introduction to volacci weekly/monthly seo reports introduction to volacci weekly/monthly seo...
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Introduction to Volacci Weekly/Monthly SEO Reports
The application of Search Engine Optimization (SEO) is a time-consuming process. It often takes several months to experience results. At Volacci, we stress continuous transparency and provide all our clients with weekly and monthly reports. These reports provide details for your link building campaign, rankings, and traff ic.
(Note: Some sheets in the spreadsheet repor t may not appear until later in the SEO campaign.)
This report contains:
Sheet 1 - Home: Splash page for the spreadsheet. It includes the number of link building hours and the date range that those hours were used.
Sheet 2 - Summary: Summary of keywords and link building activity (directory submission, article submission and reciprocal link building) under the following heads:
• Keywords: List of keywords for which we are building links.
• Results: Sheet that tracks your keyword rankings in the search engines and the cumulative position gains and losses, week-to-week.
• PageRank: PageRank (PR) measures the popularity, relevance, quality of content and code of a webpage. PageRank is based on a scale of 0-10, with ‘0’ being the worst and ‘10’ being the best.
• Directory submission: Provides information about the number of directories your site was submitted to and the number of directories that currently listed your website.
• Article submission: Provides information about the articles submitted, number of websites the articles were submitted to, and the number of websites that published your articles.
• Reciprocal link building: Number of linking partners contacted for reciprocal links and the number of partners who have replied and linked back to your website.
Sheet 3 - Keyword Trends: List of keywords and their search engine result positions, compared to previous weeks in the Google search engine.
• Rank/position: Statistic measuring where your website is ranked in the search engines for a particular keyword. The lower the number, the better.
Sheet 4 - Page Rank: PageRank (PR) measures the popularity and relevance of a webpage - the most popular websites have a PageRank of ‘10’ (i.e. Google.com, Adobe.com), and the least have a PageRank of ‘0’. Factors that contribute to page rank are: relevancy and quality of the webpage, number of backlinks (quantity and quality), and various factors in the Google algorithm. Google updates their PageRank approximately every 3-4 months, but that number may vary. You can f ind out more information about PageRank at Google.com’s corporate webpage: http://www.google.com/corporate/tech.html
Sheet 5 - Daily Activity Report: Detailed account of daily activity by the number of hours devoted to each SEO activity:
• Directory Submission: Hours used to submit the website to link directories.
• Directory Link Checking: Hours used to conf irm the link directories submitted to have a backlink to your website.
• Article Submission: Hours used to submit your articles (written by our staff writer) to article directories.
• Article Links Achieved: Hours used to conf irm the article directories have included your articles.
• Article Link Checking: Hours used to conf irm if the article directories submitted to have a backlink to your website.
• Reciprocal Collection and Approach: Hours used to contact relevant websites for a reciprocal link trade. This also includes time used to upload partner links and time to check if they have a link back to your website.
Sheet 6 - Directory Submissions: Listing of all directory domain names for the current date range to which your site was submitted.
Sheet 7 - Directory Links Achieved: Listing of link directories that successfully added your website.
Sheet 8 - Article Submissions: Listing of all domain names and article directory URLs for the current date range that were contacted and submitted.
Sheet 9 - Article Links Achieved: Listing of all article directories that successfully added your website.
Sheet 10 - Reciprocal Contacts: Listing of all site domain names contacted and the url for the email/form submission page. Reciprocal links are two-way link exchanges. The reciprocal contacts have a corresponding link back to your webpage.
Sheet 11 - Reciprocal Links Achieved: Sheet providing information about the reciprocal links achieved. This sheet includes domain names, url for the email/form submission page, and link text used.
Sheet 12 - Three-Way Contacts: Listing of domain names of sites contacted and the url for the email/form submission page. Three-way linking is an alternate form of linking, which involves exchanging links with three websites.
Sheet 13 - Three Way Links Achieved: Sheet providing information about the three-way links achieved. This includes domain names, the url for the email/form submission page, and the link text used.