invest in america membership enhancement solutions overview

Solutions for High Performing Organizations

INVEST IN AMERICAMEMBERSHIP ENHANCEMENT

SOLUTIONS OVERVIEW


AGENDA• Value Proposition

• How it Works

• Membership Enhancement Programs

• Impact – Its Working

• IIA Offers – Grow Loans, Generate Income, Increase Value of membership & Transaction Volume

• Best Practices

• Integrating IIA into your Core Services


IIA VALUE PROPOSITION

• Credit unions can improve membership value and their bottom line with Invest in America, by linking exclusive discounts to their core services– Increase auto loans – increase auto loans and member loyalty

through Credit Union Member Discount from GM

– Earn non-interest income - income opportunities through the Sprint* Credit Union Member Discount and Member Connect*

– Increase debit/credit card usage – by offering Member Rewards discounts from TurboTax, Shop America and other Member Rewards partners

* Requires separate marketing agreements


AWARD WINNING PROGRAM!!

• 2009 CU Journal’s Innovation of the Year Award

• 2012 NCUF Herb Wegner Memorial Award for Outstanding Program


HOW IT WORKS

• Credit unions integrate the various discounts into their value-proposition and connect/promote them with their core services to increase volume and the value of membership. Examples:– GM Discounts Auto Loans

– Shop America Credit and Debit Cards

– Sprint Membership enhancement & revenue to support cu initiatives


IIA MEMBERSHIP ENHANCEMENT OFFERS

Credit unions choose to support various offers based on their needs or goals:

– Big Ticket - GM Preferred Pricing / Auto Nation Direct – provide opportunities to generate deeper loyalty and additional auto loans

– Sprint Wireless Services* – Personal and business wireless provides opportunity to earn additional non-interest income

– Member Rewards – Provides opportunity to generate deeper loyalty and increased credit/debit card transactions with discounts from Shop America, TurboTax, Dell, Member Connect, DIRECTV, FTD and more

For complete details or to sign up visit: http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html

* Requires separate marketing agreement

http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html


IMPACT

Partner Center provides credit union related information

Credit Union Finder so potential members can find you

Tips and tools to help members save money

Consumer information on credit union differentiation

Rotating banners regarding current offers

Access via social media sites

Member testimonials about why they love their credit union


IMPACTMetric Program to Date

(Dec 08 – Jan 12)

League Participation 46

# Supporting Credit Unions 3,352

% of CU membership 80%

# of CU members 72,282,575

# Vehicle Sales 499,540

# Sprint Supporting CUs 1,600

# Sprint Activations 1,382,871

$ CU Members saved on Autos Over $340 million

$ CU Members saved on Sprint More than $172 million


GROW LOANS


CREDIT UNION BENEFITS• Preferred Pricing on GM vehicles to help drive loans

• CU loan links on GM discount microsite

• Generated over 490,000 sales since inception

• Promote greater member savings with your low loan rates on top of the GM discount

• Enhance value of membership


HELPING CREDIT UNIONS GROW LOANS

Credit Union Loan links on GM micro-sites:

• IIA is currently collecting credit union loan page links to add to our micro sites:

– Easy access to your loan app or loan page

– Drive more auto loans to your credit union and extend GM Preferred Pricing to your members

Find a Credit Union tab added below Find a Dealer

GM Credit Union Micro Site



Special Promotions• GM Private Offer

– Ran for 2 months • 11/2/10 – 1/3/11

– Member incentive of $1,000

– Stackable on: • Credit Union Member Discount• Other Public Incentives AND• Employee Pricing.



Chevrolet Silverado 1500 LT Extended Cab 2WD

0% for 60-Month Dealer

Financing

3.9% for 60-Month Credit Union

Financing

Vehicle Price $31,615 $31,615Down Payment $2,000 $2,000Consumer Cash $0 $4,500Invest in America Discount $1,672 $1,672

Loan Amount $27,943 $23,443Monthly Payment $466 $426Total Savings From Financing at Your Credit Union: $2,400

Help your members do the math!

• Dealer financing offers are generally in lieu of consumer cash incentives

• The table to the right, from CUNA’s daily rate comparison from 1/24/12 (http://www.creditunion.coop/ratedex.php), has the average CU rate for a 60 month new car loan at 3.44%

• The Silverado example, at right, shows your members can either get 0% for 60 financing or a consumer cash incentive of $4,500.

