Introduction to Optimisation as a Service (OaaS)

March 2012

Agenda

Introduction

Why “Optimisation as a Service”?

OaaS Unique Solution

The Technology “AIM”

The Solution Scope

Commercial Proposition

OaaS References

Customer Base and Case Studies

Service and Support

Introduction

EcoLogic and Optimisation as a Service – Introduction

EcoLogic founded in 2009

Headquartered in Yorkshire

Cloud-based managed services company with customers throughout the UK

Management with decades of networking experience

Drove early adoption of WAN optimisation technologies in the UK, including Expand and Riverbed

First to market in the UK with zero capex annual license based Optimisation as a Service (OaaS) managed service proposition

OaaS distributed in the UK through global distributor Arrow ECS ($22bn in sales in 2011) and its partner base

Service based largely on technologies of Silver Peak – a global technology company named a “Leader” in WAN Optimisation technology in the latest Gartner Magic Quadrant

Silver Peak – A Global Technology Company

Founded in 2004; 100% focused on WAN Optimisation

Local sales and engineering presence in North America, South America, Europe, and Asia

24 x 7 x 365 global support

Customer deployments on 6 continents

Established Technology

Global Deployments For Global Organisations

Global Citrix VDI optimization across dual-carrier MPLS

UDP traffic and VDI over International links

#1 user of videoconferencing in the world

“I cannot accurately predict what applications will be deployed in 6 months, let alone 6 years. Silver Peak’s

network approach future proofs my WAN”

Independently Verified as Technology and Value Leader

100 95

71

56 54

35

19

0

10

20

30

40

50

60

70

80

90

100

EcoLogic Blue Coat Riverbed Ipanema Cisco Citrix Juniper

Average 61

Source: InfoTech Research Group, www.infotech.com. Vendors were indexed against technology underlying OaaS in Info-Tech’s Value Index to provide a comparative view of value in terms of dollars per feature.

Best Value in WAN Optimisation Gartner Magic Quadrant

Source: Gartner Group,

Riverbed

Blue Coat

Citrix

Ipanema F5

Circadence

Cisco

Completeness of Vision

Abi

lity

to E

xecu

te

Niche Players Visionaries

Challengers Leaders

Why Optimisation as a Service?

The Issues

Due to cloud and virtualisation trends, business critical apps are moving ever more distant from the end user and are more dependent on the Wide Area Network

Therefore increasingly negative impact from:

Bandwidth bottlenecks

Latency

Packet Loss (shared network - MPLS)

Increasing Bandwidth is NOT the answer

The need is:

Guaranteed Application Performance irrespective of infrastructure issues

OaaS solves these issues

OaaS has a completely different delivery and pricing model and has key technology differentiators compared to competing WAN

optimisation vendors

The Consequences of B-L-L!

0.0

10.0

20.0

30.0

40.0

0.010%0.020%

0.050%0.100%

0.200%0.500%

1.000%2.000%

5.000%

10.000%

Packet Loss Probability

Maxim

um Th

roug

hput

(Mbp

s)

100ms50ms10ms

Bandwidth, Latency and Loss all have an impact on effective throughput

Typical WAN Latencies: - Europe: 60-120 ms - International: 50-200 ms - Satellite: 550 ms

Typical WAN Loss Rates: • MPLS: 0.1% to 0.5% • Public Internet: 0.5% to 1%

What Makes OaaS Different?

All Applications and Protocols Optimised: Competing solutions need specific application plugins and bypass many types of traffic

Virtual Offering: Can be flexibly deployed onto any standard hardware

Capacity: Fully optimises 1GB and supports multiples more flows, 50MB next best virtual offering, 20 competing appliances = 1 OaaS appliance

Scaleable and Granular: Offered in bandwidths from 512kb to 1GB, perfect for both remote branch and data centre environments

Flexible: Works with all hypervisors

Unique Technologies: Real-time packet loss and order correction technologies - essential for high latency links and VOIP/Video

Zero or Little Capex: ‘As a Service’ Annual License Model. 2 to 5 year contracts with substantial discounts for 4 to 5 year deals

Managed Service: Standard regular FOC reporting on application and network performance through management portal. Dynamic management and policy adjustment for additional annual fee

Unique OaaS Technology Differentiators

REAL – TIME Packet by Packet De-Duplication for:

ALL IP-BASED APPLICATIONS including TCP, UDP, Real Time (inc Video) and Bulk Data Transfer, including all VDI offerings.

