PORTFOLIO ASSIGNMENT 1

Portfolio Assignment

Jason Antu

Texas Tech University

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Abstract

The understanding of a well rounded education is to be explored and understood. It is in various forms of

combining and augmenting skills and knowledge to create a unified understanding combined to showcase our

value and worth to an employer in a portfolio.

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Jason Antu

5404 Jarvis jantu8@gmail.com A 8067291110 Lubbock, TX 79416

PROFESSIONAL PROFILE Highly motivated and balanced trained sales and marketing background with

demonstrated ability to exceed performance goals, improve customer satisfaction levels, solve problems and build lasting relationships

EDUCATION Bachelor of Science in University Studies with an emphasis on Public

Relations, Mass Communications, Leadership and Development.

RELATED COURSEWORK Solution Sales Business Development Marketing Communications The Art of Persuasion Consumer Behavior

SALES EXPERIENCE Sales Manager 1/2012-8/2013 Prime Mobile AT&T Lubbock, TX

• Consistently attained over 100% of all monthly sales goals for wireless,t.v and internet sales.

• Provided high quality customer service to sustain customer base and acquire new business. Up-sold over $10K of accessories and achieved a 90% client retention rate.

• Trained new employees on internal customer relationship management systems, proper sales technique, and management of customer interaction.

• Maintained and updated customer clientele book for future call-backs of sales on upgrades, accessories, and referrals.

Photographer 2/2010 - present www.photosbyantu.com An2 Life Photography Lubbock, TX Photographic digital art sercice.

• Collaborated with a creative design team to complete projects on tight deadlines.Conducted all photo shoots in a calm and professional demeanor.

• Worked with clients to guarantee satisfaction with advertisements.Explained price and package details to customers

• Improvised photographic methods and techniques.Collaborated successfully with a variety of personalities and work styles.

ACTIVITIES Event Coordinator, Costco company party Volunteer, LULAC salsa night fundraiser

OTHER SKILLS Excellent communication and people skills, self starter, quick learner, reliable, and organized. Proficient in Microsoft Vista, Windows , PowerPoint, Word,Adobe Photoshop, Lightroom

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DEFINITON OF INTEGRATIVE STUDIES

The ablity to harmonize and unify knowledge bases into one synergistic pool of understanding. With the

ability to view complex problems for multiple perspectives and angles.. Utilizing multiple fields of study by

unifying their knowledge base into one central source of information.

INTERDISCIPLINARY METAPHOR

The forward movement of progress is a machine of ambition. This machine is composed of parts and the

most crucial of them all is the gears. I am the gears of this machine, I grind through without eloquence or

prestige, but with tenacity and determination.

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PERSONAL NARRATIVE

History

The journey of my progression into an academic endeavor here at Texas Tech began long ago. One of

the major factors that came into play was in fact several experiences from my childhood. It begins with having

an abusive alcoholic father at the begging of my life. My first memories I have of him were abusing my mother

and myself. He was also very absent throughout much of upbringing which left my mother to struggle raising

me mostly on her own. There lead to several instances of emotional and financial hardships as we struggled.

There was two separate instances where we were in fact homeless and living out of a vehicle. But despite these

hardships my mother mad sure to brand me with an understanding that life only creates obstacles and not road

6 blocks. Her biggest concern was always for my well being and for achieving the most opportunities possible to

bring me out ahead in life. As we steadily came back to a stable life, I found myself working a job while going

to school to help support my mother at home. This responsibility was put on me from the moment I was legally

able to bring home a paycheck. This engraved me the emphasis of having an income to provide a means to live

off of. Now while I do credit this to creating a work ethic I would not have had otherwise, I believe this also

unfortunately created my academic imbalance. This resulted in prioritizing my job over my academic

responsibilities. This followed me even to my studies here at Tech. My natural instinct came to be that work

was always more important than school. So this resulted in my history of always having a full time job every

year I've been at Tech, and this always yielded a higher stress load that created a less than desirable grade point

average. Because of this imbalance I have always struggled academically in achieving higher grades. However

with my interests in certain disciplines becoming more and more apparent. I slowly began shifting my attention

from working full time, to understanding my responsibilities as full time student having more importance. I then

felt an empowerment over my own academic interests that gave me inspiration to succeed in my goals of

graduating. The experiences I have gained here are undoubtedly invaluable to me in my maturity as a student

and as a career minded adult.

