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WWW.SIYATAMOBILE.COM TSX-V:SIM
Creatingagloballeaderininnovativecellularcommunicationsystems
INVESTORPRESENTATION
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DISCLAIMERThis presentation is not an offering of securities or an offering memorandum. Any offering of securities can onlybe made in compliance with applicable securities laws.
This presentation contains confidential and proprietary information and is the sole property of Siyata Mobile (the“Company”). This presentation and its contents may not be reproduced, in whole or in part, or distributed to anythird parties without prior written approval of Siyata Mobile.
This presentation may include forward-looking statements that are subject to risks and uncertainties. Allstatements within, other than statements of historical fact, are to be considered forward looking. Although theCompany believes the expectations expressed in such forward-looking statements are based on reasonableassumptions, such statements are not guarantees of future performance and actual results or developments maydiffer materially from those in forward-looking statements. Factors that could cause actual results to differmaterially from those in forward-looking statements include market prices, the ability of the Company to protectits intellectual property rights, the Company’s ability to retain customers, the Company’s ability to developtechnologies, continued availability of capital and financing, and general economic, market or businessconditions. There can be no assurances that such statements will prove accurate and, therefore, readers areadvised to rely on their own evaluation of such uncertainties. We do not assume any obligation to update anyforward-looking statements except as required under the applicable laws.
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ABOUTSIYATASiyata Mobiledevelopsandsellsadvancedmobilecommunicationdevicesandmobileinfrastructuresystemsforbusinessesandconsumers
Weaimtoprovidethehighestqualityandmost technologically advancedmobilecommunicationdevicesforglobal corporateworkforces,fleets,homesandbuildings
Tobealarge-scaleprofitableglobalplayerininnovativemobileproducts&systemsfortheenterprisemarket
OBJECTIVE
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CORPORATESTRUCTURE
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Average Daily Volume: 263,104 (last 30 days)
Note: Market data as of April 11, 2017
MajorShareholders
Accel Telecom 33.3M40%
ShamrockIsraelGrowthFund 3.8M4.5%
CapitalizationStockPrice $0.54
CommonSharesOutstanding 83.2M
Warrants@$0.60(Jun,17)@$0.50 (Jul,18)@$0.50 (Mar,19)
7.16M8.3M
12.8M
Options@$0.36(Avg) 7.5M
FullyDilutedSharesOutstanding 118.9M
MarketCapitalization $44.93M
WorkingCapital ~$9M
EnterpriseValue $35.93M
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REMOVINGTHECLUTTER
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CANbus BlackBox
FleetManagementTool
CorporatePhone
LandMobileRadio(LMR/PTT)
NavigationSystem
Commercial vehicle cabins are currently inefficient with numerous communication devices from different vendors and multiple voice and data monthly fees.
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UV350:OURFLAGSHIPDEVICEWorld’s first integrated and dedicated 4G smartphone for commercial vehicles, trucks & fleets -introducing the next generation of Land Mobile Radio(1+2)
UV350 is hardwired to the vehicle’s battery and additional attachments including an external antenna and in-vehicle microphone to provide unprecedented performance & functionality:
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(1) Land Mobile Radio has long been the preferred communication network for a variety of industries that dispatch vehicle fleets or have mobile workforces(2) The UV350 supports FirstNet band 14
GPS Antenna GSM Antenna RSMMic
Attachment options:
SOS
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In-vehicleechoandsoundqualityproblems
Extremetemperaturesimpactingdeviceandscreen
Engineandroadnoises
Voltagedropsinvehiclebattery
Externalcellularantennacompatibility
PROBLEMSWESOLVE
Siyata Mobilehassubstantialexpertiseindevelopingcellularconnected-vehicledevicesforglobalcustomerswhichisaneffectivebarriertoentryintothismarket.
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CellularBoosters
PRODUCTPORTFOLIO
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Signalboostersthatsignificantlyincreasecellularcoverageinbothcommercialandresidentialbuildingsandhomes
RuggedMobilePhones
Androidbased,multi-purposeruggedmobilephonesforon-the-goworkersandoutdoorusers
Uniden U620
CommercialVehicleCommunications
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacrosscommercialvehiclesandfleets
UnitsSold:~120,000
Uniden UCP100
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacrosscommercialvehiclesandfleets
UnitsSold:~30,000
Uniden UCP200
Uniden UV350
Permanentlyinstalledin-vehicledeviceforbest-in-classcommunicationsacrosscommercialvehiclesandfleets
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PUSH-TO-TALK(PTT)OVERCELLULAR(POC)
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U620UV350
PTTenabledcellulardevicesisthenewstandardforinstantcommunications:
• Carrier-integratedserviceprovidesthehighestlongrangenetworkreliability
• Sub-secondcallperformance• Superiordeviceandapplicationfeatures• Highestaudioqualityavailable
TheNextGenerationforLandMobileRadio:
Carrier-basedPoC Solution
LandMobileRadioSystems
HandsetOSsupported AllOS types Proprietary
Contactmgmt.
Autopairing
1:1calls&groupcalls
Adhocgroupcall
APIfor3rd-partyapps
Latejoincapability Somesystems
Multimedia msgs. Limited
LocationTracking
Security AES256andFIPS140-2Level1
Variesgreatlyacrosssystems
LMR/cellularinteroperability
Withseparateequipment
Source: Frost & Sullivan, Push-to-talk Over CellularOn-The-GoIn-Vehicle
Supported by Uniden UV350 & U620
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MARKETOPPORTUNITY:U.S&CANADA
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Motorola2G Upgrade~$150M
TAM
~500K
~$300
Devices installed that need to be swapped out as networks
get shut down
Per Phone
Commercial Vehicles
~$5.5BTAM
~15M
~$500
US commercial vehicles with 2-way radios that need push-to-
talk compatible devices
Per Phone
Rugged Handsets~$1.7B
TAM
~5.6M
~$300
Rugged handsets with PoCcapability by 2019
Per Handset
• VeryfewcompetitorsinNorthAmerica• Multiplecellularoperators,over50dealersandleadingretailersofferingSiyata’s productsbothinNorthAmericaandglobally
Signal Boosters~$30B
TAM
~75M
~$400
Homes, commercial buildings and fleets in with poor cell
coverage or requiring boosters
Per Booster
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COMPETITION
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RUGGEDDEVICES• Over1mmruggedcellulardevicessoldinNorthAmericaannuallydividedintolifestyledevicesforoutdoors,camping,bikingandmoresoldviaretailchainsvs.professionaldeviceswithPTTcapabilitiesforcorporatecustomerssoldviacellularoperators&dealers.
• MaincompetitorsincludeSonim,Kyocera,CATandSamsungruggeddevices.• Bothretailersandcellularprovidersneedcosteffective,highqualityruggeddevices.• Strongbrandimportantforimmediatemarketpenetrationwhichwilladdvaluebothintheconsumer&professionalmarkets.
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BestPrice/
Performanceforboth
RetailersandCellularOperators
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SELECTDISTRIBUTORS&PARTNERS
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FINANCIALPERFORMANCE
14Note: Q4 2016 financials may change subject to auditor review
4.9 M7.4 M
9.9 M12.3 M
20.0 M
30.0 M
Ann
ual R
even
ue($
thou
sand
s)
+
+
2013 2014 2015 2016E 2017E 2018E
YoY Revenue Growth 27.0% 50.2% 34.5% 24.1% 62.6% 50.0%
(1) 2016, 2017, 2018 are forward looking sales targets.
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OPERATINGTARGETS
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~50%OrganicRevenueGrowthEmphasisonruggeddevices&commercialvehiclesolutionsinNorthAmerica
IncreaseOperatingScaleThroughStrategicAcquisitionsSeekingtoacquiresimilarproductswithcross-sellingopportunities
AchieveIndustryLeadingProfitability~30%GrossMarginsand~15%EBITDAMargins
~$50M+Revenueby2020
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ArlenHansen, [email protected]
KINCOMMUNICATIONSSuite100– 736GranvilleSt.Vancouver,BCV6Z1G3
1(866)684-6730www.KINCOMMUNICATIONS.com
INVESTORRELATIONS
MarcSeelenfreund,[email protected]
CONTACT
SIYATAMOBILESuiteA-414– 1001LenoirSt.Montreal,QCH4C2Z6
1(800)215-7015www.UNIDENCELLULAR.ca
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MANAGEMENT
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Marc Seelenfreund – CEO & Board Member
Gerald Bernstien – CFO
• Founder and CEO of Siyata as well as the founder of Accel Telecom, the parent company of Siyata, an Israel based company thatspecializes in importing and distributing innovative cellular and IP devices to fixed line operators and mobile providers within Israel
• Prior to establishing Accel, Mr. Seelenfreund was a VP at Sunrise Corporation in New York focusing on financing publicly tradedtechnology companies
• Mr. Seelenfreund has a law degree from Bar Ilan University, is a board member at Israel's leading private university Ono and hasserved as an Officer in the Israel Defense Forces
• Mr. Bernstein spend 20 years focusing on private equity financing and tax efficient corporate structuring in multi-jurisdictional arenas• Mr. Bernstein holds a Bachelor of Commerce as well as a Graduate Diploma in Public Accountancy- both from McGill University• Member of the Canadian Institute of Chartered Accountants since 1987 and a professional chartered accountant
Glenn Kennedy – VP Sales• Mr. Kennedy has over 25 years of sales experience in the telecommunications industry• Prior to joining Siyata in 2016, Mr. Kennedy has managed sales nationally for Motorola Canada, HTC Communications Canada and
Sonim Technologies• Mr. Kennedy holds an Bachelor of Arts in Honors Business Administration from the Richard Ivey School of Business at the University of
Western Ontario
Gidi Bracha – VP Technology• Mr. Bracha has served as Vice President of Technology since 2011 and has spearheaded the development of both the Truckfone and
the Voyager• Served in various key positions at Cellcom, Israel’s leading cellular provider, including Head of Car Mobility Products and Director of
Type Approvals• Mr. Bracha served as an engineer technician in the Anti-Aircraft division of the air force in the IDF and holds a BA in Engineering and
Business Management from the University of Derby
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BOARDOFDIRECTORS
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GilGurfinkel,ChairmanoftheBoard• VicePresidentatShamrockIsraelGrowthFundandhasabackgroundinprivateequity,businessstrategyandmanagementconsulting.• ChairmanandboardmemberonanumberofIsraeliandInternationalcompanies• Mr.Gurfinkel holdsaB.Sc inIndustrialandManagementEngineeringfromtheTechnion,theIsraelInstituteofTechnologyandanMBA
fromtheRecanati BusinessSchoolatTelAvivUniversity
StephenOspalak,BoardMember• Over20yearsintelecom,currentlySVPMarketing&OperationsatBMGInc.• Served asinterimCEOforAiTelecom;GlobalIntegrationOfficerforVirginManagementInc.;CanadianVP&BoardAdvisorforBrightstar,
andasSVPOperationsatIusacell• ServedasVPofProducts&ServicesatTelus CommunicationsInc. responsibleforanannualspend>$US1billioninwireless&wireline
equipment• LedtheplanningandexecutionofClearnet’s marketdebutandnationwidelaunchoftheiDEN andPCSCellularservices,settingtheNorth
AmericanPCSlaunchrecord.• HeldmanagementpositionsatAT&T
MichaelKron,BoardMember• Over20yearsofexperienceininvestmentandcorporatefinance,currentlyChairmanandCFOatAnywhereCommerce Inc.• Co-foundedZellersOpticalCentersandplayedakeyroleinthesaletoNationalVisionAssociatesofAtlanta• Co-founderandCFOofMiazzi VentureswherehefoundedMamma.comInc.andlatersoldtoIntasys Corporationata$44Mvaluation.• Mr.Kron holdsaBcomm fromConcordiaUniversityaswellasaGraduateDiplomainPublicAccountancyfromMcGillUniversity.Hehas
beenamemberoftheCanadianInstituteofCharteredAccountantssince1987
BrianBudd,BoardMember• Extensivemanagementandcorporatedevelopmentbackgroundwithover25yearsofentrepreneurialandsalesleadershipexperiencein
thehightechandresourceindustries• Mr.Buddservedasadirectorofsalesforamulti-billiondollarsoftwarecompanysellingintotheFortune500.Heexcelsintheareasof
penetratingnewmarkets,hiringanddevelopingsalesteams,implementingsalestechniquesandstrategiesandbuildingpipeline• Responsiblefordeliveringforecastedrevenuecontributing$250Minsalesoverhistenureandgrowingthebusinessyearoveryear
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CREATINGAGLOBALTELECOMLEADER
THANKYOU19