• By using the consumer cash incentive combined with credit union financing (in this case at 3.5%) your members save $40 each month or $2,400 over the life of the loan

• Additionally, research conducted by GM, shows credit union members value the Credit Union Member Discount above other incentives such as $1,000 gas cards, $500 bonus cash and a free two year satellite radio subscription

• Combining the ability to overcome low rate dealer financing with the value members put on the Credit Union Member Discount, and you have a very powerful offer

• Your challenge is to get in front of your members and help them do the math before they visit a dealer

http://www.creditunion.coop/ratedex.php


AVAILABLE REPORTS• Report s located on Partner Center and are

exportable to Excel for easy use

• GM authorization request report identifies members that requested a code from GM

– Includes street and e-mail addresses

Hot leads you can use to follow up with members!

• Additional reports identify sales for Member Rewards Program

Credit Union First Name Last Name Address City State Zip Email Registration Date

Status

Sample Credit Union George Smith 39832 Spacely Dr Novi MI [email protected] 3/19/2011Requested

Sample Credit Union Jane Jones 25797 Coggswell Southfield MI [email protected] 3/18/2011Requested

Sample Credit Union Judy O'Hara 45090 Rosy Lane Farmington MI [email protected] 3/16/2011Submitted

Sample Credit Union Elroy Reed 8203 Astro Dr Wayne MI [email protected] 3/12/2011Requested


GENERATE INCOME

Exclusive/special incentives that help drive membership value and income for you

http://www.lovemycreditunion.org/Sprint_169.html


• Marketing incentives for participation is a great way for credit unions to earn non-interest income

• Effective tool to promote the added-value of membership

• FREE marketing materials for statement mailings, web site and in-branch distribution

• Unique offers available only from Sprint

• Sprint handles all member service needs

• Opportunities to work with local Sprint stores to support community businesses

CREDIT UNION BENEFITS


SPRINT OFFER

• Member Discounts– 10% off most regularly priced service plans

– Waived activation fee on new accounts

– Waived upgrade fees

• Business Discounts– 15% discount on most corporate recurring charges

– Waived activation (new accounts) and upgrade fees

– Equipment discounts

– 20% off accessories


MINIMUM MARKETING REQUIREMENTSContract Year = October 1 of each year – September 30 of the following year

• Place a Sprint insert in one quarterly mailing per year

• Display Sprint take ones and posters in credit union lobbies

• Publish approved Sprint articles in 2 quarterly newsletters

• Place Sprint web banner on credit union web site

• All Marketing materials are provided FREE of charge!

• Get started now and join over 1,500 credit unions already supporting the Sprint CU Member Discount Program!


PROMOTIONS - SPRINTPoster

Take-One

Web Banners


INCREASE VALUE OF MEMBERSHIP


• Enhance Online Banking Services: 81% of TurboTax users also use online banking

• Build Member Loyalty: 95% of members felt favorable toward their credit union for making a TurboTax discount available

• Retain Members: 64% of credit union members would go to Turbo Tax directly or go to another financial institution if it was no longer offered by their credit union.

• Provide a Member Appreciated Discount: 52% of members purchased TurboTax through their credit union website due to discount

• Increase Assets: 82% of CUSG credit union members directly deposited their tax refund with the credit union offering TurboTax to them.

• Cross-Sell Products & Services: Drive traffic your website to increase awareness about your other products and services

CREDIT UNION BENEFITS


Partner Premium Standard

Member Offer 15% All Federal Products 10% Federal Deluxe

Credit Union Requirements

• Send two or more dedicated TurboTax emails to members (early January and mid March)

• TurboTax banner above-the-fold on your homepage (December – April)

• TurboTax banner or Text Link above –the-fold on on-line banking page(s) (December – April)

• TurboTax banner above-the-fold on your homepage (December – April)

• TurboTax banner or Text Link above –the-fold on on-line banking page(s) (December – April)

Sweepstakes Participation

• Enroll at the Promoter Level • Send at least 1 email by 1/26/12 with a link to

the co-branded sweepstakes microsite• Place a sweepstakes banner & link to the

sweepstakes cobranded microsite above-the fold on the home page of the CUs web site & OLB home page or account summary page from 1/5/12 – 2/21/12

• Include sweepstakes messaging on an insert/e-statement or newsletter by 1/26/12

