introduction to relationship coaching · relationship coaching institute ... they can, and take...

Relationship Coaching Institute’s Introduction to Relationship Coaching Tele-training

2007 Relationship Coaching Institute / All rights reserved / www.RelationshipCoachingInstitute.com 1

Introduction to Relationship Coaching

Supplements for Class #3:

How to Build a Successful Practice

Contents:

Page 2: Seven Habits of Highly Successful Practitioners

Page 4: Top Five Critical Distinctions for Private Practice Professionals

Page 7: Top Five Tips for Marketing That Gets Results

Page 9: Build Your Practice with RCI

0: About RCI

Page 11: Top 10 Reasons to Join RCI

Page 12: Beyond Relationship Coaching

Page 18: An Invitation from BuildingYourIdealPractice.com



SEVEN HABITS OF HIGHLY SUCCESSFUL PRACTITIONERSby David Steele

A small percentage of helping professionals are able to reach their financial

goals with full time private practice. Most practitioners struggle to make it by

working with managed care, accepting part time employment, working for

discounted fees, etc.

In my experience mentoring professionals to build their practices, I have

found highly successful practitioners to share the following characteristics:

1. PASSIONATE Highly successful professionals love their work, and are

so excited by it that they would do it for free, and have no thought or

intention of retirement. They truly could not imagine doing anything else,

and consider themselves lucky to have the best job in the world. Their

passion is easily expressed, and very attractive to their potential clients.

2. POSITIVE These professionals always have a 'can do' attitude. They

truly believe in themselves and trust that they will find a way around

obstacles to survive and thrive, and thus are able to effectively empower

their clients to be positive as well. They assume abundance instead of

scarcity. While they may experience fears and doubts, they are never

reasons for 'no.'

3. ENTREPRENEURIAL Highly successful professionals have an

entrepreneurial attitude, consider their practice a business, and take the

trouble to learn and apply the business skills needed to be successful.

While most helping professionals understandably wish to focus on serving

their clients and resist the business and marketing aspects of their

practice, successful professionals enjoy the challenge of pioneering a



successful business that is an expression of their gifts, mission, and

purpose.

4. PLAY LARGE Successful professionals are always expanding by

growing themselves and their practices. They desire to play as large as

they can, and take every opportunity to do so. They get impatient with the

status quo, and are always in motion seeking to maximize their time,

energy, opportunities, and resources.

5. CREATIVE Highly successful professionals pioneer their work with

their clients and their practice. They like to build on what they've learned,

and are excited by developing their own approaches to their work that

express their gifts, talents, and perspectives. Most enjoy the thought of

writing a book or developing a program that would make a unique and

powerful contribution to the world.

6. SERVICE-ORIENTED Highly successful professionals truly wish to

make a difference in the world, and are grateful for the opportunity to be

of service to their clients. While they may have their financial goals, they

wish to practice 'right-livelihood,' and it is more important for them to fulfill

their mission and purpose than it is to be financially successful.

7. WALK THE TALK Highly successful professionals believe in the value

of their work and are enthusiastic clients as well. They put time and effort

into developing themselves and building the life that they really want,

while they are making a living helping others do so. They have walked in

their clients' shoes, and continue to do so.



Getting Clients: Top Five Secrets for PrivatePractice Professionalsby David Steele

Here are my top five distinctions and secrets for getting clients and building a

successful practice:

1. Practice vs. Business

Your practice is helping your clients. Your business is all the other stuff that

comes with the territory of being in private practice, such as paperwork, billing,

marketing, etc.

Why is this distinction important? Most private practice professionals prefer

to work with their clients and resist some or most business activities, which can

seriously sabotage a practice.

Secret #1: Identify business activities you resist and find ways to implement

them effectively.

2. Marketing vs. Sales

Marketing is communicating what you do, which will generate prospects. Sales

is converting prospects to clients.

Why is this distinction important? You can market till the cows come home,

and not get any clients! Many private practice professionals resist selling, which

becomes an obstacle to getting clients.

