introduction to usability testing: the diy approach - ga, london january 13th, 2013

Download Introduction to Usability Testing: The DIY Approach - GA, London January 13th, 2013

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The slides from my General Assembly workshop on January 13th, 2013 (https://generalassemb.ly/education/introduction-to-usability-testing-the-diy-approach) ABOUT THIS WORKSHOP Usability testing can quickly uncover areas of an interface that frustrate users and hurt business goals but many teams put it off due to budget, time, or training concerns. This workshops will take you through a do-it-yourself approach to usability testing. We'll cover the basics (benefits, recruiting, and how to plan a test), learn how to facilitate a test to get reliable results, and how to use the testing results to move usability improvements forward. You'll walk away with the tools to hold a complete usability testing right away. TAKEAWAYS Learn why and when to hold usability testing Learn practical tools and methods to overcome time, budget or training concerns that block user testing from happening Shift the conversation from opinions and hunches to proven usability problems that your team can solve together

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  • USABILITY TESTING: THE DIY APPROACH Evgenia (Jenny) Grinblo UX Specialist, Future Workshops
  • AGENDA BY THE END OF THIS SESSION, YOU WILL BE ABLE TO... Plan a usability test Facilitate a test and identify usability problems Decide which usability problems to tackle first !2
  • INTRODUCTION EVGENIA (JENNY) GRINBLO UX SPECIALIST, FUTURE WORKSHOPS Trained in ethnographic research Work with 12 devs, multiple projects Introduced usability testing inside our process !3
  • !4 INTRODUCTION OUR STORY: BRIDGING THE GAP ! ! !CLIENTS ! ! Intuitive ! ! Simple ! Designed for everyone ! Easy to use ! Unique USERS
  • INTRODUCTION AND YOU..? Name Company / role What do you want to get out of this workshop? !5
  • !6 AGENDA WHAT WELL COVER ! ! ! How to run a 3000 fool-proof test The easiest, quickest, cheapest methods Tips on facilitating, note-taking, & prioritising How to run a usability test tomorrow Resources & tools to keep learning
  • AGENDA HOUSEKEEPING You dont need laptops yet These slides will be on SlideShare.net/JennyEvgenia Questions always welcome Short break after this part If you need to leave early, please tell me now !7
  • USABILITY TESTING: THE DIY APPROACH 0 / USABILITY TESTING: WHAT & WHY 1 / PREPARING A TEST PLAN 2 / RUNNING A USABILITY TEST 3 / TURNING DATA INTO ACTIONS !8
  • USABILITY TESTING: WHAT & WHY USER EXPERIENCE BUILDING BLOCKS http://www.ickr.com/photos/7855449@N02/2779597129 Diagram by David Armano
  • USABILITY TESTING: WHAT & WHY USABILITY IS A MAJOR BUILDING BLOCK OF A GOOD EXPERIENCE http://www.ickr.com/photos/7855449@N02/2779597129 Diagram by David Armano
  • USABILITY TESTING: WHAT & WHY 1. INTUITIVE (n.) Using what one feels to be true without conscious reasoning www.youtube.com
  • USABILITY TESTING: WHAT & WHY NEEDING INSTRUCTIONS MEANS SOMETHING COULD BE MORE SIMPLE. !12
  • USABILITY TESTING: WHAT & WHY 2. EASY TO USE Doesnt make people feel stupid or inferior to the tool they are using. Helps them feel in control. www.errorwallofshame.tumblr.com !13
  • USABILITY TESTING: WHAT & WHY 3. ACCESSIBLE People of different abilities can use it !14
  • USABILITY TESTING: WHAT & WHY YOU CANT DIFFERENTIATE IF THE EXPERIENCE IS BROKEN. !15
  • !16 USABILITY TESTING: WHAT & WHY 67.45% = AVERAGE E-COMMERCE CART ABANDONMENT RATE July 28, 2013 http://baymard.com/lists/cart-abandonment-rate
  • USABILITY TESTING: WHAT & WHY http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it !17
  • USABILITY TESTING: WHAT & WHY http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it !18
  • !19 USABILITY TESTING: WHAT & WHY DIFFERENT WAYS TO FIND PROBLEMS Analytics (Impersonal) Survey (Tricky) Usability test (Immediate, easy)
