Haldane McCall PLCInvestors Presentation

DATE October, 2011

SPONSOR EDWARD AKINLADE , MBA ,ACA, ACMAGMD,

Disclaimer This document, which is personal to the recipient and has been prepared by Sirius Haldane McCall PlC (the "Principals") “HMK”, comprises written

materials/slides for a presentation concerning the proposed admission to trading on the open market, a market of the Frankfurt Stock Exchange plc, of shares in HMK and the issue and sale of shares in HMK (respectively, the "Admission" or the "Proposed Global Offer"). This document does not constitute or form part of, and should not be construed as constituting or forming part of, any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any securities in HMK, nor shall any part of this document nor the fact of its distribution form part of or be relied on in connection with any contract or investment decision elating thereto, nor does it constitute a recommendation regarding the securities of DDS. Any offering of securities by HMK will be made pursuant to an offering document prepared in connection therewith and any decision to invest in any such securities shall be based solely upon the information contained in such offering document.

No reliance may be placed for any purposes whatsoever on the information contained in this document or on its completeness. Some of the information in this document is still in draft form and has not been legally verified and will only be finalised at the time of Admission. No representation or warranty, express or implied, is given by or on behalf of the Principals, and agent, any person to whom the information contained in the presentation relates or any of such persons' directors, officers, employees, affiliates or any other person as to the accuracy, sufficiency or completeness of the information or opinions contained in this document and no liability whatsoever is accepted by the Principals, and agent, any person to whom the information contained in the presentation relates or any of such persons' respective members, directors, officers, employees, affiliates or any other person for any loss howsoever arising, directly or indirectly, from any use of such information or opinions or otherwise arising in connection therewith. A significant portion of the information, statements, beliefs and opinions in this document, including all market data and trend information and information related to the Proposed Global Offer, are forward-looking, which reflect the Principals' or, as appropriate, the Principals' directors' current estimates, expectations and projections about future events. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. Forward-looking statements contained in this document regarding past trends or activities should not be taken as a representation that such trends or activities will continue in the future. You should not place undue reliance on forward-looking statements, which speak only as of the date of this document.

Any information, statements, beliefs and opinions expressed in this document are subject to change without notice and neither the Principals, and our agent are under any obligation to update or keep current the information contained herein, whether ras a result of new information, future events or otherwise.

This document and its contents are confidential and may not be reproduced, redistributed or passed on, directly or indirectly, to any other person or published, in whole or in part, for any purpose and it is intended for distribution in the United Kingdom only to: (i) persons who have professional experience in matters relating to investments falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order"); or (ii) persons falling within Article 49(2)(a) to (d) of the Order or to those persons to whom it can otherwise lawfully be distributed (all such persons together being referred to as "relevant persons"). This document must not be acted upon by persons who are not relevant persons. Any investment or investment activity to which this communication relates is available only to relevant persons and will be engaged in only with relevant persons. Any recipient of this document who is not a relevant person should return it to HMK immediately, not attend the presentation and take no other action.

Neither this document nor any copy of it may be taken or transmitted into the United States of America, its territories or possessions or distributed, directly or indirectly, in the United States of America, its territories or possessions. Neither this document nor any copy of it may be taken or transmitted into Australia, Canada, Japan, the Republic of Ireland, the Republic of South Africa or to Canadian persons or to any securities analyst or other person in any of those jurisdictions. Any failure to comply with this restriction may constitute a violation of United States, Australian, Canadian, Japanese, Irish or South African securities law. The distribution of this document in other jurisdictions may be restricted by law and persons into whose possession this document comes should inform themselves about, and observe, any such restrictions.

The securities mentioned herein have not been, and will not be, registered under the US Securities Act of 1933, as amended (the "Securities Act"), or under the applicable securities laws of Canada, Australia, the Republic of Ireland, the Republic of South Africa or Japan, and may not be offered or sold in the United States (as such term is defined in Regulation S under the Securities Act) unless they are registered under the Securities Act, or pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and, subject to certain exceptions, may not be offered or sold within Canada, Australia, the Republic of Ireland, the Republic of South Africa or Japan or to any national resident or citizen of Canada, Australia, the Republic of Ireland, the Republic of South Africa or Japan. No public offer of securities in DDS is being made in the United States, Canada, Australia, the Republic of Ireland, the Republic of South Africa or Japan.

By attending the presentation to which this document relates or by accepting this document you will be taken to have represented, warranted and undertaken that: (i) you are a relevant person (as defined above); (ii) you have read and agree to comply with the contents of this notice; and (iii) you will not at any time have any discussion, correspondence or contact concerning the information in this document or the Proposed Global Offer with any of the directors or employees of the Principals, HMK, their subsidiaries or with any of their suppliers, customers, sub-contractors or any governmental or regulatory body without the prior written consent of HMK or the Principals.