REAL – TIME Network Integrity features for all IP

Packet Order Correction

Packet Loss Correction

REAL – TIME Data encryption and IPSec

GB full optimisation via a Virtual Platform

Licenses options from 512k to 1GB

Highest TCP session support across the capacity options

Not dependent on application plugins to perform optimisation

OaaS Unique Solution: Technology and Scope

The Technology

Virtual Acceleration Open Architecture

No hardware dependencies, easy integration with 3rd party products

Deployment on blades, servers, switches, routers, storage arrays, …

Provisioned as a Virtual Instance and Hypervisor Agnostic

Optimisation layer with inbuilt Quality of Service

Harnessing unique technologies is the ‘AIM’ of OaaS

Network Acceleration

Latency Mitigation - TCP /CIFS Acceleration - Window Sizing

Network Integrity

Real Time – Packet Loss Recovery – Packet Order Correction

Network Memory

ALL traffic Deduplication - Cross Flow - Header = “DATA ONCE”

With integrated Management and Control

OaaS – “AIM”

Latency Loss

Bandwidth

OaaS Virtual Layer

Network Acceleration Overcome Latency and

protocol chattiness

Network Integrity Traffic shaping / QoS

Forward Error Correction (FEC) Packet Order correction (POC)

OaaS Virtual or Hardware (if needed)

Appliance

Real-time deduplication of ALL IP WAN traffic

Network Memory™

WAN (International)

Internet WAN (Domestic)

OaaS Management Portal

ALL Applications Optimised

OaaS technology operates at the IP layer providing optimisation for all applications. Competing solutions rely on application specific plugins And bypass large portions of traffic

IP Applications (Layer 3)

File

(C

IFS,

FTP

)

Emai

l (E

xcha

nge,

Not

es)

Rep

licat

ion

(SR

DF,

HU

R, S

napM

irror

)

Web

Bulk TCP

TCP Applications (Layer 4) UDP Applications (Layer 4)

Interactive TCP Bulk UDP Real Time UDP

Des

ktop

Virt

ualiz

atio

n

(Xen

Des

ktop

) Ap

plic

atio

n Vi

rtua

lisat

ion

(C

itrix

, Mic

roso

ft)

SQL

Rep

licat

ion

(M

irror

view

, VVR

)

CLA

RiiO

N

Aspe

ra/Is

ilon

Rem

ote

Des

ktop

VoIP

Vide

o

Stre

amin

g D

ata

Fibr

e C

hann

el o

ver I

P (F

CIP

) an

d En

caps

ulat

ed T

raffi

c

Rem

ote

Des

ktop

DATA CENTRE

1GB Virtual Optimisation Capacity

1GB Virtual Capacity

512k

1Mbps

2Mbps

4Mbps

10Mbps

20Mbps

50Mbps

DC2DC CLOUD VDI VOIP VIDEO

Capacity Options

Scope of OaaS

OaaS – Scope of the Service

OaaS – All Solution Support

VMware View

Citrix XenApp/ XenDesktop

Microsoft RDP

Oracle Sun Ray

plus many other connection brokers

VIRTUAL DESKTOP

CONFERENCING

STREAMING

VIDEO

ALL VOIP SYSTEMS

Alcatel Lucent

Cisco

Siemens

Avaya

IP TELEPHONY DC2DC

EMC- Celerra Replicator Data Domain Recovery Point SRDF

DELL- Compellent/Equalogic

NetApp SnapMirror/Vault

Hitachi (HUR)

FCoIP

CLOUD & HOSTED

Multi Tenancy - SaaS - SaaS - IaaS

EXCHANGE/LOTUS NOTES

CIFS/NFS/FTP

SQL

AutoCAD

PACS / ERP / CRM

HTTP/HTTPS

OaaS

Data Centre Competitive Differentiation – CAPACITY

Virtual Instances

Maximum Capacity (all features enabled)

50Mbps(3) 45Mbps 18Mbps 45Mbps 1Gbps

Maximum TCP connections optimised (virtual)

12,000 0(1) 300 6,000 256,000

Maximum UDP connections optimised (virtual)

0 0 0 0(2) 256,000

Hypervisors supported VMware Citrix/VMware

VMware VMware VMware, Microsoft, Citrix, KVM

Notes: (1)Only optimises Citrix (2)Recently released OS with limited UDP capability (3) Stated as 300Mbps but does not permit full functionality

20x the capacity of the competition!