Secret #2: Identify and implement effective strategies for converting prospects

to clients that fit your values and personality.



3. Selling vs. Enrollment

Selling usually refers to attempting to influence someone to buy a tangible

product. Enrollment is building a relationship with a prospective client and

inviting them to work with you.

Why is this distinction important? Many private practice professionals feel

like they are “selling” themselves and are uncomfortable with the enrollment

process, and as a result struggle to get clients.

Secret #3:Reframe “selling” to “enrollment” and focus on authentically

connecting with your prospective clients, being of service to them, and building

your relationship with them.

4. Services vs. Your “Real” Product

Your services are what you do to help your clients. The real product, however,

is YOU!

Why is this distinction important? You offer a very intimate, personal service

that requires your prospective client to like and trust you.

Secret #4: Prioritize connecting with your prospective clients and building your

relationship with them individually.

5. Bluebirds vs. Boulders

“Bluebirds” are prospects that are so attracted to working with you they almost

enroll themselves become clients. “Boulders” are prospects that are interested

and attracted, but have reservations and questions and require effort and

follow-through to enroll.



Why is this distinction important? Many private practice professionals focus

on the bluebirds and don’t follow through with the boulders. They interpret the

boulder’s behavior as not interested or ready; then struggle to fill their practice

because they don’t have enough bluebirds. Since you offer such a personal,

intimate service, many, if not most of your prospects will feel vulnerable and

experience fear, and need your support to make the leap to hire you.

Secret #5: Design your marketing and enrollment systems for the boulders, and

the bluebirds will follow. Learn and practice effective enrollment strategies to

help boulders overcome their fear and resistance.

Conclusion

The common theme of the above distinctions is that private practice

professionals tend to sabotage themselves by focusing on what they want to

do, and resisting what they don’t want to do. We want to help our clients and

make a difference in the world, and don’t want to put our limited time and

energy into activities that take us away from our mission.

Well, what you resist, persists. Much of what we might resist above can be

addressed simply by reframing the way we interpret that activity. We might hate

selling, but love to connect with people and build relationships, which is

effective enrollment. If a prospective client appears genuinely interested and

attracted to working with us, but has reservations (a “boulder”) that is NOT the

same as someone who is not interested in working with you, and reframing their

resistance as fear might be helpful.

It is critically important to understand that marketing alone will not create clients,

and we must identify, learn, and practice the skills and attitudes necessary to

effectively get clients. They didn’t teach this to you in graduate school, so you



must embrace learning to get clients as the final piece necessary to your career

success. I recommend taking this as seriously as any graduate school class or

professional training and get the information and support you need to be

successful.

Top Five Tips for Marketing That Gets Results

When marketing your practice, as well as designing your brochure,website, business card, flier, advertisement, or other marketing effort, werecommend investing the time and effort needed to effectively address thefollowing:

Tip #1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF

What looks good to you is not necessarily effective for your desiredaudience.

Do your market research and test your strategies on your target market.

Tip #2. ALWAYS ANSWER THE FOUR CRITICAL MARKETINGQUESTIONS:

Question 1: WHAT'S THIS ABOUT?Is it immediately clear to the reader what is being offered? Anyopaqueness, confusion, question marks?

Question 2: WHAT'S IN IT FOR ME?The big benefit(s) are very clear and directly stated... not implied; thereader doesn't have to guess.

Question 3: CAN I TRUST YOU?How do I know you are safe and credible? Can I find out easily enough if Iwant to? Is your photo and contact info prominently displayed so I can builda relationship with you?

Question 4: DO I FEEL GOOD ABOUT THIS?Do I WANT to engage you? Do I feel COMPELLED to click my mouse orpick up the phone? Do I feel good about myself in deciding to engage you?What's my motivation? Am I being motivated by fear, shame, or being



empowered to make a good choice? Am I so excited that I want to tell allmy friends?

