introduction & welcome … it works like a magnet static no glue needed sticks anywhere
TRANSCRIPT
Introduction & Welcome
… IT WORKS LIKE A MAGNET
Static no glue needed Sticks anywhere
Background VTT, Neste, Borealis Co-operation with Major Plastic &
Fiber producers Paper Industry - Stora-Enso, UPM Staticks –Product Mix IRP + Patent Protection
Technology transfer - Microbiology RNX HighTechMaterials, Wulff,
Rahmqvist, Rader, Stick-it, && OEM Nano-Technology
Brands – Co-operation
Targets – Introduce Staticks to: All Major Printing Houses All Major Advertising
Agencies All Major Publishing Houses All Major Office Distributors Europe, USA, Asia
Targets Segments - MC MAJOR OFFICE
DISTRIBUTORS DIRECT SALES
ORGANIZATIONS TOP500 COMPANIES HOTELS/ CONGRESS/
EXHIBITIONS COMMUNICATION COs UNIVERSITIES / SCHOOLS
Staticks - Notes MAJOR OFFICE
DISTRIBUTORS DIRECT SALES
ORGANIZATIONS TOP500 COMPANIES POST-IT –USE PERSONILIZED & COVERS
Targets Segments - Sheets ADVERTISING AGENCIES
TOP500 COMPANIES MAGAZINES & PRINTERS (INSERTS,
POSTERS, STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Sheets for Digital Printing ADVERTISING AGENCIES TOP500 COMPANIES MAGAZINES & PRINTERS (INSERTS,
POSTERS, STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Sheets – Value Proposition NEW CUSTOMERS NEW SEGMENTS – AD AGENCIES MORE WORK, SALES INCREASE
(INSERTS, POSTERS, STICKERS) DIRECT CUSTOMERS AD-ON, REPETITION IN SALES ACCESS TO TOP 200 BRANDS OWN READY MADE PRODUCTS TOY BUSINESS PICTURES BETTER THAN TEXT
Targets Segments - Inserts LOCAL MANAZINE PUBLISHERS
ADVERTISING AGENCIES TOP500 COMPANIES PRINTERS (INSERTS, POSTERS,
STICKERS) RETAIL STORES /SUPPLIERS PR/SP/ADVERTISING -AGENCIES TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
Magazine Inserts
Local Production + Export FILM - PLASTIC PAPER, BOARD PRODUCTION OF SHEETS PRINTING (INSERTS, POSTERS,
STICKERS)
TOP 200 MEGA BRANDS POLICAL CAMPAIGNS/ELECTIONS TOY BUSINESS
RNX/Staticks –Technology Transfer Acustic Applications Security Packaging Industry Protection Toy, Display Digital, InkJet-Printing Feed – Production, Companion,
Human
Technology Electrostatic Nano-Technology Surfaces, Coatings, Layers Plastic – Electric – Graphic Polymers – electric, non, semi Technology IPR transfer
Staticks –Market Potential - HugePosters, Magazines Inserts, Covers, Notes, MCDigital PrintingPrinting Houses, Web Printing- Nordic:- Europe: France, Italy, Spain, Germany- USA- Japan- China
Staticks -Arguments
SIMPLE AND EASY USE INEXPENSIVE QUICK DECISIONS FEEDBACK VERY POSITIVE SOMETHING NEW CLEAR TARGET SEGMENTS EVERYBODY HAS SOME USE HAS CONCRETE ADVANTAGES INNOVATIVE NUMBER OF APPLICATIONS HIGH TECH FUTURE MATERIAL
customer relationships
Staticks Process
PRINTER / Sheets
With Strong Salesforce
CUSTOMER X
Segments, Product Managers
COUNTRY Agent, Manager
MASTER ADVERTISING(&PR) AGENCY
Country AdAgDesigners
PUBLISHERMagazine Inserts
Magazines / SegmentsMagazines / Segments
PRINTER/ProductionLicensing Partner
Laminator/Process
Major AccountsReady Made
Digital PrintingWholesalers Production / Sub-Suppliers / Products:
a) Sheets b) Rolls/M-Insert c) MC d) Notes f) Ready Madea) Films b) Paper/Board c) Printing d) Other Statics Applications
JV&
Staticks-BannerMedia Process
PRINTER With Strong Salesforce
CUSTOMERS X
Segments, Product Managers
COUNTRY Agent, ManagerCustomer Relationship, JV
MASTER ADVERTISING&PR AGENCIES
CC, JCD, &- Major Accounts
Top500, Chains- Local Brands
Wide Format Printing/Process
Major Int AccountsReady Made
Digital PrintingWholesalers
Production / Sub-Suppliers / Products:a) Manufacturing b) Installation c) Printing d) Adv Planninga) Banner b) Hardware c) Printing d) Other Accessories
CommunitiesConstruction
Signs- Information
Multiuse- Fairs, Trailer, &
References: Major leading companies are
using Staticks –technology and products
Over 15.000 campaigns since -96
Ideas of Uses:
Sheets for Printers Magazine Insert Stickers Campaign Posters Ready Made: Maps, Calendars,
Toys
Staticks -Eco-values
Thousads of uses & applications Huge export potential Magazine Inserts Sheets Digital printing Whiteboard Staticks-Note (Post-it)
RNX-brocure-middle
CampaignPosters-brochure
RNX-brochure-Tapes,Stikers
RNX-brochure-MeetingChart
RNX-brochure-Sheets
Insert
Insert
Area Project nameEstimated workload
KPI (measure)
Target
levelleader
Value Proposition
Co-op & Other suppliers:ink, paper, Heidelberg
5-10of them
All Mr. X
New Customers,Idea to PrintersAdditional Sales
Sales Speech
Ms. Y
Distribution Partners 1
UV-OffsetPrinters
2 per dayTest Pallet
All (20)
DistributionPartners 2
Normal OffsetPrinters
2 per day +local PrintingExhibitions
Test Pallet
Top 50
9. execute the plan – Todo:-> manage implementation & change
VALUE PROPOSITION
COST STRUCTURE
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
ACTIVITY CONFIGURATION
CORE CAPABILITIES
PARTNER NETWORK
REVENUE STREAMS
INFRASTRUCTURE CUSTOMER OFFER
FINANCE
DISTRIBUTION CHANNELS
business model