STRICTLY CONFIDENTIAL

COPYRIGHT Copyright in this work is vested in HMK and the document is issued in

confidence for the purpose only for which it is supplied. It must not be reproduced in whole or in part or used for any other purpose except under an agreement or with the consent in writing of HMK and then only on the condition that this notice is included in any such reproduction. No information as to the contents or subject matter of this document or any part thereof arising directly or indirectly there from shall be given orally or in writing or communicated in any manner whatsoever to any third party being an individual, firm or company or any employee thereof without the prior consent in writing of HMK © 2011.

 

Contact :  Edward Akinlade, Tel: +234 805 060 8888Email: edward.akinlade@surugroup.com

Websites: www.haldanemccallplc.com and www.surugroup.com

ObjectivesThe overall objectives of this Presentation are

to:

Articulate a winning business strategy for HMK. To chart the overall business direction for the company. To create the overall basis for procuring the financial,

resources required for the business success To chart a growth path and provide a roll out plan for the

successful market launch and positioning of the company servcies in the market place.

To provide insight into existing industry strategy and recommend an appropriate business model

Haldane McCall PLC (“HMK”) is listed on the open market of the Frankfurt Stock Exchange.

HMK was incorporated in February 2011 in the Isle of Man and immediately merged with Suru Group Ltd (“SGL”), SGL was incorporated in November 2008 in Nigeria with very promising outlook.

The group had procured credit via its real estate arm and invested in real estate, hospitality and manufacturing. Initial Funding came from Merrill Lynch

Companies History and Organization

HMK businesses

1.Best Western Hotels in West Africa2.Suru Express Hotels in West Africa3.Suru Homes in Nigeria and UK4. Johnson Product of Nigeria5.Prolific Micro Finance Bank in Nigeria

  The Group is also the owner of 94 self services

apartments in the city of London. The apartments cater for the growing short let accommodation needs of International visitors to the city of London.

Current Investment by sector

INVESTMENTS €’million

Hotel (Best Western Hotels and Suru Express Hotels)

89

Real Estate (Suru Homes Limited)

37

Johnson Product of Nigeria and Prolific Micro Finance Bank)

5

Total131

Vision

‘To be the preferred and most proactive company in Africa..

Mission

 

To create sustainable business models in the economy by investing and contributing to the socioeconomic development of Nigeria in Particular, the West African Sub-region and Africa in General.

Mission Parameters

  Lead: To be a leading company in Africa Competitive: To be among the most competitive firm in Africa Central: To be central to the workings of Africa’s economic system Integral: To integrate our activities in line with the workings of Africa’s economy Structured: To operate in structured manner to better epitomize our culture.

HMK SWOT analysis

Strengths Weaknesses

Committed and experienced management team

Emphasis on good service and product Favorable government policies and enabling

environment. Track record of delivery high value and

revenues All employee are shareholders resulting in

low labour turnover

Financial requirements Delays in achieving financial close may affect

costs which may impact on the profitability of the project

Opportunities Threats

Supply – demand gap in business model Emerging middle class Economic growth Emerging Market

Weak Local credit market. The market is expected to rebound following the sanitization of banking sectors

Infrastructural decay

Medium term Business Objectives

To develop further 5 Three Star Hotels under the Best Western Brand

To develop further 45 budget hotels under Suru Express Brand and

To build 900 units of low cost residential estate to support the Federal Government drive for affordable housing for all. It has acquired large expanse of land in Lagos state, Nigeria,

Housing Medium term Business Objectives

•To build 900 units of low cost residential estate to support the Federal Government drive for affordable housing for all. HMK has acquired large expanse of land in Lagos state, Nigeria,

•Lagos State, Nigeria has an acute housing problem with an average household occupancy of about 10 persons. In addition, it has an average population density of 2,455 persons per square kilometre, much higher than the national average, with some areas reaching 15,000 persons per square kilometre.

•Industry Trend

The overall outlook for the housing sector in Lagos is positive and supported by the following trends:

•Large and growing population in the State;

•Increasing awareness of real estate as an attractive investment asset class, hence the inflow of capital into the sector;

•Proactive support for the housing sector by the Lagos State Government via various enabling actions e.g. provision of land to housing developers, particularly for the development of low-cost housing; and mortgages for the low income earners.

