introduction to the social web and its applications
DESCRIPTION
Session 1.1 Introduction to the Social Web and its Applications A guest teaching module at the University of Modena/Reggio Emilia, covering topics: - what is social media? - wikis, blogs, microblogs, ... - examples of social networks - interesting social network usage stats - culture of social networkingTRANSCRIPT
Social Semantic Web and its applications
Maciej Dabrowski
About me MACIEJ DABROWSKI!
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WHY? SOCIAL NETWORKS ARE AN IMPORTANT ELEMENT OF OUR CULTURE
what? How? 16 HOURS OVER 4 DAYS THEORY AND PRACTICE INTERACTIVE
SOCIAL NETWORKS
SEMANTIC WEB
GOAL
“I AM COMFORTABLE
WITH THE SOCIAL SEMANTIC WEB”
Day 1: introduction to semantic web and social networks (a.k.a. theory)
SESSION 1.1: INTRODUCTION TO SOCIAL NETWORKS SESSION 1.2: BASIC CONCEPTS BEHIND SEMANTIC WEB
Agenda
Agenda
Day 2: social semantic web: applications and practices
SESSION 2.1: APPLICATIONS OF THE SOCIAL SEMANTIC WEB SESSION 2.2: TECHNOLOGIES FOR THE SOCIAL SEMANTIC WEB
Agenda
Day 3: CHALLENGES AND future of THE SOCIAL SEMANTIC WEB SESSION 3.1: MULTI- DISCIPLINARY ASPECTS OF THE SOCIAL SEMANTIC WEB SESSION 3.2: PROJECT WORK Day 4: PROJECT WORK SESSION 4.1: RESULTS http://www.leadingmenonly.com/wp-content/uploads/image/Stop Thinking.jpg
Schedule
Session 1.1 6 May (MON) FA-1D 11 -13 Session 1.2 6 May (MON) FA-2B 15 -17 Session 2.1 7 May (TUE) FA-0A 11 -13 Session 2.2 7 May (TUE) FA-2B 15 -17 Session 3.1 8 May (WED) FA-2A 09 -11 Session 3.2 8 May (WED) FA-2E 15 -17 Session 4.1 9 May (THU) FA-2E 09 -13
Why?
THE SOCIAL WEB IS EXPLODING
image from tinyurl.com/nuketest
The world is connected
http://gigaom.com/2010/12/14/facebook-draws-a-map-of-the-connected-world/
What is social media?
Uses the ‘wisdom of crowds’ to connect information in a collaborative manner. Can take many different forms, including message boards, weblogs, wikis, podcasts, pictures and video. http://en.wikipedia.org/wiki/Social_media
“UGC domination changes everything. For the first time since Guttenberg, the primary medium of mass information is controlled by ... the masses.”
Bob Brisco, CEO, Internet Brands
tinyurl.com/briscougc
user generated content*
61% = social networks 11% = forums 11% = UG content sites, e.g. urbandictionary.com 10% = UG marketplaces, e.g. craigslist.org 03% = blogs 01% = UG reviews, e.g. apartmentratings.com 01% = wikis 02% = other
*Stats from 2009
EVERY MINUTE
47,000 APPS ARE DOWN-LOADED FROM THE APP STORE
3,600 PHOTOS ARE SHARED ON INSTAGRAM
571 WEBSITES ARE CREATED
$272,000 IS SPENT BY CONSUMERS ONLINE
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
EVERY MINUTE
100,000 TWEETS ARE SENT
684,478 PIECES OF CONTENT ARE SHARED ON FACEBOOK
2,000,000 SEARCH QUERIES MADE ON GOOGLE
48 HOURS OF VIDEO ARE UPLOADED ON YOUTUBE 100 LINKED IN ACCOUNTS ARE CREATED http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
SOCIAL MEDIA STATS
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
The sad news
24% OF PEOPLE HAVE MISSED WITNESSING IMPORTANT MOMENTS BECAUSE THEY ARE TOO BUSY TRYING TO WRITE ABOUT THEM ON SOCIAL NETWORKS
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
THE sad news
40% OF PEOPLE SPEND MORE TIME SOCIALIZING ONLINE THAN THEY DO FACE-TO-FACE
40% ACCOUNTS AND
8% MESSAGES ON SOCIAL SITES
ARE SPAM http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/
leaders
1 2 3
Some go Up some go down
Fall in the past
seven social networks To watch in 2013
PHEED: SELL YOUR PHOTOS THUMB: PERSONAL CROWDSOURCING MEDIUM: INVITE ONLY! CONVERSATIONS: ENTERPRISE SOCIAL NET CHIRPIFY: BUY WITH ONE TWEET FLAYVR: PICTURE SHARING CHIRP: SHARING CONTENT USING SOUND http://blog.hootsuite.com/7-social-networks-watch-2013/
My PERSONAL pick
APP.NET • AD-FREE • “BUILD YOUR OWN CLIENT“ • CONTROL YOUR DATA • PAY TO GET IT
Is there a limit to growth?
WIKIPEDIA HAS PEAKED FACEBOOK HAS PEAKED? WHAT ABOUT NOVELTY ELEMENT?
