FOUNDERS: Tyler Droney

Lucan Schmidt

Brandon Salvador

ABOUT THE COMPANY

 GroceryU is a grocery delivery service serving the main campus of the Pennsylvania State University and the surrounding residential areas

  Eliminate the hassle of finding a way to the store   Save time by ordering from your home   Offer reasonable prices and a wide variety of

products   Have groceries delivered right to the convince of

your home

THE IDEA  November ‘08  Five male roommates

  Two years living downtown State College with no vehicle

  Hassel of taking the bus   No large grocery stores within walking

distance   Always ran out of food and had to eat out more

resulting in spending more money

  Spring semester of ’09 initial brainwork began

START-UP  Declined for a loan needed to come up

with an investment strategy to obtain the necessary start-up funds   Nine Investors

  Majority being family and friends

  Other start-up setbacks?

 LAUNCH: AUGUST 31, 2009

HOW IT WORKS  Free sign-up

 Browse our store and add groceries to your cart   Over 3,300+ items available

 Choose a delivery time (4pm-10pm)  Groceries are delivered next day to your door

if you place your order by 2am

WEBSITE HOMEPAGE

ADDITIONAL FEATURES  Different weekly sales  Ability to save grocery lists for future

orders  Numerous aisles to shop from  Parents/guardians can add funds to their

son’s/daughter’s account  Refer-a-friend feature allows you to tell

your friends while earning an extra $5  We accept all major credit cards, Lioncash+,

and GroceryU funds  We gladly accept any product suggestions

CURRENT OPERATIONS

 Over 150+ accounts created  Approximately 70+ orders successfully

delivered

 Average of $80 per order  Average of 2 orders per day

TARGET MARKET

 Students   Off campus

  Also on campus (orders are just typically less)

  No vehicle   No meal plan

 Permanent residents of State College   Retirement communities   Single parents   Handicapped persons

MARKETING

Flyer

T-Shirt

Magnet

OUR VEHICLE

THE COLLEGIAN

 Ad and Article   A lot of response from article   15 day advertisement

BANNER  Provided alternative beverages and food

  Such as bottled water, chips, juices, ect   This allows us to hand out flyers as well as

hang up our banner

LIONMENUS  Three month campaign

  Delivery   Order Online   Search

FACEBOOK   285 registered fans

  Multiple sign-ups   Promo codes specifically for Facebook

BROCHURE

 More informative compared to flyer   Used at retirement communities and senior

citizen homes   Use to hand out to the residents in the area   Also used on weekends (especially home

football weekends) around town to hand out to the parents/guardians of students

FUTURE PLANS:   Placing brochure in move-in packets for

apartments in town; and even FTCAP for incoming PSU students

PAPER MENU

 Alternative to online ordering   People who don’t have internet access   May not know how to use a computer

  Mainly geared towards those in retirement homes and senior citizen centers   Usually have a drop box in the commons area and

specified pick up/drop off days

STUDENT GROUPS

 Marketing 422  Marketing 450W

 English 202D  Communications

VIDEO ARTICLE (PSN NEWS)

OTHER POTENTIAL ADVERTISING

 Need to continue to best target anyone within the area that can benefit from our service   Need to adjust to consumer’s wants/needs

  New advertising you may see soon;   Ads placed in the CATA buses   Banner hanging at THON   Banners hanging at more fraternities and even bars   Ad placed in the Centre Daily Times Newspaper

WHAT’S NEXT FOR GROCERYU?

 We plan to further establish this location and continue to find new marketing strategies

 We hope to eventually reach all the student market and residences within the area

 We would like to add more zip codes within Centre County, such as Bellefonte

 Our dream: to establish this location enough to allow us to expand GroceryU to other

universities on the eastern/southern coast

WE ARE…GROCERYU!

“Where We Shop For U!”

www.groceryu.com