Tip #3. ALWAYS INCLUDE THESE THREE KEY ELEMENTS:

Element 1: POWERFUL HEADLINEThis grabs their attention and lets the reader know what you can do forthem; the big benefit.

Element 2: COMPELLING CALL TO ACTIONYour desired result is to motivate your ideal client to act immediately toengage you directly or indirectly and generate a prospect by getting theircontact information.

Element 3: CHOICE OF CONTACT METHODSYou offer a choice between e-mail, telephone, web site, etc, so yourprospect can choose what is most comfortable to them.

Tip #4. CREATE A SYSTEM

Design a marketing system that you can implement over and over again.

Don't waste your time, effort, and money with one-shot deals or fragmentedmarketing activities.

Tip #5: FOLLOW UP, FOLLOW UP, FOLLOW UP

-Work your marketing system, especially your follow up activities.

-Always have the next step planned and let your prospects know of futureopportunities to engage you.

-Always contact your leads within 24 hours of receiving them.

-Always follow up by e-mail, telephone, etc, multiple times (80% of salesare made with 5 or more contacts!).

These elements will make all the difference in the world between strugglingto get clients and becoming wildly successfully in marketing your services.They are worth investing your best efforts and getting the support you needto implement them effectively.



BUILD YOUR PRACTICE WITH RCI

The Relationship Coaching Institute is the first and largestinternational relationship coaching training organization.

Our trainings are conducted entirely by telephone! You can joinus from your home, office, or anywhere else in the world.

To Qualify To Join Our Trainings:

1. You must be a practicing helping professional; coach,

counselor, therapist, social worker, minister, etc.

2. You must join our membership program and be a member in

good standing

About Our Membership Program:

We utilize a membership program for three reasons:

1. To make our trainings affordable

2. To enable you to use our turn-key, proprietary programs for

singles and couples in your practice

3. To provide you a complete support system, including:

Referrals

Certification

Marketing support

Practice development programs

On-going training and mentoring

Resources of our international professional

community

Revenue Sharing Program

And more



ABOUT RCI

Our Mission is to promote fulfilling life partnerships by providing

effective, healthy, and empowering support, information, and

resources to singles, couples, and other helping professionals.

Our Vision is to create a social movement promoting successful life

partnerships by collaborating with professionals who share our belief

in the importance of healthy marriage and family relationships in the

quality of life for ourselves, our children, and future generations .

This is an open invitation to all professionals who share our

vision.

Let's make a real difference. Failed relationships are at the root of our

social problems. We share the same goal, so let's join forces. We

have developed a powerful model which helps singles and couples

have successful relationships. By collaborating with other

professionals, we can more effectively bring to public awareness the

tools and information needed to create successful life partnerships.

A successful life partnership is a high priority for most of us.

When people enter committed relationships they do not want to fail. If

our society can solve economic and technical problems, creating a

healthy economy and technological wonders such as the World Wide

Web, surely we can achieve our shared human relationship goals by

applying our skills and knowledge in a similar fashion. There should

be no barrier to any single person or a couple wanting to have a

successful marriage and family. Let's join together and make this



happen. If you share this vision, please Click Here and become a

member of our community of relationship coaches.

Top 10 Reasons to Join RCI

1. RCI is the first and largest relationship coaching trainingorganization

2. Cutting-edge relationship coaching methods and materials

3. Innovative, structured programs for coaching singles andcouples

4. Low enrollment and membership fees

5. All trainings, materials, and support included

6. Proven, turn-key practice building programs

7. Earn passive income with our Revenue Sharing Program

8. Active, international community of relationshipprofessionals for networking, support, ideas, resources

9. Referrals from our outreach organizationsConsciousDating.org and PartnersInLife.org, as well asnational and international co-marketing partnerships

10. Membership benefits such as your own web site, freebridge lines, and more!

For a comprehensive listing of RCI member benefitsvisit www.RCImemberbenefits.com

Click Here To Join Today!

http://www.relationshipcoachinginstitute.com/apply.htm

http://www.consciousdating.org/

http://www.partnersinlife.org/

http://www.rcimemberbenefits.com/

http://www.relationshipcoachinginstitute.com/apply.htm



BEYOND RELATIONSHIP COACHING TRAINING

Fully communicating what Relationship Coaching Institute is about; what we

provide our members and how our system works, has been a challenge because

few people have experienced anything similar.

