SOCIAL ENTREPRENEURSHIPAn Introductory Workshop

What challenge do you want to badly solve?

DIMENSIONS OF SOCIAL ENTREPRENEURSHIP

SOCIAL ENTREPRENEURSHIP Social enterprise involves a financially sustainable

earned-income activity that addresses a social problem. Why financially sustainable? Sustain the social impact Reduce donor dependence and everything negative

about that (unpredictability) Social enterprises are not ordinary business enterprises.

WHAT MAKES SOCIAL ENTERPRISES DIFFERENT FROM BUSINESS ENTERPRISES?

MULTIPLE BOTTOM LINES

FIVE LIFE FORCES OF A SOCIAL ENTERPRISE

SOCIAL ENTERPRISE MODEL

SOCIAL ENTERPRISE MODEL

Impact• What is the desired

future reality of the enterprise?

STRATEGIC PLANNING PROCESS (MORATO, 2002)

STRATEGIC RESOURCE MANAGEMENT (MORATO, 2002)

POINTS TO PONDER

The profit of social enterprises is its level of social impact.

Good business now is all about being in the business of doing good.

What do you see happening in your community in the future?

Opportunity• What will be the

specific product/ service?

COMMUNITY ASSETS

Labor – human resource, skills of community members Natural resource – land, water, environment Social asset – “bayanihan”, “damayan” Build – infrastructure, road, village hall Service – public agencies/services, day care, health and

education units Capital Economic assets

COMMUNITY ASSETS Asset Mapping Collecting an inventory of all the good things about your

community Ranking the most valued aspects of your community What community assets are useful for your social

enterprise? How will the community assets be preserved?

RECOGNIZING OPPORTUNITIES

RECOGNIZING OPPORTUNITIES Four Characteristics of Opportunity It is attractive to customers. It will work in your business environment. It can be executed in the window of opportunity that

exists. You have resources and skills to create the business, or

you know someone who does or who might want to work with you.

PRODUCT DEVELOPMENT

What is your big idea? What do you specifically offer?

Model• How will the

business earn?

“Bright lights cast dark shadows when shone from only one direction.”

SYSTEMS THINKING

A way of understanding reality that emphasizes the relationships among a system’s parts, rather than the parts themselves

Can help you design smart, enduring solutions to problems

Gives a more accurate picture of reality to work with the system’s natural forces to achieve the desired results

STAKEHOLDER ANALYSIS Definition of a Stakeholder (Oxford, 2010) A person with an interest or concern in something,

especially a business Denoting a type of organization or system in which all

the members or participants are seen as having an interest in its success

STAKEHOLDERS ANALYSIS Stakeholders in a Social Enterprise Primary Stakeholder (Marginalized Sector) Customers and Consumers Employees of Social Enterprise Investors in the Social Enterprise Suppliers Community Members Government or the Public Sector

STAKEHOLDER ANALYSIS Primary Stakeholder A sector, community or group usually involving the

marginalized sectors of the society who may or may not own/control the enterprise (Dacanay, 2004)

Stockholders Individuals. Families, clans who own capital and invest

such in business (Dacanay, 2004)

STAKEHOLDER ANALYSIS Customers and Consumers (Oxford, 2010) Customers are persons or organizations who pay for the

product or service Consumer are persons or organizations who use the

product or service of the social enterprise

STAKEHOLDER ANALYSIS

VALUE CHAIN

SUPPLY CHAIN

INDICATORS OF A GOOD BUSINESS MODEL

FOUR PRACTICES OF INNOVATIVE ORGANIZATIONS (BORNSTEIN, 2007)

Institutionalize Listening Pay attention to the Exceptional Design Real Solutions for Real People Focus on the Human Qualities

How will your business earn?

Market• Who is the target

customer of the product/service?

WHAT MAKES YOU UNIQUE?

MARKETING MIX

MARKETING MIX

What is your target market?

SOCIAL ENTERPRISE MODEL

SIX QUALITIES OF SUCCESSFUL SOCIAL ENTREPRENEURS (BORNSTEIN, 2007)

Willingness to Self-Correct Willingness to Share Credit Willingness to Break Free of Established Structures Willingness to Cross Disciplinary Boundaries Willingness to Work Quietly Strong Ethical Impetus

THANK YOU.

kevindelac@gmail.com