Only Virtual WANop Solution Suitable for Data Centres

Industry leading capacity

20x more throughput than competition (1 Gbps LAN/WAN)

Up to 256,000 simultaneous flows

Seamless integration with leading hypervisors and SAN/NAS

Commercial Proposition

Commercial Proposition

Zero Capex Annual License Based Payment Model

2 to 5 year contracts with significant discounts for 4 and 5 year commitments

Complete departure from typical WAN optimisation deployment onto closed hardware with significant upfront capital outlay

Fully inclusive of maintenance, support and ongoing OaaS managed service

License based on bandwidth capacity at data centre and remote branches

Typically 1 license at data centre and 1 license for each of the remote branches where optimisation is required

Amortise Cost over More Applications

# a

pplic

atio

ns o

ptim

ized

Value of WAN Optimisation

Financially Compelling Proposition

Immediate Savings on Bandwidth Costs Versus

Network Bandwidth Upgrade

Customer References

OaaS – Customer Case Study – VMware

Business Overview Software builds and machines reside in Palo Alto, CA.

Poor WAN performance impacting collaboration with remote engineering facilities.

Centralized internet access and application servers improve IT control, but application performance is poor across the WAN

Technology Challenges Mix of MPLS and private circuits (US, Europe, India)

Dual DS3 or greater bandwidth to all engineering locations. (200 Mbps to India)

Data Centres have Gigabit WAN connectivity; Redundant 10 Gbps links to Disaster recovery site

Bandwidth saturated on most WAN links; High latency and packet loss on international WAN

Mix of TCP and UDP traffic

17,000 engineering “nodes”

OaaS Results 70%-80% average improvement in file transfers (SCP, NFS, FTP, CIFS)

60% improvement in HTTP (used for Perforce software configuration management)

40% improvement in ESX build transfers

Noticeable improvement in VoIP, VDI and virtual server performance

OaaS – Customer Case Study – Cloud

Leading SAAS and Search Engine Company

Business Overview

Developers’ appetite for bandwidth resulted in runaway telco expenditures

Real-time collaboration – world’s largest user of videoconferencing

Network quality adversely impacting development schedules

Network Background 170 locations; two 100 Mbps WAN connections to each location

Network quality and security concerns (IP VPN and MPLS)

Heavy packet loss and latency (10 to 400 ms) on international locations

OaaS Results WAN utilization reduced by 65% on average

Optimising hundreds of thousands of simultaneous flows

Reduced packet loss; Eliminated out-of-order packet delivery

Secure transport using IPsec

OaaS – Customer Case Study – Linklaters

Business Overview

One of the largest law firms in the world, operating in more than 30 locations in 23 countries, advising companies, financial institutions and governments

IT Department need to ensure that information can be accessed by employees anywhere in the world with consistent performance and reliability

Network Background Implemented Citrix to 6,000 users in all locations; increased use of real-time traffic such as Video and VoIP

Severe scalablity and performance issues arose due to network quality rather than lack of bandwidth

OaaS Results Average reduction of Citrix traffic of 56%

65% reduction in WAN utilisation

Only solution evaluated that could optimise ALL of EMC SRDF, Citrix and VoIP

Toll-quality voice calls using VoIP infrastructure. Linklaters was able to standardize on a single IP-based telephony platform for significant cost and management savings

Negated need for bandwidth upgrades at a number of remote offices

OaaS Highlights in 2012

Leading M/Way Service Station Organisation: Citrix and HTTP traffic across an MPLS network with the majority of ADSL circuits

An average of 60% traffic reduction across the WAN

Peak acceleration of 400% enabling a 256kbps to perform like a 1Mbps circuit

"…has delivered [a] LAN experience", "The link is much snappier and scrolling through spreadsheets is seamless". Senior IT team member / Financial Director

