introduction to im 1

8/3/2019 Introduction to IM 1

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Introduction To Internet Marketing

MKT 2073 : INTERNET MARKETING


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Introduction To Internet Marketing

Internet marketing is the marketing ofproducts and services using the Internet asits medium. Lower costs of disseminationof information and a global audience are its

main advantages. Internet marketing alsoencompasses digital customer datamanagement and electronic customerrelationship management (ECRM), which

are widely used in businesses today.

En. Mohd ShaznazShaharis

Assignment : What is ECRM and its benefits ?


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Your Responsibility

Online marketers are constantly devising newInternet marketing strategies in the hopes ofdriving more traffic to their Web sites andmaking more sales; witness the increasing

use of blogs as marketing tools for business,for instance.


Get Notice !!!

Close Sales !!!


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Customer-Centric Digital Marketing Applying Digital technologies which form online

channels(Web, e-mail, databases, mobile, iDTV)

to Contribute to marketing activities aimed

at achieving profitable acquisition andretention of customers (within a multi-channel buying process and customerlifecycle)

through Improving customer knowledge (of theirprofiles, behaviour, value and loyalty drivers),then delivering integrated targeted

communications and online services thatmatch their individual needsEn. Mohd ShaznazShaharis


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How significant is the Internet as amarketing tool?

How does Internet marketing relate to e-marketing, e-commerce and e-business?

What are the key benefits of Internetmarketing?

What differences does the Internetintroduce in relation to existing

marketing communications models?


Questions For Marketers


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The Internets impact on you?

How many of you have purchasedsomething on the Internet in the last 6months?

How many times have you used the

Internet as an information source, beforebuying offline?



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The Internet - Overview

a vast collection of information thatsconnected like a web

accessible through the Internet usingconnections called hyperlinks

view the WWW resources through a programcalled a Web Browser

URL - Uniform Resource Locator or Web

Address

Example: http://www.yahoo.com



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The Internet - URL


Location BoxEnter URLs here

(orWeb Address)http://netscape.com


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The Internet - Categories

Web Categories : com Commercial institutions or

organization

edu Educational institutions

gov Government site mil Military site

net Gateways and administrative hosts

org Private organizations



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Important Internet Facts

Anyone can publish information on theInternet.

You are responsible for evaluating theinformation you find


On the Internet, nobody knows youre a dog

Cartoon by Peter Steiner. The New Yorker, July 5, 1993 issue (Vol.69) p. 61.


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Evaluating Websites

Ask yourself these two questions: Who wrote or published the information? Is this author or publisher a reliable source of

information?

Websites should tell you: Who is the author or publisherThe author or publishers credentials

Look for these kinds of links to findinformation about the web page author Whowe are Mission Contact us PhilosophyAbout us


Assignment : How To Get Web Traffic ?


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Evaluating Websites



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Internet Technology

WiMAX

Broadband

Hotspot

DSL - Unifi, Streamyx

Mobile Wireless - 3G, 4G


signment : Description, Diagram, Benefits to Marketi


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The Internet

InternetTerminology
http://var/www/apps/conversion/current/tmp/scratch10272/terminology.ppthttp://var/www/apps/conversion/current/tmp/scratch10272/terminology.ppt

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