introto salesforce with star wars help

27
Salesforce: an introduction

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This is a training that I created for Spark staff to use to learn some of the basics of salesforce. The formatting is a little off on slideshare, so if you're interested in the correctly formatted version, check is out here: http://kevinverhoff.com/portfolio/

TRANSCRIPT

Page 1: Introto salesforce with star wars help

Salesforce: an introduction

Page 2: Introto salesforce with star wars help
Page 3: Introto salesforce with star wars help
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Objectives

SSMWBATCreate Accounts, Contacts, Leads and Campaigns on Salesforce

Define Accounts, Contacts, Leads, and Campaigns

Use various Salesforce functions to track and plan recruiting campaigns

Utilize the BCC function and log calls Log calls

The possibility of successfully navigating Salesforce is approximately 3,720 to 1.

Page 5: Introto salesforce with star wars help

Agenda Getting started

Logging in to Salesforce Taking a look around

An Overview of recruiting How it all fits together Creating and finding accounts, contacts, and campaigns Tracking

Conclusion: What’s Next More about Campaigns Basics of reports Deciding what to do

A lot to learn, there is

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Logging into Sparkforce1. Receive your password: you will receive an email from Salesforce with an auto-generated

password2. Login to Salesforce at: www.salesforce.com Your Salesforce username is your email address3. Create a new password: When you login for the first time, you will be asked to create a

password.

If you don’t have your salesforce accounts yet, use mine:U: [email protected]: *****

IT’S A TRAP!

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The Main Page Access to EVERYTHING!

Page 8: Introto salesforce with star wars help

Agenda Getting started

Logging in to Salesforce Taking a look around

An Overview of recruiting How it all fits together Creating and finding accounts, contacts, and

campaigns Tracking

Conclusion: What’s Next More about Campaigns Basics of reports

Beep Beep Boop!

Page 9: Introto salesforce with star wars help

Some Terms (called “Objects”)

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How it all works: Accounts, Leads, Contacts

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How it all works:Campaigns

SP 2012 Alderaan Campaign

FA 2012 Alderaan Campaign

FA 2012 Tattooine Campaign

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So…What’s what?

1. Account2. Campaig

n3. Contact4. Lead

a. A person we don’t know

b. A way to bring together different types of accounts and leads

c. An organization (Business, School, etc)

d. A person we know (a mentor, student, teacher, etc)

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Creating and Finding Objects

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Exploration Contact: John **** Lead: Alexys *** Account: Oaklandish Campaign: Spring 2013 San Francisco

Program“Aren’t you a

little short for a

stormtrooper?”

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Leads vs. Contacts

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Converting Leads

Convert Leads You Can

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Account, Contact, Lead, or Campaign?

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A Bit Of Practice

1. Create a Contact for Yourself2. Use the Account: “Spark Bay Area”3. Look up the following “objects”.

1. Sarah ***2. Jess ***3. Mariana ***4. Check out other accounts,

contacts, and leads – How do they all fit together?

Page 19: Introto salesforce with star wars help

Agenda Getting started

Logging in to Salesforce Taking a look around

An Overview of recruiting How it all fits together Creating and finding accounts, contacts, and campaigns Tracking

Conclusion: What’s Next More about Campaigns Basics of reports Deciding what to do

Salesforce keeps track

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Logging Activity Activities

Calls In-Person Meetings E-mails

You wanna be a mentor?

Great!

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Using BCC

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How to log calls manually

1. Go to the Contact’s or Lead’s Page2. Scroll down to “Activity History” 3. Click “Log a Call”

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Agenda Getting started

Logging in to Salesforce Taking a look around

An Overview of recruiting How it all fits together Creating and finding accounts, contacts,

and campaigns Tracking

Conclusion: What’s Next More about Campaigns Basics of reports

We’re at the end. Now it’s time to

destroy the Death Star!

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We Just Conquered…

1. Create Leads for “new people”2. Convert them to contacts when they respond

to your messages3. Keep track of your phone calls/e-mails/etc with

them

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The next thing to conquer…

Using Campaigns Categorizing Potential

Mentors Using reports to

prioritize action

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Other Salesforce Jedi Tools

http://www.youtube.com/sparkforcetrainingVideos on everything Spark-

Salesforce Related

Salesforce Program Manual on the ServerPretty much has everything you could

want!

Spark Staff!I’m glad to help!Our Jedi Master, Kelly Dwyer (kdwyer) in ChicagoAlso Chicago Jedi Knight, Taylor Sawyer (tsawyer)

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You are now a Salesforce Jedi!