• NA

TURBOTAX OFFER


Standard Size and Custom Web Banners

HTML E-mail Templates

Free Lobby Posters and Co-Branded Statement Inserts Shipped to Your

Mailing House

Co-Branded TurboTax Website with Your CU Logo and a Cross-Sell

Banner

15% Discount on All Federal Products

Members who start a TurboTax return will be entered into a

sweepstakes

CUSG FUNDS AND PROVIDES TURNKEY MARKETING PROGRAMTO PROMOTE TURBOTAX AND DRIVE MEMBERS TO YOUR WEB SITE


• Provide discounted tax prep services to the 60% of your members that prefer to file their taxes with a local tax professional

• Premium CU member instant discount: $30.00 Off • CUSG provides free, co-branded printed coupons to include in your December or

January statements.• JH provides national coverage:

• Over 6,000 tax preparation offices during tax season• Convenient office locations near the vast majority of your members

• Unlike other tax prep franchises, JH doesn’t use tax prep as a tool to acquire customers from Financial Institutions

• FREE Accuracy Guarantee* with every paid return• No appointment necessary• FREE Refund Estimate

* Terms and conditions apply. Ask a tax preparer for details.

Over 300 credit unions partnered with CUTS

last year to offerJackson Hewitt

JACKSON HEWITT OVERVIEW


1. CUSG funds and provides all marketing collateral: Coupons, statement stuffers, newsletter articles, email templates

2. Your credit union promotes JH offering to members3. Your members receive a hard copy coupon via statement stuffer, in-branch and/or

printing a website pdf4. Your members redeem the coupon at Jackson Hewitt office and receive an instant $30

discount5. JH/CUSG track all JH coupon redemptions and provide report at the end of tax season

Sample Co-Branded Coupon

HOW THE JACKSON HEWITT PROGRAM WORKS


GROW TRANSACTION VOLUME

• Incentives on every day items that help drive card usage and membership value– Shop America– Dell– Direct TV– FTD– Allied– Members Home & Auto

http://www.lovemycreditunion.org/MEMBERS_Auto_Insurance_636.html

http://www.lovemycreditunion.org/Allied_Van_Lines_170.html

http://www.lovemycreditunion.org/Shop_America_585.html

http://www.lovemycreditunion.org/DIRECTV_531.html

http://www.lovemycreditunion.org/Dell_752.html

http://www.lovemycreditunion.org/FTD-384.html


AVAILABLE RESOURCES• Free ready-to use marketing

materials including:

• Customization and campaign execution services available

• Monthly newsletter

• Frontline Staff Resource Guide

• National program support

•Email blasts •Newsletter articles •Take Ones

•E-Statement Artwork •On-hold Messages •Statement Inserts

•Logos •Posters •Website banners


HOW TO INTEGRATE IIA

• Prominently display the Invest in America program marketing materials in your lobbies - posters and take ones

• Prominently display the IIA web banner that links to www.LoveMyCreditUnion.org, on the home page of the credit union’s website

• Publish quarterly IIA article in credit union’s newsletter

• Use the poster as a flyer in your new membership packets and SEG communications

• Send the emails created by Invest in America to your credit union members who have opted in to receive communications from you


HOW TO INTEGRATE IIA

• Create an internal page on your website which lists out in detail all the credit union member discounts available.

• Create a web banner on your homepage which links to that page for easy navigation

• Use the videos created by CU Solutions Group in your digital displays to encourage members to learn more about Invest in America

• Promote Invest in America on your outdoor electric signs, drive thru wraps and ATMs

• Place ads in your local paper and local news websites• Include discounts in your credit union’s Member Rewards Program• Promote Invest in America on your most visited website pages.


GETTING STARTEDRecommend steps for getting started:

• Select the IIA programs that fits your credit union’s goals and objectives

• Visit http://www.lovemycreditunion.org/Credit_Union_Sign_Up_Forms_147.html to sign up to support the IIA Big Ticket, Member Rewards or TurboTax program or obtain a Sprint or Marketing Agreement

• Train staff and distribute frontline staff resource guide (e-mailed the first of every month to supporting credit unions)

• Provide Invest in America with a link to your loan application page to make that available from the GM credit union micro site

• Utilize available materials to inform your member




NATIONAL BUSINESS CONSULTANTS• Curt Belaney

(Connecticut, Delaware, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, Washington D.C., West Virginia)800.262.6285 x [email protected]

• Robert Bearden(California, Nevada, Oregon, Washington)800.262.6285 x [email protected]

• Colleen Meek(Alaska, Arkansas, Arizona, Colorado, Idaho, Indiana, Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Utah, Wyoming)800.262.6285 x [email protected]

• Leslie Norush

(Alabama, Florida, Georgia, Hawaii, Illinois, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Wisconsin)800.262.6285 x [email protected]

mailto:[email protected]




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