Traditionally, companies have used CRM to evaluate, track and capitalize on the customer experience while the employee and candidate experience has been hidden in a series of disjointed systems. Applicant Tracking, HR Information, Human Capital Management and Learning Management systems capture valuable data, while nobody outside of HR has access or insight.

The Salesforce platform connects these data silos to create an integrated HR system that enhances the employee experience while adding value to the business through a 360-degree employee view. We call this approach Employee Relationship Management, or Traction ERM.

INVEST IN YOUR EMPLOYEES AS YOU INVEST IN YOUR CUSTOMERS

Most candidate experiences are stressful, unpleasant, and slow. But when considering that an unsuccessful candidate may be your next client, ensuring they’re left with a positive brand impression is critical.

When building your candidate experience, here are three questions you should consider:

• How do you nurture candidates down a path that leaves a strong positive impression?

• How do you brand the candidate experience? • Are you treating unsuccessful candidates as future

client leads?

By leveraging insights gathered from analyzing your hiring process you can start to deliver a faster, more enjoyable experience that transforms candidates into advocates.

THE CANDIDATE EXPERIENCE: YOUR NEXT CUSTOMER?

1PRO TIP: We can learn a lot from marketing automation best practices. If you treat a candidate like a lead in a marketing funnel you can nurture them down an experiential path and track their activities.

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Businesses need a way to better manage the employee experience, from hire to retire. While other departments look to integrated platforms, HR typically lives in siloed applications. This results in a candidate and employee experience that does not reflect the degree of investment made by HR.

Incumbents in the market such as Dayforce, Ultimate HR and Workday are doing their best to integrate with various HR systems but miss the mark in connecting people data with the rest of the business.

Enter Salesforce. By leveraging the same platform as complementary business functions like Sales, Marketing and Service-related teams, disparate data can be centralized to better understand how various business metrics are tied to individuals.

STOP THINKING APPS, START

THINKING PLATFORM

With Traction ERM, organizations can leverage Salesforce and Einstein Analytics to ask and understand important questions such as:

• How do we increase employee retention rates?• How can we be more responsive to employee

requests? • How are my employees affecting customer

satisfaction metrics? • How are we planning for succession? • What attributes make for a successful employee in

certain roles?

It’s clear that companies are failing to capitalize on people data. ERM allows businesses to generate insights from the behavior of their employees to drive strategic data-driven business decisions.

CAPITALIZE ON DATA DRIVEN

DECISIONS

Generate individual-level insights with Salesforce that elevate the HR team to trusted

business advisors.

The key benefit of Traction ERM is the ability to generate a 360-degree view of your employee and their experience. Below is a modular view of an ERM platform that leverages machine learning to enhance predictability and gain valuable insights that organizations cannot achieve without robust analytics.

ERM’SMODULARIZED

APPROACH

PERFORMANCEMANAGEMENT

LEARNING + DEVELOPMENT HRIS OPS

SUCCESSIONPLANNING

ENGAGEMENT WELLNESS

WORKFORCE PLANNING

TALENTSOURCING SELECTION ONBOARDING

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There is nothing worse than seeing an employee leave for a “better opportunity”. Build structures that use people insights to design roles that allow employees to flex the muscles they enjoy flexing, while also providing opportunities to develop in other areas. This is how you create lasting employee engagement.

BUILD ROLES AROUND PEOPLE; MEASURE

REAL ENGAGEMENT, NOT HAPPINESS

So far, we’ve established that there is a disparate nature to most HR systems. But we also know that for businesses to compete, they should be leveraging people and behavioral data more effectively.

Building an ERM solution on the Salesforce platform allows HR departments to connect information previously living in disparate systems, spreadsheets and on employee desktops. With data centralized in one platform, companies gain a 360-degree view of the employee – from hire to retire – that transforms HR into a trusted business advisor actively involved in making organization-wide decisions.

SALESFORCE FOR HR

604.620.6040

sales@tractionondemand.com

tractionondemand.com

THE TRACTION ON DEMANDSTORYAs a values-based, culture-driven company, Traction on Demand scoured the market for a platform that put the individual’s experience at the forefront. Unable to find the right fit, we built Traction ERM on the Salesforce platform. Since implementation, our solution has allowed us to process thousands of candidates, hire hundreds of new employees and grow a world class organization.

With Traction on Demand’s former head of HR now leading a newly formed Traction ERM team, the organization has set out to highlight the value of people data and develop integrated HR systems.

Since 2014, Traction on Demand has been consistently recognized by the Canadian HR Awards for our use of technology in the space.