introduction to social media

12
Introduction to Social Networking Katie Piatt & Joyce Webber eLearning team, Information Services

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Presentation for the School of Health Professions, University of Brighton to begin a discussion on how social media could be used to support their students. Features examples from across the university and questions for discussion.

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Page 1: Introduction to Social Media

Introduction to Social

Networking

Katie Piatt & Joyce WebbereLearning team, Information Services

Page 2: Introduction to Social Media

What should you have heard of?

TwitterFacebookYouTubeFlickrLinkedIn

...have you seen what the university promotes?

Page 3: Introduction to Social Media

Getting Started with Twitter...

Who tried out my instructions?

...tweet with #shpsocial

Page 4: Introduction to Social Media

Examples from around the University

● Faculty of Arts○ Facebook: Graduate Show 2012 - Up and Beyond○ Twitter: @artsbrighton○ Flickr: Up and Beyond Graduate Show 2012

● School of Engineering Computing and Mathematics○ Twitter: a showcase of Product Design○ Wordpress: FortyFour - Product Design blog

● School of Service Management○ Facebook

■ The Dionysian Scholars society■ SSM■ Odyssey Travel and Tourism■ SSM Retail Marketing and Management

Page 5: Introduction to Social Media

Examples from around the University

● Chelsea SchoolFacebook: Chelsea School of Sport Student Ambassadors 2012This group is managed by Marilyn Doust, Student Support Tutor, and is for prospective students who already have an offer, giving them the chance to chat with student ambassadors who can help them feel welcome in their new environment.

Page 6: Introduction to Social Media

Comments

“I have trialled the use of twitter for students to ask questions during a lecture. they

tweet their questions to me when they have one during the session and at

the end, depending on how much time we have, I pick some to answer. If I don't

answer the question at the end of the session they normally get an answer within 24 hours

which I tweet back to them so all my followers can see it. Limited success so far – only ever

had a couple of questions but students quite like the idea.”

"students report to me that it made a huge difference to them at different times in the

process and helped them make friends before they

even arrived"

Chelsea School

School of Service Management

Page 7: Introduction to Social Media

Examples from elsewhere● A tutor set up a Twitter account with the name of the module code; the

tutor would be reading an online newspaper, and when she found an appropriate article, would post a TinyURL of the article through Twitter. Nineteen updates were posted in all. Feedback from the students was positive.Ramsden, A., 2009. Using micro-blogging (Twitter) in your teaching and learning: An introductory guide. Discussion Paper. University of Bath. http://opus.bath.ac.uk/15319/1/intro_to_microblogging_09.pdf

● Tutors teaching a Medieval Cities of Europe course wanted to address poor attendance and lack of concentration during in-class films. They set up Twitter accounts for each film so that students could offer thoughts and questions while watching the film. Evaluation showed that student engagement and attendance increased.Higdon, J; Reyerson, K., McFadden, C., Mummey, K., 2011. Twitter, Wordle, and ChimeIn as Student Response Pedagogies, University of Minnesota. Educause Quarterly.http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/TwitterWordleandChimeInasStude/225862

Page 8: Introduction to Social Media

Potential

● Building your following and managing your profile

● Maximising the impact of your course or research

● Using course accounts with students● Adding feeds to studentcentral

Adapted from a guide to using Twitter in university research, teaching, and impact activities

Page 9: Introduction to Social Media
Page 10: Introduction to Social Media
Page 11: Introduction to Social Media

Risks and Questions

● Do you need multiple accounts? ● Should you connect with your students?● How is your digital identity? ● Do your students want to use it with you?● Are they already connecting elsewhere?● Are you using the right tool? ● Can you manage the

workload/expectations?● Can/Should you police the conversation?

Page 12: Introduction to Social Media

Supporting you

Start with our supported services

Talk to Joyce

Thanks