INVESTOR RELATIONS 2.0

How to Connect with Investors in the Age of MySpaceNick Wreden, MA, MS

June 16, 2009

INVESTOR RELATIONS 2.0

Web 1.0 & 2.0 IR 1.0 & 2.0 Answers to your 2 most important questions

WHAT IS WEB 1.0?

WEB 1.0• “We are great!”

• 1-way broadcast

• No interactivity

• Price oriented

• Visually busy; hard to read

• No differentiation

• English-only

• Update issues

WHAT IS WEB 2.0?WEB 2.0

• “You are great!”

• “User-centered design” (EZ to read)

• Video

• Interactive (eg, surveys, blogs, Twitter, etc)

• Social networks (Facebook, LinkedIn, etc)

Multi-lingual Interactivity Twitter Feedback Blog

Multimedia (Video, Flickr & YouTube) Search

[Technology: Ajax?]

Malaysia 2.0

www.1malaysia.com.my

Twitter is a free social networking & micro-blogging service that enables users to send & read updates, known as tweets. Tweets are text-based posts of up to 140 characters.

Tweet

Follower/ following

RSS feed

Audio: Conference call, interview, etc.

Photo/logo: Downloadable

Video: YouTube, etc

Social bookmarks/social networks: Digg, Facebook, etc

Public commentary: Digg, etc

Search: Tag cloud

Links: Feedback, forwarding, RSS, email, etc

Web site: Thumbnail

Profile: Linkedin/Facebook/&c

Audio/webcast

Stock quote

RSS

Search

Press releases

Presentations

Filings/reports

Email

WHAT IS IR 1.0?

Profile: CFO

Search

Press releases

RSS, email

Twitter

Video

Corporate blogs

Photo feed

Media stories

IR 2.0

Feedback

Analyst meet via Twitter

Emerging trends in IR 2.0

LinkedIn

YOUR TWO QUESTIONS

“What do I do now?” “I know we need to do this, but how can I persuade my boss?”

“WHAT DO I DO NOW?”

Senior management support

• People (external & internal)• Objectives (metrics)• Strategy• Tactics

Educate

• What to use• How to use (rules & guidance)• Who should use

Experiment• Pilot• Small successes

Monitor

• Your program• Benchmarks• Tool developments

Measure

• Sales/Earnings• Stock price• Analyst/media coverage

“WHAT DO I DO NOW?”

1. Blogs (Johnson & Johnson, Delta Air Lines)2. Bookmarking/Tagging (Adobe, Kodak)3. Brand monitoring (Dell, MINI)4. Content aggregation (Alltop, EMC)5. Crowdsourcing/Voting (Oracle, Starbucks)6. Discussion boards and forums (IBM, Mountain Dew)7. Events and meetups (Molson, Pampers)8. Mashups (Fidelity Investments, Nike)9. Microblogging (method, Whole Foods)10. Online video (Eukanuba, Home Depot)11. Organization and staffing (Ford, Pepsi)12. Outreach programs (Nokia, Yum Brands)

WEB 2.O ELEMENTS

“WHAT DO I DO NOW?”

13. Photosharing (Rubbermaid, UK Government)14. Podcasting (Ericsson, McDonalds)15. Presentation sharing (CapGemini, Daimler AG)16. Public Relations – social media releases (Avon,

Intel)17. Ratings and reviews (Loblaws, TurboTax)18. Social networks: applications, fan pages, groups,

and personalities (British Airways, Saturn)19. Sponsorships (Coca-Cola, Whirlpool)20. Virtual worlds (National Geographic, Toyota)21. Widgets (Southwest Airlines, Target)22. Wikis (Second Life, T-Mobile Sidekick)

WEB 2.O ELEMENTS

“MY BOSS IS THE PROBLEM”

“It's not what we don't know that hurts, it's what we know that ain't so.”

Will Rogers 1879-1935

ROI = ACCOUNTABILITY

Manager type Marketing era Concepts

Measureable/ROI?

1970s-90s

• “Positioning”• “Brand personality”• “4 P’s”

NO

1990s-2004

• CRM• Email, etc.• Loyalty programs

SOMETIMES

2005-->

• Community• Engagement• Profits/Earnings

YES

May 2009

ROI = ACCOUNTABILITY

$1 in social media = $60 return --”ROI Report,” Next Century Media Global & Powered

+$2 million in sales

Can you ignore this market potential?80 million communities

250 million active in 1 or more online communities

67% of online Malaysians in social network (12/08)

FINALLY, THE END!

SHAMELESS SELF-PROMOTION

For more than 22 years, Prestige Communications has been Southeast Asia’s leading PR & IR firm delivering ROI based on strategic insights, media relationship & client accountability

“Best Business Book of Year”

-Booz Allen

Nick Wreden

Presentation copy:jmcclure@i-prestige.com

DOUBTS & QUESTIONS