Investigating Media Industries and

AudiencesComponent1SectionB

During this course….Develop knowledge and understanding of key aspects of media industries. Which includes:

• Ownership and funding

• Regulation and law

• The impact of Technology

• Global production and distribution.

And also….Exploring media audiences, enabling you as a student to explain audience:

• Targeting

• Catergorisation

• Construction

• How audiences consume and interact with the media

• How audiences respond to the media

Today’s Learning Objective:

To establish what use a target audience.

To explain how industry decisions are made to impact audiences.

To define and recognise suitable target audiences for set texts.`

What is an……Audience?

Institution?

What is a target audience?

Discussion: How does categorising audiences help inadvertising products and services?

What kind of audience are we looking at?https://yougov.co.uk/profileslite

http://www.channel4.com/programmes/find-your-tribe

Who is the target audience? What is it advertising?

Who is Radio 1 aimed at?

15-29 Target……..Average listener: 32

Research what they’re about: genre? speech or music based?

How do they appeal to their target audience?

What does their branding say about the station?

Would you agree with the target audience?