In the last month, the world's largest social network has lost 6m US visitors, a 4% fall, according to analysis firm SocialBakers. In the UK, 1.4m fewer users checked in last month, a fall of 4.5%. The declines are sustained. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK.
http://www.guardian.co.uk/technology/2013/apr/28/facebook-loses-users-biggest-markets
Best deal in the history of the social web
WHY? • USER GROWTH • MOBILE
http://dealbook.nytimes.com/2013/05/02/instagram-deal-is-looking-better-and-better/
http://dealbook.nytimes.com/2012/04/09/facebook-buys-instagram-for-1-billion/
CATS…
Phenomenon of viral videos
Source http://www.youtube.com/watch?v=9bZkp7q19f0
How does this happen?
USERS ARE CONNECTED VIA A COMMON OBJECT: THEIR JOB, UNIVERSITY, HOBBIES, INTERESTS, A DATE…
“ACCORDING TO THIS THEORY, PEOPLE DON’T JUST CONNECT TO EACH OTHER. THEY CONNECT THROUGH A SHARED OBJECT. […]GOOD SERVICES ALLOW PEOPLE TO CREATE SOCIAL OBJECTS THAT ADD VALUE.” – JYRI ENGESTROM
It’s the social objects we create… DISCUSSIONS BOOKMARKS ANNOTATIONS PROFILES MICROBLOGS MULTIMEDIA
REF TO JOHNS SLIDES
…that connect us to other people
Source http://www.slideshare.net/Cloud/another-social-semantic-web
sound vs. twitter
http://www.youtube.com/watch?v=0UFsJhYBxzY
Science behind it
EARTHQUAKE SHAKES TWITTER USERS: REAL-TIME EVENT DETECTION BY SOCIAL SENSORS. SAKAKI ET AL. WWW2010
Twitter and US elections
A MOVE FROM THE WEB TO A “SOCIAL WEB”
THE NEW YORKER, 1993
“ON THE INTERNET, NOBODY KNOWS YOU’RE A DOG.”
THE NEW YORKER, 2005
“I HAD MY OWN BLOG FOR A WHILE, BUT I DECIDED TO GO BACK TO JUST
POINTLESS, INCESSANT BARKING.”
Arab spring
“THE PATTERN OF SPREAD OF THE REVOLUTIONS WAS NOT RELATED TO THE PATTERN OF SOCIAL MEDIA USAGE.”
http://www.rawstory.com/rs/2013/03/10/debate-flares-over-impact-of-social-media-on-arab-spring-and-other-revolutions/
What is (was!) Web 2.0?
SECOND GENERATION OF WEB-BASED COMMUNITIES AND HOSTED SERVICES SUCH AS SOCIAL-NETWORKING SITES, WIKIS AND FOLKSONOMIES, WHICH AIM TO FACILITATE COLLABORATION AND SHARING BETWEEN USERS
Features / principles of Web 2.0 (O’Reilly)
1. THE WEB AS PLATFORM 2. HARNESSING COLLECTIVE INTELLIGENCE 3. DATA IS THE NEXT “INTEL INSIDE” 4. END OF THE SOFTWARE RELEASE CYCLE 5. LIGHTWEIGHT PROGRAMMING MODELS 6. SOFTWARE ABOVE THE LEVEL OF A SINGLE
DEVICE 7. RICH USER EXPERIENCES + THE LONG TAIL
Content can be…
BOOKS AMAZON OPINIONS BLOGS BOOKMARKS DEL.ICIO.US PHOTOS FLICKR MUSIC LAST.FM EVENTS PLANCAST PLACES FOURSQUARE ARTICLES WIKIPEDIA
Blogging: a phenomenon for a new generation?
Cincinnati Enquirer
Overview of blogs
WEBLOG, WEB LOG OR SIMPLY A BLOG IS A WEB JOURNAL “A WEB APPLICATION WHICH CONTAINS PERIODIC TIME-STAMPED POSTS ON A COMMON (USUALLY OPEN-ACCESS) WEBPAGE”
BLOGS
DRAW COMMENTS AND OPINIONS FROM THE PUBLIC THROUGH OPEN ACCESS SYNDICATED USING RSS OR ATOM FORMATS (E.G. FOR READING FAVOURITE BLOGS WITH A FEED READER)
The state of the blogosphere from BlogPulse (6 April 2011) TOTAL IDENTIFIED BLOGS: 159,297,624 NEW BLOGS IN LAST 24 HOURS: 68,825 BLOG POSTS IN LAST 24 HOURS: 1,150,448
A TYPE OF WEBSITE THAT ALLOWS USERS TO EASILY ADD AND EDIT CONTENT AND IS ESPECIALLY SUITED FOR COLLABORATIVE WRITING/WORK THE NAME IS BASED ON THE HAWAIIAN TERM WIKI-WIKI, MEANING “QUICK”, “FAST”, OR “TO HASTEN”
WIkI
Some uses of wikis
WIKIS ARE BEING USED FOR: ONLINE ENCYCLOPAEDIAS SOFTWARE DEVELOPMENT WRITING RESEARCH PAPERS FREE DICTIONARIES BOOK REPOSITORIES PROJECT PROPOSALS EVENT ORGANISATION
The Wikipedia: from Irish to Esperanto
Microblogging
BETWEEN BLOGGING & IM SHORT MESSAGES MULTIPLE DEVICES CLOSE TO REAL-TIME 140 CHARS MAXIMUM MOST POPULAR PLATFORM
YOU CAN DO AMAZING THINGS WITH SN
What are social networking services (SNSs)?
