DO NOT MISS YOUR

OPPORTUNITIES - DO NOT MISS OUT

ON INDIA

Danish Food Tech Group, part of Danish Export Association, Coconut Factory and Indian Danish Chamber of Commerce (IDCC) are pleased to invite you to FoodTech India Program, an extensive market entry program targeted at Danish businesses offering FoodTech solutions and products with the potential to enter the Indian market.

The purpose of the FoodTech India Program is to prepare you for market entry at one the world’s fastest growing markets for FoodTech solutions. In collaboration with experts, advisors from Denmark and India, and a broad network, you will get valuable insight and knowledge about India’s FoodTech market; business opportunities and market conditions in sectors where Danish competences are strong and India’s demand for technology and sustainable product solutions are high.

The FoodTech India Program consists of four phases: • Phase 1: 29 August - Introduction Seminar (free of charge)

• Phase 2: 18 September - Workshop (Included in India Program)

• Phase 3: 30 October - Workshop (Included in India Program)

• Phase 4: first week Dec. - Field trip to India/Mumbai (Included in India Program,

except flight ticket).

At the field trip to India, you will get introduced to a range of potential B2B partners in India at individual meetings. We will visit relevant companies and organisations. You will get closer to Indian culture, cuisine and business dos and donts, and you will initiate the foundation of your individual Indian network in India and Denmark. Read more on the following pages and sign up to full program after the introduction seminar.

• The value of Indian Food Processing Industry is estimated at USD 260 Bn (1,670 Bn DKK)

(2015), growing annually at 7%.

• Increased economic growth, evolving food-consumption patterns, higher standards of living

due to rising disposable incomes and increasing young working population are driving the

growth of the industry

• The Indian government is investing heavily in sectors where Danish companies have world-

leading solutions and products

• The growing Indian middle class is increasingly demanding higher food safety, food quality

and better animal welfare.

INVITATION - FOOD TECH INDIA PROGRAMOpportunities in India for Danish FoodTech

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S O

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DO NOT MISS YOUR OPPORTUNITIES - DO NOT MISS OUT ON FOODTECH INDIAHigh GDP growth rates and a rapidly growing middle class in India have led to a significant increase in demand for energy and supply, food production and safety, healthcare, urban development and infrastructure and general modernization of manufacturing processes and equipment.

There is already major global attention on market presence in India and on

gaining foothold by providing technology and products that cover India’s

growing needs on both short and long term.

To become succesfull in India, preparation, market insight, network and dedica-

tion are key. By joining our FoodTech India Program, we will prepare, enable and

encourage you to look to India, and exploit the huge business potential and grow

your business.

GROWING INTEREST FROM DANISH BUSINESSES TO EXPAND IN INDIAMany large Danish companies are established in the Indian market with manufac-

turing, sales, service and R&D functions. Furthermore, there is a rising interest

from small and medium sized companies (SMEs), who see the great market

potential in India as an innovative and commercial driving force to develop their

business.

Currently 130 Danish companies are present in India, and the layer of SMEs

and start-ups looking to India is increasing. So is the need for insight of market

potential, culture meeting, market strategy and investment climate, and we look

forward to invite into our network and participation in our FoodTech India Pro-

gram including seminar, workshops and a field trip to India.

EXPAND YOUR NETWORK IN INDIA - JOIN OUR FOODTECH INDIA PROGRAM 2018At the events and workshops you will meet a broad range of Danish companies

and experts with in-depth experience from developing their sales, products and

services to the Indian market. They will answer your questions and share their

experiences and success stories from the Indian market.

Registration to full program: 10 September.

9.30-10.00 Registration & Networking

10.00 Welcome Henrik Schurmann, Chairman of IDCC, VP at Danfoss A/S

10.10 Presentation of FoodTech India Program - and how to succeed with export to India. Presentation of participants. Heidi Ravn, Head of Danish Food Tech Group

10.30 India as an emerging market Mikkel Gade Larsen, CEO, Coconut Factory

11.00 Demand for Foodtech technologies and solutions in India Ashish Paliwal, Danish Embassy, Delhi

11.30 Investment models in India Ole S. Johansson, Investment Director, IFU

11.45 Growth prospects & government’s FoodTech initiatives part of India’s growth strategy Ajit Gupte , Indian Ambassador to Denmark 12.00 Lunch

