Investor Fact Sheet 2018

JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures, and markets a portfolio of winning, consumer-preferred brands across four categories: FISHING, DIVING, CAMPING and WATERCRAFT RECREATION.

FISHING

$328.1 MFY2017 NET SALES

Fishing motors

Fishfinders

Downriggers

Shallow water anchors

Digital charts & maps

DIVING

$76.7 MFY2017 NET SALES

Regulators

Buoyancy compensators

Dive computers

Masks/fins/snorkels

Divewear

WATERCRAFT RECREATION

$48.3 MFY2017 NET SALES

Kayaks & canoes

Fishing craft

Personal flotation devices

Paddles & accessories

CAMPING & HIKING

$37.9 MFY2017 NET SALES

Tents

Sleeping bags & pads

Personal & family cooking systems

Camp furniture & accessories

Strategic Priorities

• Highly recognized, respected, leading brands

• Innovation leader in all categories

• Versatile distribution capability

• Shared vision, common strategies, shared expertise

• Seasoned management, industry experts: strong institutional knowledge and business acumen

Stock Information*Ticker ...................................... JOUTShare Price ........................... $61.9952 Week Range ........ $31.68-$75.09Average Volume (10 Day) ....... 41.9KShares Outstanding ................. 9.9MP/E (TTM) .................................. 19.6Market Cap .......................... 613.7M

*As of Market Close on 12/29/17

Revamped Innovation Process

Product development process moving to best-in-class level to consistently deliver greater new product successes

Enhanced Digital Sophistication

Transforming consumer’s experience online to build stronger, deeper relationships

Deeper Understanding of Consumer

Implementing cutting edge techniques, methods and analytic tools to understand evolving consumer trends, needs and expectations

Use of Cash • Invest organically in the business

• Committed to a meaningful dividend each year

• M&A: Targeting enhanced technology and innovation

Competetive Advantages

2017

2016

2015

2014

2013

43.4

46.4

18.1

33.2

30.0

40.7

43.0

39.9

39.6

40.1

Sales ($, M) Cash from Ops ($, M) Gross Margin (%)

433.7

490.6

430.5

425.4

426.5

Award-Winning Innovation

• Leading brands and market positions in attractive businesses

• Culture of innovation ensures products remain at the forefront of trends and technology

• Strong competitive advantages and barriers to entry

• Seasoned management team to execute strategy

• Strategic initiatives focused on driving accelerated profitable growth

• Strong balance sheet, cash flow generation provides flexibilityJOUT-NASDAQ

Why Johnson Outdoors?

Minn Kota® UltrexTM

BEST OF SHOW2016 ICAST AWARDS

Jetboil® GenesisTM dual burner cooking system

GEAR OF THE YEAR

National Geographic AdventureOutside magazineGear Junkie

Old Town® PredatorTM PDL

BEST BOAT

2016 ICAST AWARDS

ScubaPro® Everflex Drysuit

BEST DRYSUIT

2016 TAUCHEN AWARDS

SEVEN YEARS OF BEST OF ELECTRONICS WINS

Humminbird SOLIX® 15 CHIRP MEGA SI™ GPS

2017

Humminbird HELIX® 10 SI

2016

Humminbird HELIX® 7 SI

2015

Humminbird Bow Mount 360

2013

Humminbird 360 Imaging®

2012

Humminbird 1158c DI Combo

2011

Humminbird ONIX® Series

2014

JohnsonOutdoors.com