FROM THE BEGINNING, THE INTERNET WAS A MEDIUM FOR CONNECTING NOT ONLY MACHINES BUT PEOPLE MAKE THE REAL-WORLD RELATIONSHIPS EXPLICITLY DEFINED ONLINE
Motivation for social network services
ALLOW A USER TO CREATE AND MAINTAIN AN ONLINE NETWORK OF CLOSE FRIENDS OR BUSINESS ASSOCIATES FOR SOCIAL AND PROFESSIONAL REASONS, SUCH AS FRIENDSHIPS AND RELATIONSHIPS, BUSINESS OPPORTUNITIES OR JOB HUNTING.
Features of social network services
NETWORK OF FRIENDS (INNER CIRCLE) SOCIAL NEWS FEEDS PERSON SURFING PRIVATE MESSAGING DISCUSSION FORUMS EVENTS MANAGEMENT POSTING AND COMMENTING MEDIA UPLOADING
SHARE YOUR INTEREST
share your photos
SHARE YOUR PRESENTATIONS
SHARE YOUR bookmarkS
SHARE what you HAVE read today
… FIND PUBLICATIONS OF YOUR PEERS
FIND COLLABORATORS AND OTHER RESEARCHERS
LINK TO PEOPLE YOU RUN WITH
FIND FRIENDS WITH SIMILAR musical interests
Elgg, social networking for education
Other niche SNSs
COUNTRY OF ORIGIN: SILICON INDIA GENDER: CAFÉMOM; SISTER WOMAN OCCUPATION: MODELSHOTEL; FANLIB (FICTION WRITERS); MILITARYSPOT (MILITARY FAMILIES); AGE: MULTIPLY (SENIORS); XING BUSINESS AND CAREERS: CONNECTBUZZ; INTERESTS: PEERTRAINER (HEALTH AND WELLBEING) * Source: Paul Gibler, Wisconsin Technology Network
pay to use
Social websites are like data silos
image from pidgintech.com
ANYBODY IS CONNECTED TO EVERYBODY ELSE
BY NO MORE THAN
SIX DEGREES OF SEPARATION (ON AVERAGE)
Milgram’s six degrees of separation theory
RANDOM PEOPLE FROM NEBRASKA WERE TO SEND A LETTER TO A STOCK BROKER IN BOSTON THEY COULD ONLY GIVE IT TO FRIENDS WITH WHOM THEY WERE ON A FIRST-NAME BASIS
STANLEY MILGRAM (1933-1984)
Six Degrees of Separation
“I READ SOMEWHERE THAT EVERYBODY ON THIS PLANET IS SEPARATED BY ONLY SIX OTHER PEOPLE. THE PRESIDENT OF THE UNITED STATES, A GONDOLIER IN VENICE, JUST FILL IN THE NAMES… IT’S ANYONE. A NATIVE IN A RAIN FOREST, A TIERO DEL FUEGAN, AN ESKIMO.”
PLAY FROM 1990 BY JOHN GUARE
The Erdős number
NUMBER OF LINKS REQUIRED TO CONNECT SCHOLARS TO ERDŐS VIA CO-AUTHORSHIP OF PAPERS ERDŐS WROTE 1500+ PAPERS WITH 507 CO-AUTHORS AMONG MATHEMATICIANS ONLY THE AVG IS 4.65, THE MAX IS 13
PAUL ERDŐS (1913-1996)
http://www.oakland.edu/enp/
Six degrees of kevin bacon
CONNECT ANY ACTOR TO KEVIN BACON, BY LINKING ACTORS WHO HAVE ACTED IN THE SAME MOVIE
KEVIN BACON
http://en.wikipedia.org/wiki/Six_Degrees_of_Kevin_Bacon
HTTP://ORACLEOFBACON.ORG/
IS IT THAT SURPISING?
IF YOU HAVE 100 FRIENDS AND EACH OF THEM HAS 100 DISTINCT FRIENDS YOU CAN REACH: 1) 100 DIRECTLY 2) 100 X 100 = 10,000 IN 2 STEPS 3) 10,000,000,000 IN 5 STEPS
NETWORK STRUCTURE
DUNBAR’S NUMBER
SUGGESTED COGNITIVE LIMIT TO THE NUMBER OF PEOPLE WITH WHOM ONE CAN MAINTAIN STABLE SOCIAL RELATIONSHIPS.
150
100 TO 230
summary
1. SN PART OF OUR CULTURE 2. VERY HIGH USAGE WITH 3. HUGE AMOUNT OF CONTENT CREATED 4. DIFFERENT APPLICATIONS 5. CAN BRING A LOT OF VALUE TO YOU
COMING UP NEXT: SOCIAL SEMANTIC WEB