Just the fact that we are a membership organization can be confusing, as this is

not a traditional model for providing professional training.

Prospective members seem to focus on our relationship coaching training and

certification, and file everything else away in the"other" category.

Even our members forget all that is available to them, and are often pleasantly

surprised to find that we have the exact resource they need for their situation and

didn't realize it.

Here is how Relationship Coaching Institute works:

OUR MISSION

Our mission here at RCI is to help you have a successful practice helping your

clients with their relationship goals.

There are two main parts of this mission:

A. Relationship coaching training and certification to provide you the

tools and skills to help your clients with their relationship goals, whether

you specialize in relationships or as part of your existing

services/specialties.

We can confidently state that regardless of your specialty, all your clients



have relationship goals, and we want to help you to help them have

successful relationships.

B. Practice development support to help you market, build your practice,

and get clients.

We can only make a difference in the world if we are able to get clients.

RCI is not satisfied to simply sell training; we want you to have a successful

practice applying our tools and skills for coaching singles and couples.

WHY A MEMBER ORGANIZATION?

RCI started out like any other professional training program, offering a menu of

trainings and certification choices, each one having a price point and requiring a

buying decision.

Graduates from our trainings were excited and motivated to apply our programs

in their practice. However, we were hearing over and over again how difficult it

was for them to get clients, so we added practice development programs and

marketing support, charging extra for each program, pricing them as low as

possible to make them attractive and affordable.

It was very difficult to witness our graduates needing and wanting to participate

further in our programs, but not signing up because of the cost, even though we

priced them as low as possible.

When you make a buying decision you ask yourself questions such as "Can I

afford this right now?" "Is this worth the cost?" "How will I pay my bills if I do

this?" If something worthwhile requires a buying decision there is a risk you will

not do it, even if you want to.



We wanted to remove any and all barriers to accessing our trainings and practice

development programs, so we converted to a membership organization where

everything is included, and the buying decision is made only once.

The added benefit of being a membership organization, besides being affordable

and including everything, is that it motivates us to do a good job for our members

because we want them to be happy and stay. Even though our basic

membership is only $29.00 per month, few would continue paying that if they

were not receiving value from it. This is the way it should be- we will only be

successful if we are helping you be successful.

A membership model is a win-win; very affordable for you, and motivates us to

continue to provide value for you after the training is over.

BEYOND RELATIONSHIP COACHING TRAINING

Here is an idea of what we provide our members beyond relationship coaching

training and certification, included with RCI membership at no extra charge:

1. RCI members are automatically members of

BuildingYourIdealPractice.com with unlimited access to:

o Private Practice Marketing Secrets Mentoring Program

($1497.00 value- verify here

o Private Practice Marketing on a Budget digital collection ($97.00

value- verify here)

o Complete access to our past, present, and future practice building

audio recordings. ($600.00 value- verify here)

o Members-only Knowledge Bank and Resource Bank

http://www.buildingyouridealpractice.com/

http://www.buildingyouridealpractice.com/program.html

http://www.privatepracticemarketingonabudget.com/

http://www.buildingyouridealpractice.com/audiocatalogue.html



››This member benefit alone is worth over $2,200.00!

(We are passionate about helping you have a successful practice

because we can't make a difference in the world if we can't get

clients!)

2. Membership in supportive community of relationship professionals

who share ideas, feedback, marketing materials, etc.

3. Listing and referrals from our outreach website for singles at

http://www.consciousdating.org and couples at http://www.partnersinlife.org

4. Listing and referrals from http://www.relationshipcoachfinder.com

5. Unlimited use of proprietary "Conscious Dating®" and "Partners in

Life™" programs for singles and couples, including workbooks/manuals.