  • !20 USABILITY TESTING: WHAT & WHY USABILITY TESTING BENEFITS Behavioral vs. Self-reported Opportunity to ask why? Motivates teammates Removes designer bias Can be done on prototypes Can be cheap & quick
  • USABILITY TESTING: WHAT & WHY WHAT HAPPENS IN A USABILITY TEST? Video: http://www.youtube.com/watch?v=QckIzHC99Xc !21
  • !22 USABILITY TESTING: WHAT & WHY USABILITY TESTING SETUP Who is there Equipment and setup Space Context
  • USABILITY TESTING: WHAT & WHY MOST IMPORTANT: TEST YOUR IDEAS REGULARLY WITH REAL PEOPLE. !23
  • !24 USABILITY TESTING: WHAT & WHY USABILITY TESTING: STEPS Recruit Participants Prepare a test plan Test Analyse + iterate
  • USABILITY TESTING: WHAT & WHY HOW TO CHOOSE PARTICIPANTS Anyone who hasnt seen the app Similar demographics to real users (whenever possible) !25
  • USABILITY TESTING: WHAT & WHY CRITERIA TO CONSIDER Demographics: age, gender, tech ability Behaviour: new/ experienced users, habits, loyalty Mindset: angry customers, feel strongly about social media, insecure about technology, philosophy about saving !26
  • USABILITY TESTING: WHAT & WHY WHERE DO WE FIND PARTICIPANTS? Friends, family, colleagues Social media followers Existing customers Streets and coee shops Recruitment agencies () !27
  • !28 USABILITY TESTING: WHAT & WHY WHEN DO WE TEST? AS EARLY AS POSSIBLE Idea stage Denition stage Exploring Many ideas High-level Dream world Focusing Best ideas Rened Realistic
  • USABILITY TESTING: WHAT & WHY DO USABILITY TESTING REGULARLY, WITH YOUR WHOLE TEAM !29
  • USABILITY TESTING: WHAT & WHY The number of team members exposed to users trumps the number of users you test with http://www.uie.com/articles/user_exposure_hours/ !30
  • USABILITY TESTING: WHAT & WHY SOMETIMES ITS HARD TO ACCEPT YOUR PRODUCT NEEDS HELP https://twitter.com/adrianhungate/status/391954628184915970 !31
  • USABILITY TESTING: WHAT & WHY FACE-TO-FACE MAGIC: WHEN YOU SEE SOMEONE IN PAIN, YOU WANT TO HELP THEM http://www.ickr.com/photos/martin_mcdonald/371884786/ !32
  • !33 USABILITY TESTING: WHAT & WHY ! I was completely surprised at how cumbersome the users experience with the app was. Basic tasks were which was so obvious to me were suddenly a huge barrier. DANIEL Lead Developer, Future Workshops
  • !34 USABILITY TESTING: WHAT & WHY ! ... What the usability testing did for me was really prove how much tech people can lose sight of who they are building for. It about going back to basics in some cases. DANIEL Lead Developer, Future Workshops
  • USABILITY TESTING: WHAT & WHY IN SUMMARY: USABILITY TESTING BENEFITS 1. Highlights where our product isnt intuitive / easy to use 2. Puts team in the shoes of users 3. Helps sell product improvements to stakeholders/ clients 4. Helps prioritise feature backlog ! !35
  • USABILITY TESTING: THE DIY APPROACH 5 MINUTE BREAK !36
  • USABILITY TESTING: THE DIY APPROACH 0 / USABILITY TESTING: WHAT & WHY 1 / PREPARING A TEST PLAN 2 / RUNNING A USABILITY TEST 3 / TURNING DATA INTO ACTIONS !37
  • PREPARING A TEST PLAN To run a test, you need Some representation of your product Preferably interactive Doesnt have to be nished Or: competitor product! Idea of what you want to test !38
  • !39 PREPARING A TEST PLAN What do we test? General impressions Ease of use of critical features Features were not sure about (e.g., is the help clear?) Response to design, iconography Tip: start from high-level when testing prototypes, test the details with later builds
  • !40 PREPARING A TEST PLAN SET THE SCOPE Wide (Generative) Narrow (Validating) WHY will people use this product? HOW do these people use this product?
  • !41 PREPARING A TEST PLAN SET THE SCOPE Wide (Generative) Explore How is the value proposition of this tool t in with peoples lives Conrm/iterate Observing what people do with this tool, in their own environment Narrow (Validating) Validate How do people perform specic task with this tool?
  • !42 PREPARING A TEST PLAN SET THE SCOPE First... Wide (Generative) Explore How is the value proposition of this tool t in with peoples lives Conrm/iterate Observing what people do with this tool, in their own en

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