introduction to technology transfer ... application green material (lead-free) good adhesion...
TRANSCRIPT
INTRODUCTION TO TECHNOLOGY
TRANSFER & COMMERCIALIZATION
“From Invention to Commercialization”
Mohd Mustafa Al Bakri AbdullahCenter of Excellence Geopolymer & Green Technology (CEGeoGTech)
School of Material EngineeringUniversiti Malaysia Perlis (UniMAP)
WHAT IS TECHNOLOGY TRANSFER?
INTEGRATIVE Process whereby a concept/idea
Is recognized as an INVENTION
Is assessed for its commercial potential
Is appropriately protected
Is marketed
And hopefully… commercialized!
Entity 1
(UniMAP) TransferEntity 2
(KACST)
Sources: Wright State University
TRANSFER?
The word “Transfer” encompasses many complex steps that involve:
∞ Intellectual Property and Contract law
∞ Strategic Planning/Decision Analysis
∞ Commercial assessment
∞ Public relations and networking
Is an administrative AND research process!
INTEGRATIVE….
Sources: Wright State University
THE PROCESS….. INTEGRATIVEIDEA
INVENTION?
COMMERCIALIZABLE?
MARKET
DISCLOSURE
Sources: Wright State University
INTEGRATIVE EFFORT: ACTORS
Technology Transfer (TT)integrates capabilities from professionals in heterogeneous areas of expertise
Research PartnerContract Lawyer/
Legal Unit
RMIC/Commercialization Unit
IP lawyer
The other “Party”
Researchers
TTProfessional network/
Opinion leaders
OVERALL STEP FOR TT….
DISCLOSE and PROTECT an invention…
Manage your information…
Evaluate your technology…
Assess marketability…
Identify potential commercial partners…
Direct Commercialize or
Upgrade scale from Lab to Industrial scale
Negotiate partnering
Start an invention-related business…
Technical Training
Consultation
Machine Fabrication
Pilot Plant Fabrication
Technology Transfer for Geopolymer System Cement
Concrete
Brick & Block
Coating
Others
WHAT WE COMMERCIALIZE?
“FROM INVENTION TO
COMMERCIALIZATION”
GEOPOLYMER CONSTRUCTION
MATERIAL
PRODUCT DESCRIPTION
Geopolymer Construction Materials is a novel
material consists of fly ash or clay base material with
intentionally incorporated silicate binder. With the
use of Geopolymer Construction Materials , this
material resulted with superior product for
construction industry.
With suitable strength range, this cost effective novel
Geopolymer Construction Materials has been
tested using real industrial construction processing
and supported with industrial coating company. Its
various excellent properties cover high strength,
excellent curing time, chemical resistance, light
weight, and excellent mechanical performance at both
ambient and elevated temperature.
PRODUCT
GEOPOLYMER CONSTRUCTION
MATERIALS ADVANTAGES
Easy Application
Green Material (Lead-Free)
Good Adhesion
Corrosion Resistance
Chemical Resistance
Smooth Surface
High Compressive Strength
Stable At Elevated Temperature (>10000C)
GEOPOLYMER CONSTRUCTION
MATERIALS COMMERCIAL POTENTIAL
Ready Mixes
Construction Materials - Concrete And Mortar
Coating
Structural
Panel and Precast
Energy Low Ceramic Tiles
Refractory Items
Protective Coating
Ready Mixes
Precast
Toxic Immobilization Solution
INTELLECTUAL PROPERTY INFO
US 20110290153
Environment Friendly Composite Construction
Materials
PI 2010006250
Cement Composition And A Method Of Producing An
Environmentally Friendly Concrete
PI 2012700134
A Method of Coating A Geopolymer Onto An Article
NATIONAL AND INTENATIONAL
COMPETITORS
Jining Xunda Pipe Coating
Materials – Coating Anti
Corrosin
East sea Powder
Coating Company,
China - Powder
Coating
COMMERCIAL GEOPOLYMER
CONSTRUCTION MATERIALS PRODUCT
PROBLEM
Normally Use Lead Based Material
Low Adhesion
Low orrosion Resistance
Low Chemical Resistance
Normal Compressive Strength
Stable At Certain (Low) Temperature
Expensive Cost
MARKETING PLAN
Geopolymer Construction Materials will look to use a variety of
marketing opproach and tools in its initial marketing strategy. The
company believes that this is the best platform from which to reach its
target market. With the high demand of coating by construction goods
manufacturer. That is why it is vital for the company to have a strong
online and social media presence. The following is a breakdown of
social media and online advertising initiatives to be put in place by
Geopolymer Construction Materials .