Life’s Trajectory

As I progressively move forward in my academic endeavor, I find that my long term goals are becoming

less abstract. It has been since the inception of my coming to Texas Tech, that I have had mixed success in

deciding what I would like to do. The main item that I have found that is I would like to have a financial success

and abundance despite as well as prestige with my career choice. As time began to progress the reality of the

situation is that what I would like be doing for the rest of my life came into play of how I would enjoy the

quality of my life. So there came in point as to what I would do to enjoy this career field that would finance my

life. So there came into play my decision to pursue items that I found as enjoyable and looked for a means to

expand on them academically. So thusly I came to a point where I enjoy persuasive speaking and conveying

7 information from one party to another. This yielding a study in Public Relations. I paired this with Leadership

and Development as I would like to embrace my own entrepreneurial spirit. This stems from my interest in

photography and graphic art, as I have already started up a small part time business doing these items. So

ideally I would like to have a larger cliental base that would support a livable income, more optimistically I

would like to be a freelance graphic artist for music artists and celebrities if possible. My designated sources

would be in how to market myself and possibly my work. I have already taken steps in better educating myself

in Public Relations. The only other outlet I would find value is expanding my knowledge in graphic arts. The

underlying dilemma is the overall risk that I am taking. Its in the understanding that I am using my academic

studies in these three disciplines to support my entrepreneurial endeavors rather than looking for a concrete

guaranteed career.

Connection

My immediate actions are thusly to access my options and collect as many tools as possible to assist in

my goals. The main objective to reach my desired outcome, must be taken in a series of steps. The main is to

take as many relevant classes to my areas of interest as possible. The goal here is make them as useful to me as

possible in order to aid my efforts. Now the conflict lies in that my career path is a very unique one. So I would

either need to find a internship in one portion of my desired career field, or look for an internship that has

multiple areas most similar to mine. I would look through the career center, the career fair or through any

resources that I may find beneficial to the cause. I would also do more work in this area to make myself as

experienced and as marketable as possible. The last and final item on my criteria, would be to graduate from

Tech itself. In the journey toward my ideal career, I would need the support of having my accomplished degree

in University Studies. I would then utilize an experiences gained to further aide in any efforts at

entrepreneurship

The bases for more my University Studies around my three general areas of focus. The main being in

Public Relations as it relies heavily on establishing and maintaining relationships. I have always had a strong

8 suit for being an ambassador in lots of my social endeavors, as well as a sales background. I fell like PR would

enhance those skill sets that I already possess. Mass Communications is the second area of concentration. I felt

as if studying communication and how it varies in social settings, as well as in various groups would be crucial

in any business field. To understand how to convey information or transmit knowledge from one person to

another more effectively seems extremely crucial to many business and personal settings. The final area of

study is that of Leadership and Development. The skill sets in this area those that are most crude for me and

could use the most refinement. The raw un tailored efforts in managerial and leadership skills have always been

without form Having some basic knowledge and structured guidelines to follow makes this a valuable tool to

cultivate my own leadership skills. The combined education and work experiences I have gained, ideally are

contributing to my reservoir of knowledge. My passion is for creative art in photography and graphic design.

While my areas of study are focused on communicating and building relationships, I feel that a job in digital

creation could benefit in being able to convey its internal communication channels more efficiently with my

unique combination fields of study. A career in a graphic design studio or even media arts develop firm would

be greatly enhanced by strengthening its interior structure ,and reinforcing its communication channels. A

career that would allow me to express innovative ways to create a more efficient work environment that would

yield more satisfactory results is the ideal career path for me.

Continuity

The underlying theme that I have found in my life line leading up to academic ventures here at Texas

Tech is my tenacity. Along with my tenacity is my work ethic. I do not have a desired work balance as others

due, nor am I gifted with an abundance of intelligence or eloquence for an active academic presence. But it is

despite these hindrances I still grind my way through the obstacles and I still yield results and success to greater

extent. So I see myself as a weathered gear to a machine of progress. I grind my way through masses and

continue moving forward with sheer will and desire to achieve a greater life than what I was first given. The

9 understanding that despite not having a guarantee in succeeding with my photography business, Im still arming

myself with a very valuable set of skill that gives me an advantage in the career world. This being paired with a

childhood that forged a work ethic that does not waiver or yield in the face of difficulty. I feel an empowerment

with my tools that I have created and gathered along my path. This will give me a better preparedness in any

workplace environment. But, more ideally not in the workplace that I get hired on, but in the workplace that I

create on my own.

