INVESTOR PRESENTATIONDECEMBER 2018

Tourism Overview

Ras Al Khaimah (RAK), the fourth largest and northern most emirate of the United Arab Emirates, has experienced rapid economic growth in recent years. Tourism is one of Ras Al Khaimah s most important economic sectors and is considered a key engine for continued GDP growth and job creation.

Accessibility Landscape Performance Outlook

The emirate is strategically located within proximity to several major routes and

demand generators and only 45 minutes from Dubai International Airport.

The emirate is renowned for its unique topography and

landscapes from the highest mountain in the UAE, terracotta

deserts to lush mangroves, white sandy beaches and the longest stretch of coastline in

the UAE.

Our long-term forecasts are to reach 2.9 million visitors by 2025. To achieve this we will require an additional 20,000 rooms by the end of 2025 to accommodate the increased

demand.

RAK welcomed 975,823 visitors in FY 2017 which is close to 18.9% growth from 2016. The emirate has the second highest ADR and

RevPAR in the region

Achievements & Targets

RAK has attracted

975,823Visitors in 2017 and is on track to achieve the visitors arrival target for 2019 and 2025

Overnight VisitorsIn millions

2025(e)

2016

2018(e)

2025(e)

82

0,7

72

1.0

2 M

illio

n

2.9

Millio

n

2019(e)

1.1

Millio

n

20179

75

,82

3

Revenue Contribution to GDP Target For 2025

AED 3.5 Billion

Required Rooms

20,000 Rooms

Visitor Satisfaction

At least 90%

Source: RAKTDA, McKinsey & Company

Industry Performance

FY 2017

+18.9%

820,772 975,823

2016 2017

YTD Nov 2018

+9.6%

882,955 967,476

2017 2018

FY 2017

+22.0%

2.7 M 3.3 M

2016 2017

YTD Nov 2018

+4.4%

3.01 M 3.14 M

2017 2018

Guest NightsGuest Nights

Visitor Arrivals

Source: RAKTDA

Industry Performance

FY 2017

+11.6%

AED1.06 B

AED

1.18 B

2016 2017

YTD Nov 2018

+5.0%

AED1.06 B

AED1.11 B

2017 2018

FY 2017

+2.6%

3.32 days 3.41 days

2016 2017

YTD Nov 2018

-4.7%

3.41 days 3.25 days

2017 2018

Revenue Contribution to GDP

Length of Stay

Source: RAKTDA

Comparative KPI PerformanceYTD NOV 2018

180.9

139.2

163.1

122.0

160.3

91.3

102.8

67.3

104.3

79.2

120.4

69.9

117.4

83.6

166.8

108.9

169.3

127.1

164.8

117.2

162.7

90.1

102.9

64.9

108.9

82.6

104.8

63.5

112.0

79.7

158.3

102.0

75.1%71.1%

55.4%

63.1%

75.9%

60.6%

71.2%

64.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

0.0

50.0

100.0

150.0

200.0

ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR ADR REVPAR

DUBAI RAK OMAN FUJAIRAH AJMAN QATAR ABU DHABI GCC

YTD NOV-17 YTD NOV-18 YTD NOV-18 OCC

Source: STR/ USD

RAK features the 2nd highest ADR

RAK features the 2nd highest REVPAR

Key Tourism Offering Ras Al Khaimah

NA

TU

RA

LIN

TR

INS

ICS

Ras Al Khaimah has a wealth of assets that differentiate it from other destinations, including unique landscapes, nature-based tourism offeringsand a rich culture and heritage dating back over 7,000 years. The Emirate has been an important trading destination for centuries due to itsstrategic geographic location and unique topography. The assets identified as having real growth and development potential include the following:

For Ras Al Khaimah to truly realize its full potential and accelerate growth, we need to focus collectively on turning the Emirate’s many natural andintrinsic tourism assets into the type of authentic, quality tourism experiences that today’s visitors want. These experiences will be underpinned byelements unique to Ras Al Khaimah and therefore will not be easily replicated by our competitors

PRODUCT OFFERING

7

RAK TDA has identified 7 priority clusters for product development in Ras al Khaimah

Al Marjan Island, Al HamraVillage and Al Jazira Al Hamra

Cluster 1 & 2

Main focus on Hospitality andCulture tourism

RAK City

Cluster 3

Main focus on Cultural tourism projects and Beach resorts

Jebel Jais

Cluster 4

Prime focus on Adventure Projects, Mountain camps & resorts

Khatt Springs

Cluster 5

Potential to build Spa and Thermal Resorts

Wadi Khadija

Cluster 6

Main focus on developing Desert and Adventure attractions

Wadi ShawkaCluster 7

Focus on Nature tourism

Fujairah

Kalba

N

N

Tourism Clusters

9

Key Tourism Products

World’s Longest ZiplineCluster: Jebel Jais

(Launched)

Viewing DeckCluster: Jebel Jais

(Launched)

Luxury CampCluster: Jebel Jais

(Upcoming)

Hiking Trails & Mountain Biking

Cluster: Jebel Jais(Upcoming)

Via FerrataCluster: Jebel Jais

(Launched)

Survival AcademyCluster: Jebel Jais

(Upcoming)

Market Strategy

13

Short Term Medium Term

Current value proposition focused on leisure, sun and

beach. The strategy is to position the Emirate as an

adventure hub by developing adventure attractions in the

mountains.

Consolidation of adventure value proposition and

diversification into new segments, such as: cultural and

heritage, wellness, MICE and cruise tourism, to tap into a

wider set of consumer preferences.

Focus to remain on current stronghold countries such as

Germany, Russia, UK and India

Expansion to GCC, Benelux, Nordic markets and to

other key markets such as Czech Republic, Poland and

China

Value Proposition

Implication on source markets

Core Markets

Primary Investment Markets

Top International Source MarketsYTD OCT 2018

Top Growth Markets

THANK YOU