Housing Outlook

Rebound of the housing market as the economy begins to pick up

Increased capital raising by property developers to tap into the opportunities presented by the largely unmet demand for housing;

Increase in provision of low-cost housing to meet the demands of the lower segment of the population;

Increased real estate and construction lending as banks and other debt providers offer more mortgage and construction products following a period of lull after the banking sanitization

  Status

Q,3,2011

Q4, 2011 2012

2013

Task   M 1 M2 M3 Q1 Q2 Q3 Q4 Q1 Q3

Conclude Business Plan On-going              

Fund Raising              

Seek and obtain government approval On-going              

Construction and Development           Phase 1  Phase 2 Phase 3

Marketing and Sales                

Handover houses (each phase will be for 6 months)                

Facility Management Forever              

Housing Delivery Road Map

Hospitality

Medium term Business Objectives

• To develop further 5 Three Star Hotels under the Best Western Brand,

• To develop further 45 budget hotels under Suru Express Brand

The hospitality sector in West Africa is still grossly underdeveloped. This is evidenced that there are few world-class 4-5 star hotels. The following factors are also expected to spur growth in the budget hotel segment in the near future:

• Increased domestic flight destinations;

• Increase in production capacity by Fast Moving Consumer Goods (FCMG) manufacturers;

• Increase in population and trade in the West African sub-region;

Target Market Key Buyer Values

Business travellers

Corporates

Budget-conscious individual visitors

Businessmen and traders

Security

Accessibility

Convenience

Affordability

Cleanliness

Brand consistency

Target Market Key Buyer Values

Business travellers

Corporates

Budget-conscious individual visitors

Businessmen and traders

Security

Accessibility

Convenience

Affordability

Cleanliness

Brand consistency

• Roll-out plans of GSM operators resulting in complimentary infrastructure development; and

• Accelerated infrastructure developments across the country. Lonrho Group target Budget Hotel Markets in Africa through its

EasyHotel Chain Target Market and Key Buyer Values

 

Hotels Roll-Out Plan

Phase Duration Location Number of Hotels

Phase 1 2011 -2012 Lagos – 5 star and Budget 10

Phase 2 2012 – 2013

Abuja – 3 Star and Budget 4

Lagos - Budget 4

Port Harcourt – 3 Star and Budget 3

Ibadan and Calabar - Budget 3

West Africa - 3 Star 3

Phase 3 2014 - 2020 National - Budget

To be decided

Critical Success Factors

In order for HMK to be a successful in the hotel and housing industry, the following factors are considered critical to the success of our development:•Capital. •Location •Availability and adequacy of support infrastructure •Pricing •Cost Efficiency •Layout & Design.•Marketing and Branding •Strategic Alliances

Revenue Model

Our Revenue model is anchored on these sources; Sales of Homes

Rental of Market stalls and Offices space

Room Rental

Hall Rental

Food and beverage

Management Fees:

  

 

HMK and SGL Organogram

Chairman &

Board of Directors

Company Secretary

Advisory & Supervisory Board Including Consultants

Office ofDeputy Group Managing Director

ED,Real Estate & Construction

ED, Operations & Compliance

Director,Strategic Planning

MD,Manufacturing

Head, Finance

MD,Hotel &

Hospitality Services

Manager, Human

Resources

Suru Group OrganogramThursday August 18, 2011

ED, New Business

Board Structure

The Group currently has an investment team which comprise of directors with wide range of experience. Full CV is available our website www.haldanemccallplc.com

Our team

Mr. Edward Ola Akinlade Chairman/Group Managing DirectorMr. James Sadoh DirectorMr. Olu Elesin DirectorMr. Olatunde Oluloye DirectorMrs. Folakemi Akere Director Mrs. Ayodeji Adewumi Company Secretary

Statement of Need

The promoter of HMK needs new investors for the following reasons:Market Need •The huge gap between need and have has created an immense opportunity in the sector.•Growing middle class and our emerging market economy has created income earners capable of owning homes within the scope being planned by HMK.Strategic Challenge Adequate investment is required to consolidate the group’s position and remain competitive

Summary

Proven track record in acquiring and operating hotels and developments

 Compelling market fundamentals in West Africa;

Attractive initial portfolio and visible pipeline Local management platform established Considerable potential upside from HMK branding and

development of surplus land 

The market opportunities for real estate development and Hotels in African are quite large and the environment is quite conducive to realising the twin objectives of providing quality housing and making decent returns in investment.

Financial Data

3 years results

Nine months

2008* 2009* 2010* 30/09/2011

Euro ' M Euro ' M Euro ' M Euro ' M

Revenue/Sales: 12.19 22.81 23.85 20.01

Net Profit: 1.1 6.92 3.47 2.41

Net Asset Value: 95.02 67.71 70.7 73.11

* pre merger figures

* pre merger figures

5 years projections

2011 2012 2013 2014 2015

Euro ' M Euro ' M Euro ' M Euro ' M Euro ' M

Revenue/Sales: 20.29 34.56 63.11 66.87 74.38

Net Profit: 2.5 12.79 23.52 27.83 31.37

Net Asset Value: 73.18 164.8 188.33 216.16 247.53