Introduction to Social Introduction to Social MediaMedia

by by

Lisa Theriault Lisa Theriault

Mortgage Brokers OttawaMortgage Brokers Ottawa

Twitter – Getting StartedTwitter – Getting Started

• Twitter.comTwitter.com• Select user name – own name or Select user name – own name or

‘unique’ name?‘unique’ name?• Avatar – you MUST upload a pictureAvatar – you MUST upload a picture• Bio – another mustBio – another must• Follow/Be followed – search your Follow/Be followed – search your

area, interests, city, professionarea, interests, city, profession• Get started – max 140 charactersGet started – max 140 characters

• RT = retweet (public)RT = retweet (public)

• DM = direct message (private)DM = direct message (private)

• Lingo – i.e. DH, DS, DD, DW – dear Lingo – i.e. DH, DS, DD, DW – dear husband,son, dauther, wifehusband,son, dauther, wife

• Do not – just post listings, articles, Do not – just post listings, articles, linkslinks

• Do – interact, socialize, connectDo – interact, socialize, connect

• Tweetup – meeting tweeps in real life!Tweetup – meeting tweeps in real life!

• Shorten URLs – bit.lyShorten URLs – bit.ly

• Run polls – twtpoll.comRun polls – twtpoll.com

• Automatic updates to Automatic updates to Facebook/LinkedinFacebook/Linkedin

• Upload pix or vids – twitpic/twitvidUpload pix or vids – twitpic/twitvid

Top Twitter Resources Top Twitter Resources (courtesy of (courtesy of Skip ReardonSkip ReardonDirector of Digital MarketingDirector of Digital MarketingSix Disciplines)Six Disciplines)

• Basic Twitter for BeginnersBasic Twitter for Beginners– http://bit.ly/2zZgo2http://bit.ly/2zZgo2

• Essential Twitter Apps (desktop, mobile, search, business, media sharing, URL shorteners)Essential Twitter Apps (desktop, mobile, search, business, media sharing, URL shorteners)– http://bit.ly/31Zkpmhttp://bit.ly/31Zkpm

• Twitter Tips and Tactics – Best of 2009Twitter Tips and Tactics – Best of 2009– http://bit.ly/2szb2yhttp://bit.ly/2szb2y

• 80 Ways To Use Twitter for Small Biz (added 01/21/10)80 Ways To Use Twitter for Small Biz (added 01/21/10)– http://bit.ly/8rUTPlhttp://bit.ly/8rUTPl   

• How To Use Twitter Lists (added 11/5/09)How To Use Twitter Lists (added 11/5/09)– http://bit.ly/RrXsp http://bit.ly/RrXsp

• 8 Reasons You Need to Stop Ignoring Twitter8 Reasons You Need to Stop Ignoring Twitter– http://bit.ly/2tk7gR (added 11/17/09)http://bit.ly/2tk7gR (added 11/17/09)

• How Twitter is Revolutionizing Business (added 11/24/09)How Twitter is Revolutionizing Business (added 11/24/09)– http://bit.ly/4OjBhZhttp://bit.ly/4OjBhZ

• 10 Tips for Getting Your CEO on Twitter (added 11/30/09)10 Tips for Getting Your CEO on Twitter (added 11/30/09)– http://bit.ly/6N0BPA http://bit.ly/6N0BPA

• The Six Types of Twitter Users (chart added 12/15/09) The Six Types of Twitter Users (chart added 12/15/09) – http://bit.ly/835CQIhttp://bit.ly/835CQI

• 30 Predictions of the Future of Twitter (added 3/8/10)30 Predictions of the Future of Twitter (added 3/8/10)– http://bit.ly/pl2Kjhttp://bit.ly/pl2Kj

• 5 Free Twitter Tools for Small Business Marketers (added 5/4/10)5 Free Twitter Tools for Small Business Marketers (added 5/4/10)– http://bit.ly/9hXdlphttp://bit.ly/9hXdlp

FacebookFacebook

• Set up your account at facebook.comSet up your account at facebook.com• Set up your biz profile – consider Set up your biz profile – consider

hiring a VA company to do and brandhiring a VA company to do and brand• Find friends – friend finder, suggested Find friends – friend finder, suggested

friends, who are your friends friends?friends, who are your friends friends?• Invite friends to ‘Like’ your biz profileInvite friends to ‘Like’ your biz profile• Load listings, update your interests, Load listings, update your interests,

stay connected stay connected

FacebookFacebook

• Do NOT – just post work related infoDo NOT – just post work related info• Set your security settings as Set your security settings as

appropriateappropriate• Photos – you can select who can and Photos – you can select who can and

cannot see your picturescannot see your pictures• Upload all of your listings – people like Upload all of your listings – people like

to ‘share’ themto ‘share’ them• Have fun! People want to KNOW about Have fun! People want to KNOW about

you, not just your bizyou, not just your biz

LinkedinLinkedin

• Set up your profile at Linkedin.comSet up your profile at Linkedin.com

• Select your own name (if available)Select your own name (if available)

• Find clients – ask for recommendationsFind clients – ask for recommendations

• Find biz associates – ask for reco’sFind biz associates – ask for reco’s

• Make sure your profile is 100% completeMake sure your profile is 100% complete

• Link your facebook/twitter/wordpress Link your facebook/twitter/wordpress accountsaccounts

• It is your resume online – keep it cleanIt is your resume online – keep it clean