12.45 Indian culture - A snapshot of the modern India Thomas Sehested, Stereo Associates

13.10 Cases from India 13.10 Chr. Hansen or Aasted (to be confirmed) 13.40 GEA, Ulrik Lund Jakobsen, Executive Vice President

14.00 What does it take to export to India. Supportive network in India Confederation of Danish Industry, Kunal Singla

14.20 Why India now and not in 5 years? Claus Resen Steenstrup, Holck Larsen Fonden

14.45 Supportive Indian-Danish network in Denmark Mads Schlosser, Indian Danish Chamber of Commerce

15.00-15.30 Networking

Foodtech - India ProgramMarket Opportunities in India

Price for full India Program: 45.000 kr/per company. 15.000 kr per extra person. Price includes: • Hotel, food, local transportation and meetings in India (flight ticket, 4-5000 is not included)• Catering at seminar and workshops in Denmark • Membership of IDCC in 2018

Phase 1: 29 August - Introduction Seminar (free of charge)Phase 2: 18 September - Workshop (Included in FoodTech India Program)Phase 3: 30 October - Workshop (Included in FoodTech India Program)Phase 4: first week Dec. - Field trip to India/Mumbai (Included in FoodTech India Program, except flight ticket).Deadline for registration for full FoodTech India Program: 10 September.

DATE & TIME:29 AUGUST 2018

LOCATION:

DANISH EXPORTASSOCIATION

SILKEBORG

Phase 1 - Introduction Seminar

DATE & TIME:18 SEPTEMBER +

30 OCTOBER

LOCATION: DANISH EXPORT

ASSOCIATIONSILKEBORG

Foodtech India ProgramMarket Opportunities in India.

Phase 2 & 3 - TWO FULL DAY WORKSHOPS Purpose: There will be two workshops; one in September and one in October. At the workshops we will go deeper into the Indian FoodTech landscape and identify market segments, stakeholders processes and we will look at individual needs and wishes for the field trip in phase 4.

WORKSHOP 1: 18 September

Value proposition and partner strategy

Identify and discuss: • market segments• stakeholders and customers• business model• market mecanisms and terms • identification of potential partners

In between workshops: market validation of value proposition and partner identification, DI & Innovation Center Denmark.

WORKSHOP 2: 30 October

Go-to-market strategy and Indian business culture

• Revised Business Plan • Go-to-market strategy • Product adaptation• Pricing• Communication• Indian culture and negociations

Parallel to workshops individual match making of 8-10 meetings with selected and validated partners identified in the workshop process.

Trip details will follow at workshops.

During the trip participants will:

• Obtain knowledge about the Indian FoodTech market and the latest trends (political and marketwise)

• Individual meetings with potential partners

• Be inspired by Danish companies that have succeeded in India

• Attend meetings with pre-matched professionals and stakeholders

• Network with Indian industry professionals and/or public stakeholders

• Get important insights on the differences in the Danish and Indian business culture

• Meet Danish network in India

• Enjoy Indian food

• Expand your network with experienced exporters and peers

FoodTech India ProgramMarket Opportunities in India.

Phase 4 - FIELD TRIP TO INDIA

Target group: Participants from Workshop 1+2

Purpose: The Field trip to India consists of plenum events as well as customized events, meetings and fieldtrips for each participant to ensure relevancy of the pro-gram.

Organisor: Danish Food Tech Group, part of Danish Export Association and Coconut Factory.

Price: 45.000,- dkk per company including hotel, food, local transportation, meetings. Extra participant is 15.000,- dkk/person.

DATE & TIME:First week of DECEMBER

DESTINATION:Mumbai, India

Organisors:

* Danish Food Tech Group part of Danish Export Association

* Indian Danish Chamber of Commerce (IDCC)

* Coconut Factory

Invited partners:

* Confederation of Danish Industry (DI)

* ICDK - Innovation Centre Denmark

* Ministry of Foreign Affairs

* Food Network

* Food Nation

Potential speakers at seminars:

* Above partners

* Roskilde Universitet

* IDCC members

* Selected Danish companies with experience from India

See tentative 4-phased program on the next pages. If you have

questions, do not hesitate to contact us:

Heidi Ravn, Head Danish Food Tech Group, Danish Export Association,

heidi.ravn@dk-export.dk

Mikkel Gade Larsen, Coconut Factory, gadeinc@gmail.com

Indian Danish Chamber of Commerce, ms@idcc.network

Foodtech India ProgramMarket Opportunities in India.

Organisors and partner networks.