($30.00 value per workbook)

6. Weekly mentoring and consultation conference calls with David

Steele and staff (equivalent to mentor coaching group- $300.00 per month

value)

7. Monthly Continuing Education Trainings and recordings of past

trainings on specialized relationship coaching topics

8. Unlimited technical support by e-mail and telephone

9. Marketing materials such as flyers, bookmarks, audio programs,

online quizzes, e-programs, newsletters, seminar content and handouts,

etc.

10. Turnkey business models for your practice with the information and

support needed to implement them. (closest comparison is $1,000.00 -

$3,000.00 per year for a "Mars & Venus Counseling Center license)



http://www.relationshipcoachfinder.com/



11. Monthly newsletters for singles and couples that feature articles, "Ask

the Coach" responses, and program listings from our coaches.

We have a "Member Resources and Benefits" listing on our website. As

you might guess, it needs updating, as we are continually adding to the

value we provide members.

CONCLUSION

We hope this has helped to clarify for you what Relationship Coaching Institute is

about and how our relationship coaching training is just the beginning of a

mutually beneficial relationship.

For more information about joining Relationship Coaching Institute, please visit

http://www.JoinRCI.com or call us toll free at 888-268-4074

http://www.relationshipcoachinginstitute.com/



http://www.relationshipcoachinginstitute.com/resources-members.htm

http://www.joinrci.com/

http://consciousdating.org/



An Invitation fromBuildingYourIdealPractice.com:

Subscribe to our Getting Clients newsletterand join our Free Monthly Practice Building

Seminars!

David Steele sponsors a FREE monthly Practice Building SeminarSeries for subscribers of his free monthly “Getting Clients” newsletter.

For more information visit http://www.BuildingYourIdealPractice.com

New subscribers receive a FREE How to Get Clients e-book andaudio program.

Invitations

Relationship Coaching

Subscribe to our e-newsletter- www.RelationshipsRock.com

Register for our free introductory training- www.rcifreetraining.com

Join RCI! Training, marketing and practice-building support- www.joinrci.com

Practice Building

Free membership in our practice-building network!

Live monthly tele-seminars Monthly “Getting Clients” e-newsletter “Secrets of a Successful Practice” audio and e-program All FREE when you register at www.BuidingYourIdealPractice.com


http://www.relationshipsrock.com/

http://www.rcifreetraining.com/

http://www.joinrci.com/

http://www.buidingyouridealpractice.com/



“Top 7 FREE Ways to Get Clients” e-program www.privatepracticemarketingonabudget.com

“How to Fill Your Practice Using an Audio CD” www.PrivatePracticeMagic.com

For Singles

Free Conscious Dating e-programs, audio programs, & more www.consciousdating.org

Free live monthly Conscious Dating tele-seminars- www.consciousdatingseminars.com

Free live monthly Conscious Dating Tele-clinic- www.consciousdatingteleclinic.com

Monthly Conscious Dating e-newsletter- www.joinconsciousdating.com

New ground-breaking book for singles- Conscious Dating: Finding the Love of Your Life

in Today’s Worldwww.consciousdatingbook.com

For Couples

Free e-programs, audio programs, & more at www.ConsciousMating.com

Free live monthly Conscious Mating tele-seminars www.consciousmatingseminars.com

Free live monthly Conscious Relationship Tele-seminar Series featuring top relationship

experts- www.consciousrelationshipseminars.com

Monthly “Partners in Life” e-newsletter for couples- www.RelationshipsRock.com

http://www.privatepracticemarketingonabudget.com/

http://www.privatepracticemagic.com/


http://www.consciousdatingseminars.com/

http://www.consciousdatingteleclinic.com/

http://www.joinconsciousdating.com/

http://www.consciousdatingbook.com/

http://www.consciousmating.com/

http://www.consciousmatingseminars.com/

http://www.consciousrelationshipseminars.com/

http://www.relationshipsrock.com/

introduction to relationship coaching · relationship coaching institute ... they can, and take...

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