A large construction company: ADSL link with 10-15 users on site (up to 28). VDI and VoIP are the primary applications

Average VDI reduction - 55%

Peaks of over 1% packet loss were reduced below 0.25%

Latency figures peaked over 125ms but Network Integrity technology mitigated latency issues to provide a robust and reliable VoIP calls in a busy office

A financial organisation: Citrix across their MPLS WAN

Average Citrix reduction - 55%

Average CIFS reduction - 80%

Peak of over 3% packet loss was reduced below 1%

Service and Support

OaaS – Service USPs

Zero Capex

Annual License Model

Fully Inclusive Service

Integrated Management Platform

Application and Network Performance Portal

Baseline Analysis

New Application Impact Analysis

OaaS Management Portal

Accurate Network Metrics:

bandwidth, latency, loss, …

Application performance and usage trends

Interactive interface

dashboards, detailed reports, 3rd party export

Deployment automation

Threshold Crossing Alerts (TCA)

Centralised policy based management

Global Support

Remote access allows EcoLogic to diagnose and resolve 99% of fault calls remotely

24x7 access to TAC

Experienced in providing global support for deployments

Local field engineers on ground in all major geographies

DESCRIPTION SUPPORT LEVEL

WEB-BASED SUPPORT PORTAL Unlimited Access 24 x 7 365, includes software downloads, technical documentation and online knowledge base

SOFTWARE UPDATES Major and minor feature releases; maintenance releases

TECHNICAL SUPPORT 24 x 7 x 365 Phone / email / web

RESPONSE TIMES 2 or 4 Hrs - depending on individual customer agreement

TECHNICAL ESCALATION Yes ADVANCED REPLACEMENT VIA PRIORITY SHIPMENT

Ships same business day if case is submitted and verified by Midday GMT

OaaS – Product Portfolio

Features / Model

512k / 1MB / 2MB

4MB

10MB

20MB

50MB

1GB

WAN Capacity (NA, NI

and

NM + encryption

enabled)

As stated

4Mbps

10Mbps

20Mbps

50Mbps

1GB

Certified Connections

8,000

8,000

64,000

64,000

64,000

256,000

AES Disk Encryption

Real Time

Real Time

Real Time

Real Time

Real Time

Real Time

IP Sec Traffic Encryption

Real Time

Real Time

Real Time

Real Time

Real Time

Real Time

Redundant Deployment

VRRP or WCCP 1:1,

N+1

VRRP or WCCP 1:1,

N+1

VRRP or WCCP 1:1,

N+1

VRRP or WCCP 1:1,

N+1

VRRP or WCCP 1:1,

N+1

VRRP or WCCP 1:1, N+1

CPU

Two 64-bit x86 logical

processors – min

speed 2.3GHz

Two 64-bit x86 logical

processors – min

speed 2.3GHz

Four 64-bit x86 logical

processors – min

speed 2.3GHz

Four 64-bit x86 logical

processors – min

speed 2.3GHz

Four 64-bit x86 logical

processors – min

speed 2.3GHz

Eight 64-bit x86 logical

processors – min speed 2.3GHz

RAM

2GB

4GB

4GB

4GB

7GB

14GB

Disk

100GB of free

contiguous disk space

100GB of free

contiguous disk space

100GB of free

contiguous disk space

100GB of free

contiguous disk space

100GB of free

contiguous disk space

250GB of free

contiguous disk space

Network Interfaces

2 x 1GBps

2 x 1GBps

2 x 1GBps

2 x 1GBps

2 x 1GBps

2 x 1GBps

Hypervisors

VMware ESXi or ESX

(4.0 or later) + Citrix,

MS, KVM

VMware ESXi or ESX

(4.0 or later) + Citrix,

MS, KVM

VMware ESXi or ESX

(4.0 or later) + Citrix

VMware ESXi or ESX

(4.0 or later) + Citrix

VMware ESXi or ESX

(4.0 or later) + Citrix

VMware ESXi or ESX

(4.0 or later)

Don’t let your WAN be the

weak link Don’t let your WAN be the weak link