you admire

» Volunteer to add to your resume and beef up your network

» Attend all kinds of events in the community, across different industries

» Internships and part time jobs (obviously!)

become extra marketable

Facebook

» “Privacy”

» Swearing, drinking – what’s the line?

» Being fun vs. being unhireable

» More flexible than other platforms, but it’s still The Internet

platforms

Twitter

» Choosing Twitter handle

» “Protected account” means very little (and defeats the whole purpose of Twitter!)

» The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate

» Power DMs

platforms

Twitter

» Choosing Twitter handle

» “Protected account” means very little (and defeats the whole purpose of Twitter!)

» The easiest way to instantly connect with companies and people who can help you get the job - be available, and appropriate

» Power DMs

twitter

LinkedIn

» Your online resume, but better - Dynamic. Personable. Human. Creative. Brag about yourself

» Business card rule as permission to connect

» Recommendations = #1

» Personalize requests to connect (sneaky pro tip: use “Groups” as a way to connect when you don’t have someone’s email)

» Follow companies you’re interested in

platforms

LinkedIn

Blogging/Personal Websites

» Keep your sex blogging private

» Keep your intellectual blogging public

» Anonymity?

» Branding

platforms

Things to remember:

» No privacy - even “private” accounts can have a snapshot taken

» You can’t delete anything, even if it looks like you can

» Use the grandma/boss rule when posting

» Outside of privacy concerns, remember you’re creating an online portfolio of who you are with each post. Be mindful and ask yourself, “is this awesome?” before clicking “send” or “publish”

» Abbreviations are sometimes okay if necessary on social media (Twitter) - NEVER OK in emails, letters, formal writing, etc.

» Be “profersonal”

best practices

The most important piece of the job hunt.

» How to get in touch with the right people

» Taking the online, offline

» Don’t just apply for jobs - choose the company(ies) you want to work for and go after it

» ABC – Always Be Coffee-ing

networking

Search for well-reputed blogs, articles, and tutorials

» abrandedyou.com

» youtern.com

» personalbrandingblog.com

» studentbranding.com

» http://on.mash.to/n5aN9p

» http://slideshare.net/dshiao: “How To Build a Personal Brand and Advance Your Career With Social Media”

resources

thank you

Mike SchafferDirector of Social Media

Rachael KingSocial Media Account

Executive

1309 F Street, NW #300Washington DC 20004

iostudio.com