MARKETING APPROACHES
Exhibition or Expo – ITEX, MTE & etc.
Newspaper & Magazine
Publication – Journal, Books & etc.
Television Show
Broshour
Promotions
Internet
NST 2010
FINANCIAL PROJECTIONS
Source: Malaysia External Trade Statistics, Februari 2011 – Department of Statistics Malaysia.
The financial forecasting is done based on information below:
Total sales per month are 3,000 m3 and it increases by 10% annually
RETURN OF INVESTMENT
(ROI Return of Investment)
Y
(RM)
X (m3)
3000
750K
150K
0
Item RM
1. Machine 150K
TOTAL 150K
FIXED COST
VARIABLE COST (Part Price per Kg)
Item RM
1. Materials Cost 150/1m3
2. Workers 20/1m3
3. Packing 30/1m3
TOTAL 200.00
RETURN OF INVESTMENT
Break-even after
Selling Price RM250/1m3
SELLING PRICE
INCOME FROM TECHNOLOGY
TRANSFERS TRAINING
Date Activity & OrganizationNumbers of
Participant
Income
(RM)
18 – 30
July
2010
Technology Transfer Training of
Fundamental Geopolymer with
KACST8 48,000
17 – 30
October
2010
Technology Transfer Training of
Geopolymer Concrete with KACST 2 8,000
25 Sept.
– 7 Oct.
2011
Technology Transfer Training of
Geopolymer Cement Powder with
KACST2 8,000
28 Jan. –
3 Feb.
2012
Technology Transfer Training of
Geopolymer Composite High
Temperature with KACST2 15,000
TOTAL (RM) 76,000
TECHNOLOGY TRANSFER
GEOPOLYMER TECHNOLOGY
Date Activity & Organization Income (RM)
July 2010 –
June 2013
Development of Geopolymeric Cement &
Concrete Using Saudi Material with KACST 1.5 Million
September
2011 -
present
Development of Geopolymer Construction Material
Using LUSI Mud Volcano (Surabaya Indonesia) with
Indonesia Government & Petra Christian University (PCU) Undisclosed
October 2011
- present
Advisor to UPM for Development Palm Oil Fly Ash
(POFA) for Geopolymer Concrete -
Jan 2012 -
present
Advisor to UKM for Potential of Geopolymer
Lightweight Concrete Sandwich Panel for High
Temperature Resistance-
TOTAL (RM) 1.5 Million
TECHNOLOGY TRANSFER
GEOPOLYMER TECHNOLOGY
Date Activity & Organization Income (RM)
June 2012 –
June 2014
Development of High Pressure & High Temperature
Material for Oil Piping System with KACST & Saudi
Aramco Oil Sdn. Bhd.2.7 Million
(Will be sign
agreement)
January 2011
– present
Development Green Product for Construction
Industry with Winchem Industries L.L.C UAE
(R&D)Undisclosed
Development Green Product for Construction
Industry with CHRYSO, France( R&D)
Undisclosed
TOTAL (RM) 2.7 Million
CONTACT DETAILS
Centre of Excellence Geopolymer & Green
Technology (CEGeoGTech)
School of Materials Engineering
Universiti Malaysia Perlis (UniMAP)
P.O Box 77, d/a Pejabat Pos Besar
01000 Kangar, Perlis, Malaysia
Emaill: [email protected]
Tel No. (off): +604-9798928
Fax No.: +604-9798178