introduction to marketing - the marketing concept€¦ · the marketing concept. 1. 2. the...
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![Page 1: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/1.jpg)
an understanding of marketing starts with the
marketing concept
![Page 2: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/2.jpg)
The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs
![Page 3: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/3.jpg)
the marketing concept
![Page 4: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/4.jpg)
bestsatisfy
bestsatisfy the marketing concept
The premise is that:organisations that best satisfy the needs of their customers are best placed to satisfy their own needs
![Page 5: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/5.jpg)
bestsatisfy
bestsatisfy the marketing concept
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bestsatisfy
bestsatisfy the marketing concept
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![Page 7: introduction to marketing - The Marketing Concept€¦ · the marketing concept. 1. 2. The importance of marketing Give a hungry person a fish and you feed him for a day. Show them](https://reader036.vdocuments.site/reader036/viewer/2022062507/5fc8929866e8f351823aaffc/html5/thumbnails/7.jpg)
The importance of marketing
Give a hungry person a fish and you feed him for a day. Show them how to fish and you might feed them for life. Teach them how to market fish & they can build an empire.