Erengul Coskunwww.valuemerge.com

Introduction

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VisionMedical Technologies in the future will be pioneerd by the ‘Open Innovations’ of

Small Medium Enterprisesin modular form

Technical Perspectives

Commercial Perspectives

Clinical Perspectives

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Value Match is not enough between

Clinical & Technical & Commercial Perspectives;

You need the

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SERVICES

MarketingApplications

Implementations & Training & Workshops

BusinessCatalyzing & Coordination

Services

In MedicalTechnologies

FocusInnovative SME’s (Small Medium Enterprise’s) in

Healthcare

Clinical & Technical Research Institutions

Relevant/side sector companies of Healthcare

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BusinessCatalyzing & Coordination

Services

In MedicalTechnologies

Business Model Innovations

New Markets

Multidimensional Open Innovations

Elegant Business Networking

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MarketingApplications

Services

In MedicalTechnologies

Specific Value Proposition

Based on

Blue Ocean

Strategy

Methods

Unique Value Innovation

Match & Merge

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Implementations & Training & Workshops

Services

In MedicalTechnologies

Clinical Applications

Intercultural ValueMerge in Business

Hand-Over to Operational Marketing & Sales

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Healthcare

Needs

& Requests

in

TR

Matched & Merged with

Unique Value

Proposition

SME 1

SME 2

Pilot Academic

Hospital(s) TR

Sales & Operations

based SME(s) TR

Academic Hospital(s)

Europe

Value Merge

Private Hospital(s)

TR

Value Merge

Value Merge

Value Merge

Value Merge

Value Merge

Investor TR

InvestorEuropeand/or

Grantand/or

Business Catalyzing & Coordination in Open Innovations Stage 1

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Healthcare

Needs

& Requests

in

TR

Matched & Merged with

Unique Value

Proposition

SME 1

SME 2

Academic Hospital(s) TR

Sales & Operations

based SME(s) TR

Public Hospital(s)

TR

Value Merge

Innovative, Simplified, Effective

Multidisciplinary Tailorm

ade Healthcare

Services

Value Merge

Value Merge

Value Merge

Value Merge

Private Hospital(s)

TR

Value Merge

Stage 2

Business Catalyzing & Coordination in Open Innovations

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Steps to the Turkish Market Phases Questions & Actions Content Action Holders Duration

Phase 1Pre-Research

Who?Involved stakeholders in the project phases; target group profiles; competitors ValueMerge &

SME

4 – 6 weeks

(Total 30 hours

charged consultancy)

What? Clinical applications

Why?Clinical, technical and commercial values; facts from the market

Phase 2Introduction Trip to Turkey

How?

When?

How much?

Interactieve discussions with the basic profile groups of the stakeholders in Turkey

Interviewing to verify the Business & Marketing Plan inputs

ValueMerge & SME 3 - 5 days

Evaluation Go / No GoDecision making regarding the market penetration in Turkey according to the collaboration strategy , impressions and the gathered information from the market

ValueMerge &SME(s) & Local Partner(s)

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Phase 3Planning & Implementation Period

Benchmarking• Marketing plan • PR plan• Project plan • Business plan • Implementation plan

ValueMerge & SME(s)

6-12 months(30 hours per month

charged consultancy)

Phase 4Rollout

Operations SME’s service becomes settled & operational in Turkish market

ValueMerge &SME(s) & Local Partner(s)

12 - 36 months

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Know How • Business & Project Coordination in Turkey in medical technologies

• “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray imaging systems

• Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy, Spain, Greece, Japan, Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems

• Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray systems

• General Application Management of HybOR (Hybrid Operating Room) solutions

• Sterilization Analysis of Hybrid Operating Rooms and the preparation of “First-of-Kind” HybOR Cleaning Protocols

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Know How (cont.)

• Applications of the “First-of-Kind” Flexible Movement solution for the ceiling mounted X-ray imaging system in Hybrid Operating room

• “First-of-Kind” Integration Applications of the ceiling mounted X-Ray system and stand alone operating table

• Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis solutions

• Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions

• R&D Experience in Telecommunication as “First-of-Kind” SW Production Environment Preparation and Activation in Turkey

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Entrepreneur & Intercultural Mentality

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Referance Projects

Teledyne DALSA Professional Imaging Management Consultancy Workshop (completed)

BMA Project Coordination in Turkey (on going)

Machnet Business Coordination in Turkey (handed over in Phase 4)

MobiHealth Business Coordination in Turkey (handed over in Phase 3)

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& Solution Partner

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