PORTFOLIO

Utilized Public Relations marketing analysis to develop marketing advertisement for photography

business.

1. Objective Statement

The objective is to create audience awareness by 15% with female fans by February first, as measured by appointments and facebook likes. EMOTIONAL: REACTIVE

1.BANDWAGON STRATEGY- "making an idea seem contagious can make the idea seem

even better" An2 Life Photography use of the strategy . Showcase that many people are switching to

boutique photography , vs traditional studio shoots . Tactics for strategy

a). Showcase numerical statistics of how much people will invest on photos. b). Demonstrate through a portfolio the growing number of cliental that is increasing. PROACTIVE STRATEGY

3.PARTNERSHIPS Aliening with mutually beneficial partners to better the organization as a whole.

An2 Life Photography use of the strategy - Build relationships with local business that

could spread business with a larger female cliental.

Tactics for strategy

1. Seed out to local business that relate to client interests Wedding photography

Go to bridal shops

bakeries

tuxedo rentals

hair salons

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Boudoir Photography

Got to lingerie shops

hair salons

nail salons

spas

Infant Photography

Infant Clothing stores

Infant delivery rooms

2. Exchange referrals with local business in exchange for their referral of the photographer

YMCA

Local Restaurants

2. Objective Statement

The objective is to increase sale by 20% in overal clients fans by February first, as measured by

number of appointments and by total revenue generated.

LOGICAL:ACTIVE

1. NOETIC STRATEGY- —" The noetic or attribution approach relies on highlighting an

association that gives the target public and the organization some common ground on which to share their perspectives." An2 Life Photography use of the strategy. Highlight the common understanding that

clients and the photographer want personalized and memorable pieces to showcase the quality of the work. Tactics for strategy:

1. Showcase that the photographer relies on positive reviews, and will do consultation before any shoot to make sure needs and expecations are being set.

2. Perform a post purchase followup and survey to convey a vested interest in client satisfaction.

11 PROACTIVE STRATEGY

4. Adaption = the willingness and ability of the organization to make changes necessary to

create harmony between itself and its key publics An2 Life Photography use of the strategy - Showcase the flexibility of the photographers

ability to meet clients needs.

Tactics for strategy 1. Offer to meet at any desired location for the client. 2. Offer additional services such as printing to clients that do not want the hassle of

printing themselves.

CREATAVIE WORKS AND LOGO AND BRAND NAME FOR BUSINESS

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REFLECTION

Overall the course has been helpful in forcing me to think about what it is that I want to accomplish and

achieve with my degree. It has also helped decipher and understand what it is exactly that my degree is

composed of and how to better utilize it. I have also gained a confidence in knowing that I have a very

innovative degree that is becoming more and more desirable out in the career field. This will be a very valuable

asset to understanding myself and how to better market myself.

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Portfolio Grading Rubric

Criteria Points

Possible

Points

Earned

General

Paper adheres to APA formatting (title page, citations, references page, etc.).

Proper grammar and spelling in each component. File Name correct. The

portfolio is submitted as one Word Document. This rubric pasted at the end of the

assignment.

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Resume

Resume should be formatted and adhere to the instructions given in the lecture. 40

Definition of Integrative Studies 10

Interdisciplinary Metaphor 10

Screenshot of Integrative Studies Home Page. 10

Personal Narrative

This portion of the assignment should clearly be revised from the narrative

assignment you turned in earlier in the course. 20

Choice of Essay or Relevant Sample (artifacts)

You should have at least one sample of your work for each of your three

concentrations. Each artifact should be clearly labeled with the corresponding

concentration.

Student discusses different types of portfolios, why they are meaningful for

interdisciplinary students, the type of portfolio they are most likely to construct

before graduating, and why they chose that type (at least 3 pages).

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Course Reflections (2 pages)

Student identifies key concepts of course and reflects on learning. Student should

also provide critique of the course content and assignments. Student should

discuss how INTS will help synthesize learning in three areas of concentration.

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Total 200

Instructor Comments: