involving the public through social media
DESCRIPTION
The Orange County Transportation Authority (OCTA) launched a public “e-volvement” program to optimize community involvement and public participation utilizing cost-effective social media tools to create opportunities for meaningful public engagement. Social media is creating exciting opportunities for the organization in helping cultivate two-way conversations with customers and stakeholders.TRANSCRIPT
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Getting Ready to Work
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Online interaction to share insights, opinions and perspectives
OCTA Using Social Media
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Power of Twitter
Sharing information and engaging with online public
Generating about 300,000 impressions each week
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Power of Facebook
Growing with more than 400 million users, larger than U.S. population
Sharing events, projects and programs with pictures and articles
Addressing questions and comments
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Power of YouTube
Communicating transparency and authenticity with weekly videos
Providing public with deeper understanding of OCTA
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Maximizing Coverage
Cultivating conversations and enhancing reputation
Reaching stakeholders directly
Utilizing social media practitioners as citizen journalists