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Introduction to Social Networking
Kevin McNulty NetWeave Social Networking
941.737.8575
http://netweaveonline.comhttp://facebook.com/netweave
http://twitter.com/netweave
Sunday, October 9, 11
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Just how social is America?
Sunday, October 9, 11
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Just how social is America?
Sunday, October 9, 11
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Social Media Strengths
• Brand building
• Humanizing your company
• Public relations
• Customer service
• Providing a stage for evangelism
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Social Media Weaknesses
•Direct sales
• Long term strategy
• Can’t set on autopilot
• Give up control of the conversation
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Social Media Approach:
BE SOCIAL!
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Traditional Media Approach
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Selling to people who actually want to hear from you is much more effective than interrupting people who don’t.
SethGodinPurple Cow
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Social Networking Plan
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Don’t get married to the platform. Content is still king.
GaryVaynerchukCrush It
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Most Popular Sites
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Facebook Surpasses Google
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Sunday, October 9, 11
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Best medium if you want to establish a community.
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© 2011 NetWeave Social Networking visit us at www.netweaveonline.com
Profiles Pagespersonal public“friends” “fans”
limited search index full search index5000-friend limit no fan limit
one profile per person no page limitno businesses businesses encouraged
one login multiple page adminssome apps for profiles MANY apps for pages
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Sunday, October 9, 11
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Best medium if you want to connect to businesses or
professionals.
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Sunday, October 9, 11
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Sunday, October 9, 11
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Sunday, October 9, 11
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Best medium for real time access to followers, news.
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Getting StartedTop sites:
www.mashable.com • www.alltop.com www.techcrunch.com
www.socialmediatoday.com www.readwriteweb.com
Top bloggers: Seth Godin, Chris Brogan, Guy Kawasaki, Steve Woodruff, Mack Collier, Mari Smith
Sunday, October 9, 11