7-in-7 User Testing

Major Studio 2012 FallYang

12年10月1日星期一

7-in-7 User Testing

Project: day 5- “haze” poster

Way of introduction:

Put it in subway and observe people’s reaction

Purpose:Whether such experimental QR codes poster is able to attract

people in public area.

12年10月1日星期一

Observation results:No one scan it. Some people just look at it.

Viewer’s feedback:Julia, student: “It’s interesting. But there is no any exact useful

information. It can’t attract me so I’m not scan it. ”

Interesting feedback:When I stored my poster. A man(looks like a students)

asked me what’s behind QR codes.

Claudia,designer: I’m always idling when I take subway. Even if I’m interested in the content, it’s too tired to take out my

phone and scan it.

7-in-7 User Testing

12年10月1日星期一

7-in-7 User Testing

Conclusion:

It can draw people’s attention. But the effects are limited. QR code can be a creative point. But the main purpose should be very clear so that users are available

getting the ideas we trying to say.

12年10月1日星期一

7-in-7 User Testing

What I get from observation:

The important factor for a poster is always the information, no matter what kind of creative ideas

designer want to use to catch individuals attention in it.

Subway is a really interesting place, it seems that most of the passengers have a lot of spare time need to be killed and that’s

designer’s good opportunity. While the truth is, maybe they really take subway as a place to have a rest and think nothing.

12年10月1日星期一

7-in-7 User Testing

Improved Demo Poster

12年10月1日星期一